Assisting SMEs to Establish RMA Diagnosis Checklist and Innovative RMA Process System to Enhance B2B Innovative Concept Adaptation and Its Value-Added Function

This research attempts to focus on Return Merchandise Authorization (RMA) and the optimization of the RMA solutions. In the meantime, this research establishes RMA Diagnosis Checklist, Innovative RMA Process system, and a number of suggested solutions for Small and Medium Enterprises (SMEs). This research has important implications as it optimizes RMA solutions to B2B problems for SMEs, provides useful information on effective RMA service policies for B2B marketing decisions and creates a general awareness of the importance and rationale of RMA. Finally, this study provides RMA as a diagnostic tool and strategic tactic for SMEs.

Purchase Motivation, Experiential Value Related to Continuance Intention to Purchase on China’s Double 11 Shopping Festival

As well as bringing convenience to consumers, online shopping also represents an enormous business opportunity. In online shopping, the Double 11 shopping festival (hereafter Double 11) organized by China’s Alibaba has set records and has continued to grow rapidly for the last 10 years. To understand this phenomenon, this study adapted self-determination theory to explore customers’ motivation and perceived values with respect to Double 11. This study focused on people who live in China who shopped during the China Double 11 Carnival Shopping Festival in 2018. A total of 399 validated data were collected and then confirmatory factor analysis with structural equation model was conducted. The results of the study show that purchase amotivation is not significantly related to, but extrinsic purchasing motivation is positively related to hedonic value and social value. Moreover, continuance intention to purchase can be positively predicted by hedonic value and social value. With a better understanding of these results, managers operating electronic businesses can use certain approaches to increase customers’ extrinsic motivation and enhance their experiential values to promote their continuance intention to purchase goods on a particular day, for example, by creating more shopping festivals.

The Evolution of the Internet and Social Media: A Literature Review

This article reviews and analyses factors impacting the evolution of the internet, the web, and social media channels, charting historic trends and highlight recent technological developments. The review comprised a deep search using electronic journal databases. Articles were chosen according to specific criteria with a group of 34 papers and books selected for complete reading and deep analysis. The 34 elements were analysed and processed using NVIVO 12 Pro, enabling the creation of dimensions and categories, codes and nodes, identifying the most frequent words, cluster analysis of the terms, and creating a word cloud based on each word's frequency. The review presents updated information about technological trends, marketing, and chronological elements regarding the evolution of the internet and social media.

Investigating the Role of Alliance Knowledge Learning and Institutional Isomorphism in Strategic Alliance Performance of Green Supply Chain

As the outbreak of COVID-19 pandemic disordered the majority of all global supply chains, alliance knowledge learning played a fundamental function during the crisis. This paper aims to identify the relationships of both alliance green knowledge learning and institutional processes with the alliance performance of the green supply chain. It also specifies the mechanism by which Institutional isomorphism affects green innovation performance, through alliance institutional processes and further to increase their competitive advantage in the global market. Data were collected with questionnaires distributed to Taiwanese companies that are listed on the stock market which produced 242 usable responses for the analysis, both multiple regression analyses and SEM were used to test the hypotheses. Our results showed that the majority of our hypotheses were supported, which is similar to the existing literature. The outcomes imply that institutionalization processes and alliance green knowledge sharing play salient functions in firm alliance performance while implemented in the context of green supply chain management. Furthermore, the results indicate that the concept of institutionalization and isomorphism are relevant and Mimetic pressures were found to be the most significant in both internal and external green SCM practices, while also providing instructive managerial implications through empirical evidence.

E-Supply Chain Management: A Review

These days, internet-based electronic marketplaces (EMs) are widely expanded all over the world. They emerge in different industries, supporting the various exchanges of goods or services with and for different types of actors, and are following different business principles and models to face up to its competitors and fulfil its ambitions. Most observers have suggested that electronic marketplaces would emerge to prevail over the electronic business area. This article aims to propose a critical review based on existing literature, over the electronic marketplaces and imposes the supply chain management research in respect of this issue.

