scholarly journals Inhibitors and Enablers of Mobile Data Services Use in South Africa

2011 ◽  
pp. 1-11 ◽  
Author(s):  
Hiranjali Ramburn ◽  
Jean-Paul Belle
Keyword(s):  
South Africa ◽  
Mobile Data ◽  
Mobile Data Services ◽  
Data Services ◽  
Services Use

Exploring the Use of Mobile Data Services in Europe

2011 ◽  
pp. 134-149
Author(s):  
Ioanna D. Constantiou ◽  
Maria Bina
Keyword(s):  
Mobile Communications ◽  
Online Survey ◽  
Service Use ◽  
Western World ◽  
Mobile Service ◽  
Mobile Data ◽  
Mobile Data Services ◽  
Data Services ◽  
User Groups ◽  
Services Use

Mobile data services seem a promising revenue source for the stakeholders that have heavily invested on mobile communications infrastructures. However, in the Western world those services have not reached the mass markets yet. This chapter focuses on two markets that are representative of the European socio-economic environment, Greece and Denmark, with the aim to investigate and compare mobile data services use through the means of an online survey. We depict two user groups and observe their behaviors in both countries. The results indicate differences in locations and frequency of services use that can be attributed to specific socio-economic characteristics. However, certain similarities exist in the experience derived from mobile data service use since users believe that services cannot cater for their specific needs. We conclude by underlining the current challenges faced by mobile service providers in order to increase mobile data services use and summarizing user groups’ characteristics.

Exploring the Use of Mobile Data Services in Europe

2009 ◽  
pp. 1296-1311
Author(s):  
Ioanna D. Constantiou ◽  
Maria Bina
Keyword(s):  
Mobile Communications ◽  
Online Survey ◽  
Service Use ◽  
Western World ◽  
Mobile Service ◽  
Mobile Data ◽  
Mobile Data Services ◽  
Data Services ◽  
User Groups ◽  
Services Use

Mobile data services seem a promising revenue source for the stakeholders that have heavily invested in mobile communications infrastructures. However, in the Western world those services have not reached the mass markets yet. This chapter focuses on two markets that are representative of the European socioeconomic environment, Greece and Denmark, with the aim to investigate and compare mobile data services use through the means of an online survey. We depict two user groups and observe their behaviors in both countries. The results indicate differences in locations and frequency of services use that can be attributed to specific socioeconomic characteristics. However, certain similarities exist in the experience derived from mobile data service use since users believe that services cannot cater to their specific needs. We conclude by underlining the current challenges faced by mobile service providers in order to increase mobile data services use and summarizing user groups’ characteristics.

User intention and consumer needs of packaged mobile data services in Mexico

2010 ◽  
Vol 1 (2) ◽  
pp. 129 ◽  
Author(s):  
Alejandro Ibarra Yunez ◽  
Raquel Castano ◽  
Luis E. Perez Monjaras
Keyword(s):  
User Intention ◽  
Mobile Data ◽  
Mobile Data Services ◽  
Data Services

Performance Measurement for New Mobile Data Services During Generation Upgrading Period: A Case of China's Telecom Industry

2021 ◽  
Author(s):  
Yu Du ◽  
Xiaohang Zhang ◽  
Zhengren Li ◽  
Yijun Guo
Keyword(s):  
Performance Measurement ◽  
Quantitative Model ◽  
Service Development ◽  
Data Service ◽  
Mobile Data ◽  
Mobile Data Services ◽  
Data Services ◽  
Reliability Indicators ◽  
Mobile Data Service ◽  
New Generation

Abstract For the global telecom operators, mobile data services have gradually taken the part of traditional voice services to become the main revenue growth point. However, during the upgrading period of new generation networks (Such as 5G), new mobile data services are still at the stage of exploration, the network capabilities and the application scenarios are unmatured. In this phase, it is incomplete and misleading to simply measure the performance of new services from one dimension, such as data traffic or revenue, and the measurement should be dynamically changed according to the development of the new services. Therefore, telecom operators want to improve the existing performance measurement from the aspect of integrity and dynamics. In this paper, we propose Mobile-data-service Development Index (MDDI), and build a quantitative model to dynamic measure the overall performance of mobile data services. To approach a fuller understanding, we creatively bring investment indicators and networks reliability indicators into performance indicators system, and discuss the relationships among subindices and the selection of outcome criteria in MDDI. In the part of empirical research, we use the model to analyze the dynamic characteristics of a new mobile data service in China, and summarize the development strategies of every stage. The findings can also give guidelines for new services of 5G and other new generation networks in the future.

United States of America

2011 ◽  
pp. 240-258
Author(s):  
Mats Samuelsson ◽  
Nikhilesh Dholakia ◽  
Sanjeev Sardana
Keyword(s):  
United States ◽  
United States Of America ◽  
New Technologies ◽  
Mobile Telephony ◽  
Technological Capabilities ◽  
Mobile Data ◽  
Mobile Data Services ◽  
Data Services ◽  
Mobile Industry ◽  
The U.S

Somewhat behind in the mobile telephony adoption than leading European and Asian markets, the U.S. market caught up in the 2000s. While simple types of mobile data services — such as messaging and downloads — had made some headway, the preexisting popularity of PC-based Internet made the U.S. users somewhat resistant to m-commerce offerings that did not match the richness of PC e-commerce. By the mid-2000s, however, network and technological capabilities were in place to usher in rich, new m-commerce offerings in U.S. markets. By taking advantage of new technologies, the U.S. mobile industry had the opportunity to become an innovator in m-commerce offerings.

Modeling the Dynamics of Emerging Mobile Data Services Markets

2011 ◽  
pp. 161-178
Author(s):  
Arthur Lee Gilbert ◽  
Hilda Han Mei Ian
Keyword(s):  
Critical Mass ◽  
Field Research ◽  
Social Contexts ◽  
Enabling Technology ◽  
Mobile Data ◽  
Mobile Data Services ◽  
Technology Learning ◽  
Data Services ◽  
Innovation Diffusion Theory ◽  
Value Propositions

Like the Internet, a critical mass is essential in recovering the initial costs of development and deployment of mobile data services (MDS). Thus, MDS deployment must create new value and generate new behaviors in specific social contexts over time. Some behaviors of interest include making decisions to acquire the enabling technology, learning to use it, applying it, and then, by word-of-mouth, encouraging others to join in. This chapter examines the evolving MDS phenomenon and recommends a multimodal approach to research in emergent MDS markets based on recent findings. This work draws on field research by Nanyang Business School’s Information Management Research Center (IMARC) focused on the application of innovation diffusion theory to market segmentation. The authors also describe the enabling technology and applications, discuss the value propositions, and propose a model to segment the MDS market.

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