scholarly journals Discussion on the similer word pair and the operator utterance in voice input performance analysis by disparity method.

1991 ◽  
Vol 27 (1) ◽  
pp. 9-16
Author(s):  
Rinzou EBUKURO
2018 ◽  
Vol 17 (4) ◽  
pp. 193-203 ◽  
Author(s):  
Tanja Hentschel ◽  
Lisa Kristina Horvath ◽  
Claudia Peus ◽  
Sabine Sczesny

Abstract. Entrepreneurship programs often aim at increasing women’s lower entrepreneurial activities. We investigate how advertisements for entrepreneurship programs can be designed to increase women’s application intentions. Results of an experiment with 156 women showed that women indicate (1) lower self-ascribed fit to and interest in the program after viewing a male-typed image (compared to a gender-neutral or female-typed image) in the advertisement; and (2) lower self-ascribed fit to and interest in the program as well as lower application intentions if the German masculine linguistic form of the term “entrepreneur” (compared to the gender-fair word pair “female and male entrepreneur”) is used in the recruitment advertisement. Women’s reactions are most negative when both a male-typed image and the masculine linguistic form appear in the advertisement. Self-ascribed fit and program interest mediate the relationship of advertisement characteristics on application intentions.


AGRIMOR ◽  
2020 ◽  
Vol 5 (3) ◽  
pp. 40-44
Author(s):  
Myrna Pratiwi Nasution ◽  
Laura Juita Pinem

Produktivitas tanaman kelapa sawit sangat dipengaruhi oleh kualitas benih yang digunakan. Pemakaian benih kelapa sawit bersertifikat dipercayai oleh petani yang kritis dalam memberikan produktivitas tanaman kelapa sawit yang bermutu dan kontinyu. Sikap dan kepuasan petani dalam menggunakan benih kelapa sawit bersertifikat merupakan hal yang perlu dicermati untuk memahami keinginan petani. Penelitian ini dirancang untuk mengamati hal tersebut. Sikap petani dianalisis dengan menggunakan pendekatan multiatribut fishbean sedangkan kepuasan dianalisis dengan menggunakan Important Performance Analysis (IPA) dan Customer Satisfied Index (CSI). Berdasarkan penelitian diketahui bahwa atribut-atribut yang menentukan sikap dan kepuasan petani adalah hasil panen, ketahan terhadap hama dan penyakit, umur tanaman, daya tumbuhbenih, efisiensi penggunaan pupuk, jenis varietas, ukuran benih, sertifikasi benih, harga benih, harga Tandan Buah Segar (TBS), kemudahan dalam akses benih, stok benih, kemudahan dalam menjual TBS, dan promosi toko.Analisis multiatribut Fishbeinmenunjukkan sikap netral terhadap benih kelapa sawit bersertifikat (76 persen). Sementara hasil CSI menunjukkan bahwa 70.04 persen petani merasa puas atas atribut-atribut pada benih kelapa sawit bersertifikat.


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