scholarly journals Eye-tracking comparison of two road atlases

2021 ◽  
Vol 3 ◽  
pp. 1-6
Author(s):  
Stanislav Popelka ◽  
Alena Vondrakova ◽  
Marketa Beitlova ◽  
Stanislava Drahosova

Abstract. The usage of road atlases is experiencing a decline due to the rise in popularity of modern GPS navigational systems. However, road atlases are still utilised by some individuals, both in combination with mobile navigation and separately when navigating during the trip. Therefore, road atlases continue to be published. They are regularly updated, and they do gradually change, such as when the map symbology changes or when the creation of maps takes new technological possibilities into account. The changes in map symbology are the main essence of the presented paper. Based on the assumption presented by an expert (head of the largest cartographic publishing house in the Czech Republic) during an expert discussion that the 20-year-old road atlas is easier to read and that the required information was more quickly accessible in the old atlas than in the new atlas, a scientific experiment was designed and performed. Within the comparison of the "old" and "new" atlases, three hypotheses were established: (1) Accuracy of responses will be higher for the "old" atlas, (2) Time for task completion will be lower for the "old" atlas, and (3) Orientation in the maps from the "old" atlas will be easier. The eye-tracking testing performed did not confirm the first hypothesis, but the statistics confirmed the second and third hypotheses. The reasons for the different results for the "old" and "new" atlases were sometimes obvious (change in the graphic variables of a particular map symbol). Still, other times the causes were not completely clear. All of the experimental results were provided to the publishing house for further use in practice.

Author(s):  
Denis Drexler ◽  
Stanislav Mokrý ◽  
Ondřej Dufek

This paper is focused on the perception of Czech consumers of food‑to‑go products. The popularity and consumption of these products are growing around the Europe except the Czech Republic. The data in this article were collected through focus groups (n = 32), eye‑tracking and in‑depth interviews (n = 54). Focus groups and in‑depth interviews identified that food‑to‑go category is purchased only occasional and in case of necessity. The main reason is culture and preferences of Czech consumers. The eye‑tracking data showed differences in consumer’s attention by observing different layouts from point of purchase. The research was realized during November 2016 in the Eye‑tracking Laboratory at the Mendel University in Brno.


1998 ◽  
Vol 12 (1) ◽  
pp. 7-24 ◽  
Author(s):  
Koupilova ◽  
Vagero ◽  
Leon ◽  
Pikhart ◽  
Prikazsky ◽  
...  

GeroPsych ◽  
2012 ◽  
Vol 25 (3) ◽  
pp. 161-166
Author(s):  
Hana Stepankova ◽  
Eva Jarolimova ◽  
Eva Dragomirecka ◽  
Irena Sobotkova ◽  
Lenka Sulova ◽  
...  

This work provides an overview of psychology of aging and old age in the Czech Republic. Historical roots as well as recent activities are listed including clinical practice, cognitive rehabilitation, research, and the teaching of geropsychology.


2000 ◽  
Vol 5 (1) ◽  
pp. 62-65 ◽  
Author(s):  
Jiří Hoskovec ◽  
Josef M. Brožek

1994 ◽  
Vol 105 (7-8) ◽  
pp. 481-497
Author(s):  
Z. Neuhäuslová ◽  
J. Kolbek

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