A Study on Consumer Preference on Private Label Brands (Store Brands) and its Impact on Self Help Groups

Motivated by profits and their growing power in the marketplace, retailers have been expanding their private-label brands to include more categories of consumer products and differentiation on quality to reach different consumer segments. This global phenomenon is adversely impacting the performance of national brands, thus creating a conflict between two powerful parties manufacturers of national brands and their large retailers who are supposed to be their helping hands in the marketplace. In this paper, the authors develop a conceptual framework, which captures the complexity and multidimensionality of the situation the stakeholders involved, the interest and power of each, the relationships among them, various strategies they employ, and the outcomes of the conflict. Several hypotheses were examined and tested through the empirical part of this study; for example, would the powers of these parties determine who is the loser and who is the winner or will the verdict be in the hands of the consumers? The study surveyed 281 consumers to assess their attitudes toward and preferences of store brands versus national brands across product categories and the underlying motivations. The paper concludes with recommendations for retailers and national brand manufacturers to win the hearts of consumers rather than exhaust their resources in the conflict.

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Brand Equity of Store Brands and Its Effect on Customer Value

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy - Advances in Marketing, Customer Relationship Management, and E-Services ◽

10.4018/978-1-5225-0220-3.ch007 ◽

2016 ◽

pp. 154-181

Author(s):

Natalia Rubio ◽

Nieves Villaseñor ◽

Maria Jesús Yague

Keyword(s):

Brand Equity ◽

Customer Value ◽

Comprehensive Analysis ◽

Private Label ◽

Retail Sector ◽

Store Brands ◽

Potential Value ◽

Private Label Brands ◽

Retail Chains

This chapter develops a comprehensive analysis of the self-perception of value that the customer brings to the different retail chains present in the Spanish consumer goods retail sector. The authors incorporate a metric to determine the value that costumers have for the retail chains included in the study, and the brand equity of their store brands. The value supplied by their customers is defined as the perception of their loyal behavior and profitability on a long-term context. The measurement of this concept is based on personal judgments on repurchase intention and recommendation at present (named actual value), as well as their intention to acquire different products and brands sold by the company in the future (named potential value). Also, the chapter develops an analysis of the components that generate the brand equity of private label brands and their contribution to building customer value for the chains.

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Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India

Indian Journal of Marketing ◽

10.17010/ijom/2019/v49/i7/145404 ◽

2019 ◽

Vol 49 (7) ◽

pp. 49 ◽

Cited By ~ 3

Author(s):

Sunita Kumar

Keyword(s):

Consumer Preference ◽

Private Label ◽

Private Label Brands

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Understanding the Role of Consumer Factors and Store Factors in Private Label Purchase

International Journal of Business and Management ◽

10.5539/ijbm.v11n7p223 ◽

2016 ◽

Vol 11 (7) ◽

pp. 223

Author(s):

Jayakrishnan S. ◽

Rekha D. Chikhalkar ◽

Ranjan Chaudhuri

Keyword(s):

Structural Equation ◽

Consumer Preference ◽

Private Label ◽

Retail Sector ◽

Store Brand ◽

Store Brands ◽

Private Labels ◽

Shelf Space ◽

Food Category

<strong>Purpose: </strong>Indian retail sector is witnessing a steady growth of private labels or store brands in food category. The study primarily looks into understanding the consumer preference for private labels or store brands in food category and the role of consumer and store factors in store brand purchase in this category. Consumer responses are collected from the city of Trivandrum (India) using structured questionnaire. Five point Likert scale is used to measure the factors. Responses are collected from consumers at organized retail outlets and households. Structural equation model is used to understand the role of consumer and store factors in private label purchase.<strong> </strong>Factors like perceived quality, product familiarity, shelf space allocation and private label quality belief are found to have a significant role in determining the private label purchase in food category. n relationship among regions is very important. Finally, some policies about fiscal exnpenditure and economic development are proposed.

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Introduction to the Forum on Cluttering: Rays of Hope Shine Around the World

Perspectives of the ASHA Special Interest Groups ◽

10.1044/2019_pers-19-00065 ◽

2019 ◽

Vol 4 (6) ◽

pp. 1566-1567

Author(s):

Isabella Reichel

Keyword(s):

Professional Preparation ◽

Joint Effort ◽

Feedback Training ◽

Successful Communication ◽

Self Help ◽

The World ◽

Common Thread ◽

Evidence Based Treatments ◽

Attention Performance ◽

Self Help Groups

Purpose In the 10 years since the International Cluttering Association (ICA) was created, this organization has been growing in the scope of its initiatives, and in the variety of resources it makes available for people with cluttering (PWC). However, the awareness of this disorder and of the methods for its intervention remain limited in countries around the world. A celebration of the multinational and multicultural engagements of the ICA's Committee of the International Representatives is a common thread running through all the articles in this forum. The first article is a joint effort among international representatives from five continents and 15 countries, exploring various themes related to cluttering, such as awareness, research, professional preparation, intervention, and self-help groups. The second article, by Elizabeth Gosselin and David Ward, investigates attention performance in PWC. In the third article, Yvonne van Zaalen and Isabella Reichel explain how audiovisual feedback training can improve the monitoring skills of PWC, with both quantitative and qualitative benefits in cognitive, emotional, and social domains of communication. In the final article, Hilda Sønsterud examines whether the working alliance between the client and clinician may predict a successful cluttering therapy outcome. Conclusions Authors of this forum exchanged their expertise, creativity, and passion with the goal of solving the mystery of the disconcerting cluttering disorder with the hope that all PWC around the globe will have access to the most effective evidence-based treatments leading to blissful and successful communication.

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