Creative History Learning Model Using Digital Storytelling through Cloud Learning to Enhance Analytical Thinking

This research aims to develop a creative history learning model using digital storytelling through cloud learning to enhance analytical thinking. The research methodology is divided into 3 steps involving the use of digital storytelling through cloud learning to enhance analytical thinking. This involves 1) studying the creative history learning process, 2) developing the creative history learning model, 3) comparing the students’ analytical thinking scores before and after learning. The sample consisted of Mathayomsuksa 5 students of the Chonburi Sukkhabot School in the 2nd semester of the academic year 2019. The research instrument was an assessment of the students’ analytical thinking. Data were statistically analyzed with the use of mean and standard deviation measurements. The research findings were as follows 1) The creative history learning process using digital storytelling through cloud learning to enhance analytical thinking consisted of 4 steps: 1) The introductory stage included student orientation, specification of the learning objectives and historical topics; 2) The instruction stage included researching historical information, summarizing historical facts, creating digital storytelling media 3) The summary stage included presenting material by digital storytelling 4) Evaluation. The cloud learning resources used were Facebook Group, Google Drive, Google Form, and YouTube. The suitability evaluation score was at the highest level (x̅= 4.63, S.D. = 0.41) 2) The students who learned through the creative history learning model using digital storytelling through cloud learning had analytical thinking scores after learning (x̅ = 26.13, S.D. = 1.63) which were higher than scores before learning (x̅ = 10.70, S.D. = 2.58). The results were statistically significant at the .05 level.

eSport Addiction, Purchasing Motivation and Continuous Purchasing Intention on eSport Peripheral Products

eSport games have become a significant trend among modern society. Many related peripheral products have been launched in large numbers, and the craze has brought huge consumer market, especially in China with its large population. However, there is currently little research on the purchase motivation of eSports. Therefore, based on the Self-determination theory and the Theory of planned behavior, a research model is proposed and the structural equation model is verified. In this study, the Chinese eSports players were invited to fill in the online questionnaire by means of intentional sampling. The effective data was 361, and the effective recovery rate was 81.5%. The data was tested using SPSS for reliability and validity, and then tested by AMOS. The results showed that eSport addiction had a positive impact on intrinsic and extrinsic motivation. Moreover, intrinsic and extrinsic motivation had a positive influence on perceived behavioral control, while perceived behavioral control had a positive impact on the continuous to purchase.

The Potential of Integrating User Experience (UX) and Aesthetic Experience (AX) in Augmented Reality Comic (AR Comic)

The purpose of this paper is to explore the potential of synergising of two major theories that sprang from two entirely different disciplines, namely the human-computer interaction (HCI) and the arts. Indeed, there are vast and diverse gaps when two different theories, such as technology and art, are to be combined to develop a new element that complements to both disciplines. In this paper, the proposition is to measure the user experience when dealing with an art object that infuses with digital technology. Augmented reality (AR) derived from the HCI discipline and customarily to UX as a measurement tool. On the other hand, a comic is an aesthetic object that requires an aesthetic-friendly method as its measurement tool. Ultimately, this paper proposes an integration of the UX and AX theories to evaluate an AR comic.

Do You Buy or Not? The Effect of Recommender Slogans on Retail Sites

Recommender systems solve the current information overload problem in the online world. By predicting and presenting relevant information, web users do not need to waste time searching and browsing for contents that they are interested in. However, in addition to the accurate contents, slogans associated catching the customers’ eyes are worthy of exploration. This study aims to discover the effects of various recommender slogans. Two categories of slogans were designed in the study: slogans associated with customer inputs and slogans associated with price promotion. Actual customers’ webpage clickstreams and purchase decisions were collected from a Taiwanese retail shopping Website. The effects of recommender slogans on product categories are different. Customers generally were drawn by the slogans associated with price promotion. This study brought to light the effects of different slogans on online shoppers. With the empirical findings, this study provides online retailers important guidelines regarding online customers’ behaviors towards the employment of recommender slogans.

Improving Learning Outcome for GSL (German as a Second Language) Students in a Blended Learning Cumulative Assessment Material Science Course

First year students especially with migration background and language deficiencies rate material science in mechanical engineering as one of the fundamental courses with high work load and necessity of language skills due to the descriptive nature of the course. Therefore a blended learning course structure using based on inverted classroom teaching scenarios was established. Heart of the self-study period are visualizing peer-to-peer lecture films supported by micro-lectures along with various online teaching materials. Although students with migration background generally scored lower in tests due to the lack of language skills improved learning outcomes are demonstrated in high quality class discussions and in overall understanding. This paper introduces the learning structure and graded activities, evaluates the course and compares results of native German-speaking students to those of students with migration background.