scholarly journals The Predictors and Consequences of Personal Norms in Context of Organic Food Among Pakistani Consumers

2019 ◽  
Vol 10 (3) ◽  
pp. 314 ◽  
Author(s):  
Yawar Abbas Sandhu ◽  
Selvan A/l Perumal ◽  
Waida Irani Mohd Fauzi
Keyword(s):  
Social Norms ◽  
Environmental Concern ◽  
Organic Food ◽  
Purchase Intentions ◽  
Policy Makers ◽  
Self Identity ◽  
Food Purchase ◽  
Personal Norms ◽  
Moral Perspective ◽  
Subsequent Effect

Purpose: The primary aim of this research is to identify the influence of environmental belief (awareness of consequences, injunctive social norms, environmental concern, environmental self-identity and aspiration of responsibility) on personal norms and subsequent effect on organic food purchase intentions with mediation outcome of personal norms and moderating role of willingness to pay.Design/methodology/approach: The data was collected from individual Pakistani consumers with 430 effective questionnaires. Further the responses were analysed through SPSS, V-22, smart PLS-3.Findings: The results showed that awareness of consequences, injunctive social norms, environmental concern, environmental self-identity and aspiration of responsibility showed significant influence to personal norms towards organic food. Subsequently, personal norms had a significant effect on consumer purchase intentions. Furthermore, organic food willingness to pay proved to be significant and positive moderator between personal norms and organic food purchase intentions.Research implications: This study provides organic food marketers to understand the consumer’s demand from the consumers’ moral perspective and suggests the basis for the future development of organic food.Originality/value: The study implications suggest the need for policy makers to educate and positively promote organically produced foods to consumers through messages based on morality.

scholarly journals Integrating the Theory of Planned Behavior and the Norm Activation Model to Investigate Organic Food Purchase Intention: Evidence from Vietnam

2022 ◽  
Vol 14 (2) ◽  
pp. 816
Author(s):  
Manh Hung Le ◽  
Phuong Mai Nguyen
Keyword(s):  
Theory Of Planned Behavior ◽  
Social Norms ◽  
Planned Behavior ◽  
Purchase Intention ◽  
Organic Food ◽  
Activation Model ◽  
Factors Affecting ◽  
Food Purchase ◽  
Personal Norms ◽  
Food Market

Ample research has been conducted in the organic food market and researchers have investigated factors affecting the purchase behavior of consumers in many countries. However, the studies on organic food that integrate the Theory of Planned Behavior (TPB) and Norm Activation Model (NAM) in a transition country like Vietnam are limited. Thus, the purpose of this study is to investigate factors affecting the organic food purchase intention in the Vietnamese context. We combined the TPB and the NAM to propose an integrated research framework with attitude and personal norms as two mediators. Through a self-administered questionnaire survey, we collected 611 valid responses from the three biggest cities in Vietnam. Data were put into SPSS 22.0 and SmartPLS 3.0 for analysis. The structural equation modeling (SEM) technique was employed to test both direct and indirect relationships among factors of TPB and NAM in the research model. Our findings indicated that attitude plays the most critical role in explaining the organic food purchase intention of Vietnamese consumers, followed by social norms and personal norms. Notably, attitude also remarkably mediated the impact of environmental awareness and knowledge of organic food on purchase intention. Meanwhile, personal norms played the mediating role in the NAM that intervene the connection between social norms and purchase intention. Based on our analysis, we suggested policymakers, manufacturers, marketers, and sellers of organic food change their actions for the growth of the organic food market in Vietnam.

Underlying Motivations of Organic Food Purchase Intentions

Agribusiness ◽  
2013 ◽  
Vol 30 (3) ◽  
pp. 290-308 ◽  
Author(s):  
V. Aslihan Nasir ◽  
Fahri Karakaya
Keyword(s):  
Organic Food ◽  
Purchase Intentions ◽  
Food Purchase

scholarly journals Mediating Role of Organic Labeling Awareness and Food Safety Attitudes in the Correlation Between Green Product Awareness and Purchase Intentions

SAGE Open ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 215824402110615
Author(s):  
Wong Ming Wong ◽  
Shian-Yang Tzeng
Keyword(s):  
Food Safety ◽  
Structural Equation ◽  
Organic Food ◽  
Purchase Intentions ◽  
Equation Modeling ◽  
Green Product ◽  
Safety Attitudes ◽  
Mediating Role ◽  
Food Purchase

Improving consumer trust is critical for enhancing purchase intentions. This study assessed the effect of organic labeling awareness and food safety attitudes as mediating variables on the relation between green product awareness and organic food purchase intentions among consumers. The research sample comprised 404 respondents from Shantou, Shenzhen, and Guangzhou, China, collected by systematic random sampling. Structural equation modeling was used to analyze research data. First, green product awareness did not influence organic food purchase intentions. Second, organic labeling awareness and food safety attitudes mediated the relationship between green product awareness and organic food purchase intentions. The findings indicate that organic labeling awareness and food safety attitudes directly influenced consumers’ organic food purchase intentions while they were aware of green products.

