scholarly journals Understanding the Role of Consumer Factors and Store Factors in Private Label Purchase

2016 ◽  
Vol 11 (7) ◽  
pp. 223
Author(s):  
Jayakrishnan S. ◽  
Rekha D. Chikhalkar ◽  
Ranjan Chaudhuri
Keyword(s):  
Structural Equation ◽  
Consumer Preference ◽  
Private Label ◽  
Retail Sector ◽  
Store Brand ◽  
Store Brands ◽  
Private Labels ◽  
Shelf Space ◽  
Food Category

<strong>Purpose: </strong>Indian retail sector is witnessing a steady growth of private labels or store brands in food category. The study primarily looks into understanding the consumer preference for private labels or store brands in food category and the role of consumer and store factors in store brand purchase in this category. Consumer responses are collected from the city of Trivandrum (India) using structured questionnaire. Five point Likert scale is used to measure the factors. Responses are collected from consumers at organized retail outlets and households. Structural equation model is used to understand the role of consumer and store factors in private label purchase.<strong> </strong>Factors like perceived quality, product familiarity, shelf space allocation and private label quality belief are found to have a significant role in determining the private label purchase in food category. n relationship among regions is very important. Finally, some policies about fiscal exnpenditure and economic development are proposed.

scholarly journals Work Values of Jordanian Fresh Graduates

2016 ◽  
Vol 11 (7) ◽  
pp. 237
Author(s):  
Marwan Al-Zoubi
Keyword(s):  
Structural Equation ◽  
Work Values ◽  
Equation Model ◽  
Private Label ◽  
University Graduates ◽  
Shelf Space ◽  
Food Category ◽  
Quality Product ◽  
Product Familiarity ◽  
Shelf Space Allocation

The aim of the study was to explore the work values of Jordanian fresh graduates as well as the effect of gender on values preferences. 1109 fresh university graduates participated in the study (720 females- 64.9%, and 389 males). Participants completed a scale that assesses the level of importance of 10 work values. The results indicated that fresh graduates value jobs that provide them with career development, financial rewards, creativity, job security, teamwork, and opportunity to serve others while the least important values were for jobs that provide independence, prestige and excitement. Additionally, the results indicated that there are gender differences in work values preferences. The current study is providing helpful information for job counselors and career succession planners. from consumers at organized retail outlets and households. Structural equation model is used to understand the role of consumer and store factors in private label purchase.<strong> </strong>Factors like perceived quality, product familiarity, shelf space allocation and private label quality belief are found to have a significant role in determining the private label purchase in food category. n relationship among regions is very important. Finally, some policies about fiscal exnpenditure and economic development are proposed.

An Insight into Private Label Brands

2009 ◽  
Vol 34 (2) ◽  
pp. 259-273
Author(s):  
Sudhanshu Sekhar Kar ◽  
Rohit Prashar
Keyword(s):  
Market Share ◽  
Private Label ◽  
Retail Sector ◽  
Retail Market ◽  
Private Labels ◽  
Private Label Brands ◽  
Insight Into

The recent booming of organised retail sector in India has also opened up vast scope for private label players in the market. As retail players are quick to grab a bigger and bigger slice of the retail pie, a new challenge in the shape of private label brands are raising their heads to upturn the applecart of the manufacturer brands. These private label players are no longer seen as cheap me-too products. Rather they are increasingly seen as competitors to the established brands as they lure the random buyers and toss-ups to their fold. Hence it is no wonder that the private label players are playing an increasing role from day to day in the market. They offer less priced products, satisfy local tastes even sometimes their products are of superior quality as compared to established brands. This article therefore, tries to look into the role of private labels in retail market outlining their growth, market share, problems and perspectives.

scholarly journals INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS' LOYALTY AND PURCHASE INTENTION

2016 ◽  
Vol 56 (1) ◽  
pp. 29-42
Author(s):  
CRISTINA CALVO-PORRAL ◽  
VALENTÍN-ALEJANDRO MARTÍNEZ-FERNÁNDEZ ◽  
OSCAR JUANATEY-BOGA
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Group Analysis ◽  
Empirical Support ◽  
Equation Modeling ◽  
Store Brand ◽  
Store Brands ◽  
Multiple Group ◽  
Moderating Role

ABSTRACT With today's trend toward higher store concentration, building strong store brands has become a priority for many retailing companies. This study aims to analyze the differences in store brands' purchasing likelihood between store brands with a manufacturer identification - a manufacturer signature - and store brands with no information about the manufacturer, as well as the moderating role of the manufacturer signature on store brands' purchase intention. We carried out multiple group analysis through structural equation modeling. Our findings suggest that store brand image has the most significant influence on loyalty and purchase intention for both types of store brands. Moreover, and contrary to our expectations, we did not find empirical support for the moderating role of manufacturer signature on store brands' purchasing likelihood.

