Motivations for Social Partnership and Cluster by MNCs: Conceptual Model Using the Diamond Approach

2015 ◽  
Vol 16 (2) ◽  
pp. 97-118
Author(s):  
Yeon W. Lee
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Conceptual Model ◽  
Multinational Corporations ◽  
Social Engagement ◽  
Shared Value ◽  
Social Partnership ◽  
Creating Shared Value ◽  
Diamond Model ◽  
Corporate Social

The corporate social responsibility (CSR) is no longer a choice and now firms are increasingly engaging in social initiatives by approaching it strategically. There have been many attempts to foster competitiveness for firms’ social engagement and focusing on social partnership and social cluster has been one of the important areas where firms can increase the efficiency in creating shared value. The purpose of this paper is to discuss the multi-sector partnership and cluster. Then, it introduces a new conceptual model for multinational corporations’ motivations and benefits in engaging in multi-sector collaboration by incorporating the diamond model. This paper shows that social partnership or cluster can be more synergized and facilitated when understood with the four purposes: efficiencyseeking, solution-seeking, network-seeking, and strategic allianceseeking.

Effects of Corporate Social Responsibility and Creating Shared Value on Sustainability

2019 ◽  
pp. 1272-1284
Author(s):  
Janthorn Sinthupundaja ◽  
Youji Kohda
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Environmental Sustainability ◽  
Academic Research ◽  
Deep Understanding ◽  
Local Context ◽  
Shared Value ◽  
Contributing Factors ◽  
Creating Shared Value ◽  
Corporate Social

This article describes how recently, there has been a shift in corporate social responsibility (CSR) to creating shared value (CSV), filling the gap between the strategies underlying competitive advantage and sustainability. Although the principles of CSR and CSV have been broadly studied and investigated, there is still little academic research focusing on the transitions regarding on economic, social, and environmental sustainability. In this article, literature and a case study were reviewed and analyzed to identify differences and contributing factors towards sustainability, based on value co-creation and collaboration approaches. The authors' findings present that the CSV emphasizing on co-created value with the cross-sector collaboration leads to the sustainability. Working together with local people or social organizations enables deep understanding of local context and understand the real social and environmental issues. The study contributes to sustainability and business literature by investigating insights into the sustainability of CSR and CSV, and strengthening the importance of social involvement.

scholarly journals Creating Shared Value beyond Corporate Social Responsibility (A study of Iranian Enterprises' experiences)

2019 ◽  
Vol 18 (39) ◽  
pp. 0-0
Author(s):  
هاشم آقازاده ◽  
شاهین قرصی عنبران ◽  
نیما سپهرصادقیان
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Shared Value ◽  
Creating Shared Value ◽  
Corporate Social
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