Live, Eat, Love: life equilibrium as a driver of organic food purchase

2017 ◽  
Vol 119 (7) ◽  
pp. 1410-1422 ◽  
Author(s):  
Melika Husic-Mehmedovic ◽  
Maja Arslanagic-Kalajdzic ◽  
Selma Kadic-Maglajlic ◽  
Zlatan Vajnberger
Keyword(s):  
Food Quality ◽  
Structural Equation ◽  
Organic Food ◽  
Quality Attributes ◽  
Positive Influence ◽  
Purchase Intentions ◽  
Content Type ◽  
Food Purchase ◽  
Health Consciousness ◽  
Quality Dimensions

Purpose The purpose of this paper is to disentangle the effect of life equilibrium on organic food purchase intentions through a consideration of the evaluation of intrinsic and extrinsic food quality attributes. Furthermore, the study examines the role of health consciousness in achieving life equilibrium. Design/methodology/approach The conceptual framework was developed based on previous research and tested through a quantitative study with end consumers. The hypothesized relationships were tested using structural equation modelling. Findings The results obtained from this study show that the perceived quality associated with the intrinsic attributes of organic food mediates a positive influence of life equilibrium on consumers’ organic food purchase intentions. The study also confirms that life equilibrium mediates the effects of health consciousness on the evaluation of intrinsic and extrinsic food quality attributes. Research limitations/implications The theoretical contributions of the paper lie in uncovering the complex relationships that exist among health consciousness, life equilibrium, perceived organic food quality dimensions and purchase intentions and providing new evidence showing which perceived intrinsic organic food quality dimensions are relevant in shaping consumers’ purchase intentions. Practical implications The research results suggest that organic food managers should focus on developing stronger value propositions that are based more on intrinsic food quality characteristics and less on extrinsic ones. Originality/value This study recognizes the relevance of life equilibrium as a specific consumer lifestyle form, which drives organic food consumption through extrinsic and intrinsic food quality attributes.

Consumer Buying Behaviour towards Organic Food – A Case of UAE

2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Mohamed Bilal Basha ◽  
Abdul Ghafar ◽  
Fazli Wahid ◽  
Gail Alhafid ◽  
Eman Al Shaer ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Organic Food ◽  
Grocery Stores ◽  
Positive Contribution ◽  
Buying Behavior ◽  
Policy Makers ◽  
Organic Products ◽  
Consumer Purchase Intention ◽  
Buying Behaviour

The objective of this study is to understand UAE consumer behavior towards organic food. Six determinants were chosen to investigate the factors that were identified as potential influencers. These determinants were identified from the current research published on organic food buying behavior patterns. The chosen independent determinants are identified as: health and lifestyle, environmental concern, safety and trust, convenience and price, subjective norms and attitude. Purchase intention was identified as a dependent variable to test. Six hypotheses were formed based on determinants to test their influences on purchase intention. A random sampling of 423 participants was used in collecting the data. Multiple regression analysis tests were used to understand the significant influence of these six variables. The result of the analysis indicated that all six variables have a positive contribution towards consumer purchase intention of organic food. The implications for stakeholders and policy makers point to a need to upgrade the accessibility of organic food to a wider population such that the supply chain for organic foods and organic products extends beyond the big supermarkets to the smaller grocery stores and corner shops.

Antecedents of pregnant women’s purchase intentions and willingness to pay a premium for organic food

2018 ◽  
Vol 120 (7) ◽  
pp. 1561-1573 ◽  
Author(s):  
Faruk Anıl Konuk
Keyword(s):  
Willingness To Pay ◽  
Pregnant Women ◽  
Environmental Concern ◽  
Organic Food ◽  
Structural Equations ◽  
Purchase Intentions ◽  
Convenience Sample ◽  
Content Type ◽  
Positive Effects ◽  
Health Consciousness

PurposeThe purpose of this paper is to examine the effects of health consciousness, environmental concern and customer innovativeness on pregnant women’s purchase intentions and willingness to pay (WTP) a premium for organic food.Design/methodology/approachIn order to collect data, a field study was conducted using administrated questionnaires from a convenience sample of pregnant women in Istanbul, Turkey. A structural equations model was used to test the proposed hypotheses.FindingsResults indicated positive effects of health consciousness, environmental concern and customer innovativeness on both purchase intentions and WTP a premium toward organic food. Specifically, it was found that health consciousness had the greatest influence on purchase intentions and WTP a premium.Originality/valueUnlike previous studies, this research focused on pregnant women and aimed to understand the role of health consciousness, environmental concerned and customer innovativeness on purchase intentions and WTP a premium for organic food.

scholarly journals Sustainable Food Consumption: Investigating Organic Meat Purchase Intention by Vietnamese Consumers

2021 ◽  
Vol 13 (2) ◽  
pp. 953
Author(s):  
Hoang Viet Nguyen ◽  
Ninh Nguyen ◽  
Bach Khoa Nguyen ◽  
Steven Greenland
Keyword(s):  
Food Consumption ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Emerging Market ◽  
Organic Food ◽  
Sustainable Food ◽  
Food Stores ◽  
Food Purchase ◽  
Development Goals ◽  
Organic Meat

Promoting sustainable food consumption contributes to the achievement of the United Nation’s Sustainable Development Goals. This study investigated the key determinants of consumer intention to purchase organic meat in an emerging market and a unique model was developed by incorporating environmental concern and guilt with the key components of the Theory of Planned Behavior. This model was then validated by obtaining data from a sample of 402 Vietnamese consumers at five food stores in Ho Chi Minh City, using a paper-based survey. The findings reveal that consumers who are concerned about the environment are likely to formulate favorable attitudes and downplay monetary barriers associated with organic food purchase. In addition, while attitudes and guilt about buying conventional meat have a positive effect on organic meat purchase intention, perceived monetary barriers significantly reduce the intention. These findings highlight both the rational and emotional aspects of organic food purchase intention and have important implications for key stakeholders and the encouragement of organic meat consumption.

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