scholarly journals From store brands to store brandscapes: the emergence of a time and money saving heuristic

2015 ◽  
Vol 49 (5/6) ◽  
pp. 894-918 ◽  
Author(s):  
Alan M Collins ◽  
James Martin Cronin ◽  
Steve Burt ◽  
Richard J. George
Keyword(s):  
Information Search ◽  
Structural Equation ◽  
Time Pressure ◽  
Strong Support ◽  
Store Brand ◽  
Store Brands ◽  
Economics Of Information ◽  
Content Type ◽  
Financial Pressure

Purpose – This paper aims to investigate the role of store brands as a time- and money-saving heuristic in the context of an omnipresent store brand hierarchy. Drawing on the work of Tversky and Kahneman (1982), it proposes that the store brand hierarchy is characterised by many of the traits of frequently used heuristics employed by grocery shoppers. Design/methodology/approach – Based on Chaiken’s (1980) model of information processing and Stigler’s (1961) perspective on the economics of information search, the study deductively establishes a model of store brand proneness to reveal the role of store brands as time- and money-saving heuristic. The model is tested on a sample of 535 US households using structural equation modelling and subsequent multigroup analysis based on two subsamples of households experiencing high financial pressure but who differ in terms of time pressure. Findings – The findings provide strong support for store brands as a time- and money-saving heuristic and as a substitute for price search among households experiencing financial and time pressures. Research limitations/implications – The main limitation is that the study is based on a sample of households located in one region of the US market. Practical implications – Retailers need to be aware that any extension of the store brand portfolio beyond the traditional multi-tiered price/quality hierarchy risks undermining what has emerged to be a valuable heuristic used by certain shoppers. Originality/value – This study extends our understanding of the role of store brands in the marketplace by going beyond their conceptualisation as a competitive device used by retailers to instead position them as a decision-making tool used by consumers. It also deepens our understanding of the boundary between rational search activities and the transition to the use of frequently flawed heuristics within the shopping process.

Satisfying Customers Through Premium Private Labels

2020 ◽  
pp. 33-56
Author(s):  
Elisa Martinelli ◽  
Donata Tania Vergura
Keyword(s):  
Theoretical Model ◽  
Structural Equation Model ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Equation Model ◽  
Private Label ◽  
Private Labels ◽  
Mediating Role ◽  
Grocery Retailing

Private labels (PLs) are continuously increasing their presence and evolving their role in the grocery retailing business. It is especially the premium tier, the so-called Premium Private Label (PPL), that shows the most interesting market share increase and prospect of growth. In this context, the chapter explores the role of PPLs in generating customer loyalty to the retailer. Specifically, a theoretical model in which the drivers of customer satisfaction to the PPL - namely: perceived PPL quality, assortment, access, and value - are engendering customer loyalty to the PPL and, through its mediating role, generating customer loyalty to the retailer is proposed and tested. The empirical research builds on a survey with a sample of 299 retail consumers. A structural equation model was performed to analyze the data. Results show that PPLs positively impact customer loyalty to the retailer through a causal relationship driven by PPL perceived quality and PPL value.

Estimating Store Brand Shelf Space: A New Framework Using Neural Networks and Partial Least Squares

2009 ◽  
Vol 51 (2) ◽  
pp. 1-19 ◽  
Author(s):  
Monica Gomez ◽  
Shintaro Okazaki
Keyword(s):  
Least Squares ◽  
Partial Least Squares ◽  
Structural Equation ◽  
Statistical Treatment ◽  
Principal Component ◽  
Future Research ◽  
Store Brand ◽  
Shelf Space ◽  
Managerial Implications ◽  
Space Data

Despite abundant research that examines the effects of store brands on retail decision making, little attention has been paid to the predictive model of store brand shelf space. This paper intends to fill this research gap by proposing and testing a theoretical model of store brand shelf space. From the literature review, 11 independent variables were identified (i.e. store format, reputation, brand assortment, depth of assortment, in-store promotions, leading national brands’ rivalry, retailers’ rivalry, manufacturers’ concentration, store brand market share, advertising, and innovation) and analysed as potential predictors of the dependent variable (i.e. store brand shelf space). Data were collected for 29 product categories in 55 retail stores. In designing the statistical treatment, a three-phase procedure was adopted: (1) interdependence analysis via principal component analysis; (2) dependence analysis via neural network simulation; and (3) structural equation modelling via partial least squares. The findings corroborate our proposed model, in that all hypothesised relationships and directions are supported. On this basis, we draw theoretical as well as managerial implications. In closing, we acknowledge the limitations of this study and suggest future research directions.

scholarly journals IN-STORE BRAND COMMUNICATION: WHEN SHELF-SPACE AND DISPLAY SEDUCE CONSUMERS

