Impact of learning content on World Heritage Site preservation awareness in town of Luang Prabang, Lao PDR: Application of Protection Motivation Theory
2015 ◽
Vol II-5/W3
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pp. 251-256
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Keyword(s):
Lao Pdr
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This paper addresses the need to systematically design learning content to promote world heritage site preservation awareness. Based on 212 samples from a local university in Luang Prabang, Lao PDR, impact of learning content designed according to Protection Motivation Theory (PMT) is assessed through a repeated-measure t-test. Findings show that PMT-based learning content influences respondents’ on threat appraisal and coping appraisal towards the preservation of world heritage site.
1996 ◽
Vol 14
(6)
◽
pp. 471-482
◽
1996 ◽
Vol 14
(6)
◽
pp. 471-482
◽
2013 ◽
Vol II-5/W1
◽
pp. 247-252
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