2020 ◽  
Vol 8 (4) ◽  
pp. 984-998
Author(s):  
Bambang Sukma Wijaya ◽  
Muchsin Saggaff Shihab ◽  
Sheila Ayu Wijaya ◽  
Dudi Rudianto ◽  
Annie Sugandi
Keyword(s):  
Primary Data ◽  
Impulse Buying ◽  
Store Brand ◽  
Shelf Space ◽  
Communication Events ◽  
Spss Software ◽  
Virtual Shopping ◽  
Survey Questionnaires ◽  
Visual Power

Purpose of the study: This study aims at analyzing the role of shelf-space and display in stimulating impulse buying. Further, this study also covers the comparison between all shelf positions (regular-shelf, Chiller, and wings-rack) to get insights deeper into which one is the most effective in stimulating impulse buying. Methodology: By highlighting the case of a beverage brand in a hypermarket in Indonesia, the recent study uncovers the experiences and perceptions of 200 participants through an explanatory survey. The primary data collection has been done by distributing survey questionnaires to 200 target respondents located in Jakarta. The data collected have been analysed using SPSS software. Main Findings: Both shelf-space and display factors are found to have a positive and significant effect on impulse buying, where the former is found dominant. Various constructs in shelf-space such as the spaciousness-of-shelf, highness-of-traffic, largeness-of-shelf, easiness in finding the shelf, and in-store display communications such as the attractiveness-of-color, cleanness-of-display, neatness-of-display arrangement, the blocking-space, and the attractiveness-of-product arrangement emerge validly. Of the three objects studied, the chiller had the highest effectiveness compared to the regular-shelf and wings-rack in arousing the impulsivity of consumer purchases. This fact shows that the appearance of cold drinks seems to have a significant effect on consumers in causing impulse buying, especially for consumers in tropical countries like Indonesia. The seller or brand owner should consider this finding. Applications of this study: This study confirms the real, meaningful, and experiential visual power of in-store brand communications. So the brand can explore creatively and ergonomically as well as maximizing the potentials of visual communication, especially shelf-space and display in sales spaces as silent sellers. Novelty/Originality of this study: Few studies still pay attention to the role of in-store brand communications in encouraging impulse buying, especially in an era where the virtual shopping world is increasingly distracting researchers and marketers from the spark of communication events in the actual shopping space. This article proves how the attractiveness of in-store brand communications through shelf-space and in-store displays has a significant impact on impulse buying.

Importance and Role of Retail Brands in a Non-Food Market

2020 ◽  
pp. 314-340
Author(s):  
Gonzalo Moreno Warleta ◽  
Mónica Díaz-Bustamante Ventisca ◽  
María Puelles Gallo
Keyword(s):  
Customer Loyalty ◽  
Private Label ◽  
Store Loyalty ◽  
Store Brand ◽  
Brand Name ◽  
Operating Profit ◽  
Food Retailers ◽  
Food Market ◽  
Product Strategies

Non-food vendors struggle to reduce customers churn when these shop for consumer goods: From simple coupons to sophisticated big-data-based loyalty systems, modern merchants undertake a range of initiatives to maintain customer loyalty to their stores. At the same time, while consensus exists on the fact that retail brands have the ability to generate store loyalty, this fact has seldom been empirically corroborated. Probably due to this lack of certainty, many non-food retailers use “private label” product strategies as a way to preserve healthy business ratios, such as revenue, contribution margin, operating profit, etc., far from the idea of developing customer loyalty to the store. This constitutes the main objective of our work: To prove the existence of a statistic correlation between Consumers' loyal attitudes and behaviors towards “private labels” and their loyalty towards The Store Brand Name that sponsors these brands.

Brand Equity of Store Brands and Its Effect on Customer Value

2016 ◽  
pp. 154-181
Author(s):  
Natalia Rubio ◽  
Nieves Villaseñor ◽  
Maria Jesús Yague
Keyword(s):  
Brand Equity ◽  
Customer Value ◽  
Comprehensive Analysis ◽  
Private Label ◽  
Retail Sector ◽  
Store Brands ◽  
Potential Value ◽  
Private Label Brands ◽  
Retail Chains

This chapter develops a comprehensive analysis of the self-perception of value that the customer brings to the different retail chains present in the Spanish consumer goods retail sector. The authors incorporate a metric to determine the value that costumers have for the retail chains included in the study, and the brand equity of their store brands. The value supplied by their customers is defined as the perception of their loyal behavior and profitability on a long-term context. The measurement of this concept is based on personal judgments on repurchase intention and recommendation at present (named actual value), as well as their intention to acquire different products and brands sold by the company in the future (named potential value). Also, the chapter develops an analysis of the components that generate the brand equity of private label brands and their contribution to building customer value for the chains.

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