scholarly journals Sustainable Food Consumption: Investigating Organic Meat Purchase Intention by Vietnamese Consumers

2021 ◽  
Vol 13 (2) ◽  
pp. 953
Author(s):  
Hoang Viet Nguyen ◽  
Ninh Nguyen ◽  
Bach Khoa Nguyen ◽  
Steven Greenland
Keyword(s):  
Food Consumption ◽  
Purchase Intention ◽  
Environmental Concern ◽  
Emerging Market ◽  
Organic Food ◽  
Sustainable Food ◽  
Food Stores ◽  
Food Purchase ◽  
Development Goals ◽  
Organic Meat

Promoting sustainable food consumption contributes to the achievement of the United Nation’s Sustainable Development Goals. This study investigated the key determinants of consumer intention to purchase organic meat in an emerging market and a unique model was developed by incorporating environmental concern and guilt with the key components of the Theory of Planned Behavior. This model was then validated by obtaining data from a sample of 402 Vietnamese consumers at five food stores in Ho Chi Minh City, using a paper-based survey. The findings reveal that consumers who are concerned about the environment are likely to formulate favorable attitudes and downplay monetary barriers associated with organic food purchase. In addition, while attitudes and guilt about buying conventional meat have a positive effect on organic meat purchase intention, perceived monetary barriers significantly reduce the intention. These findings highlight both the rational and emotional aspects of organic food purchase intention and have important implications for key stakeholders and the encouragement of organic meat consumption.

scholarly journals Organic Food Purchases in an Emerging Market: The Influence of Consumers’ Personal Factors and Green Marketing Practices of Food Stores

2019 ◽  
Vol 16 (6) ◽  
pp. 1037 ◽  
Author(s):  
Hoang Nguyen ◽  
Ninh Nguyen ◽  
Bach Nguyen ◽  
Antonio Lobo ◽  
Phuong Vu
Keyword(s):  
Emerging Market ◽  
Organic Food ◽  
Situational Factors ◽  
Green Marketing ◽  
Purchase Behavior ◽  
Personal Factors ◽  
Health Food ◽  
Sustainable Food ◽  
Food Stores ◽  
Organic Meat

The consumption of food has a significant impact on the environment, individuals and public health. This study aims to investigate the integrative effects of consumers’ personal and situational factors on their attitude and purchase behavior of organic meat. The consumption of this product has been widely regarded as contributing towards sustainable food practices. The study was conducted in an emerging market economy, i.e., Vietnam. Data were collected using a customized and validated survey instrument from a sample of 609 organic meat consumers at four food outlets in Hanoi. The findings suggested that consumers’ concerns regarding the environment, health, food safety and their knowledge of organic food, all significantly impacted their attitude towards the purchase behavior of organic meat. Interestingly, their positive attitude did not necessarily translate into their actual purchase of organic meat. Additionally, food stores’ green marketing practices significantly enhanced consumers’ actual purchase behavior. Conversely, premium prices of organic meat were certainly a deterrent for the actual purchase of organic meat. The findings of this study have several important implications for organic food producers, retailers, policy makers and socio-environmental organizations that seek to develop intervention strategies aimed at increasing organic meat consumption in Vietnam.

scholarly journals Antecedents of Organic Food Consumption among the Indian Customers

2019 ◽  
Vol 8 (12) ◽  
pp. 5811-5817
Keyword(s):  
Food Consumption ◽  
Purchase Intention ◽  
Organic Food ◽  
Food Products ◽  
Demographic Variables ◽  
Growth Hormones ◽  
Factors Affecting ◽  
Food Purchase ◽  
Organic Food Consumption ◽  
Awareness Level

Organic food products refers to food raised, grown and stored and/or processed without the use of synthetically produced chemicals or fertilizers, herbicides, pesticides, fungicides, growth hormones and regulators or generic modification. Generally people are aware about the benefits of these products. But still the products have not achieved the market share in India, as expected. This people is an effort to identify the factors, which influences the purchase of organic food products. For this the researchers have developed a questionnaire and administered on the respondents. Both online and off line data collection was done, to cover the major areas, so that data can be collected from distinct places. The paper explored the awareness level about organic food products, influence of demographic variables on organic food consumption and factors affecting organic food purchase intention.

scholarly journals Traditional or Fast Foods, Which One Do You Choose? The Roles of Traditional Value, Modern Value, and Promotion Focus

2020 ◽  
Vol 12 (18) ◽  
pp. 7549 ◽  
Author(s):  
Xiangzhi Bu ◽  
Hoang Nguyen ◽  
Quang Nguyen ◽  
Chia-Pin Chen ◽  
Tsung Chou
Keyword(s):  
Food Consumption ◽  
Fast Food ◽  
Purchase Intention ◽  
Eating Behaviors ◽  
Emerging Market ◽  
Mediating Effect ◽  
Traditional Food ◽  
Promotion Focus ◽  
Food Purchase ◽  
Personal Value

Eating behaviors and food consumption motivations have been important research topics in consumer, nutrition, and food literature. This study aims to examine the impact of some key factors (i.e., nationalism, materialism, cultural values, and promotion focus) on the consumption of traditional food and fast food in an emerging market. Using a sample data of 691 urban consumers in China, results of structural equation modeling reveal that nationalism appears to be an important predictor of traditional personal value, while materialism is a major factor that enhances modern personal value. Additionally, promotion focus has a positive mediating effect on the relationship between traditional personal value and traditional food purchase intention and that between modern personal value and fast food purchase intention. Notably, the total effect of modern personal value on fast food purchase intention is stronger than the total impact of traditional personal value on traditional food purchase intention. This study provides fresh insights into motivations for traditional food and fast food consumption in China and have important implications for food marketers and policymakers who aim at promoting favorable eating behaviors.

scholarly journals Antecedents of Purchase Intention toward Organic Food in an Asian Emerging Market: A Study of Urban Vietnamese Consumers

2019 ◽  
Vol 11 (17) ◽  
pp. 4773 ◽  
Author(s):  
Thi Tuyet Mai Nguyen ◽  
Thanh Hung Phan ◽  
Hoang Linh Nguyen ◽  
Thi Kim Thoa Dang ◽  
Ngoc Diep Nguyen
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Environmental Concern ◽  
Behavioral Control ◽  
Emerging Market ◽  
Organic Food ◽  
Subjective Norm ◽  
Capital City ◽  
Equation Modeling ◽  
Perceived Behavioral Control

This study aims to investigate some factors influencing purchase intention toward organic food among urban consumers in Vietnam, an Asian emerging economy. The extended Theory of Planned Behavior was used as theoretical framework for this study. In order to test the proposed model and hypotheses, a survey was conducted on a sample including 572 consumers in Hanoi, the capital city of Vietnam. The findings of structural equation modeling indicated that modern self, traditional self, health consciousness, organic-label trust, and subjective norm were significant predictors of attitude toward buying organic food, while environmental concern was not significantly related to attitude. In addition, attitude, subjective norm, and perceived behavioral control toward organic food purchase were found to be positively related to purchase intention. The research findings were discussed and implications for marketers and policy makers were provided.

scholarly journals Consumer Purchase Intention towards Organic Foods

2020 ◽  
Vol 23 (1) ◽  
pp. 37-54
Author(s):  
Sajeeb Kumar Shrestha
Keyword(s):  
Purchase Intention ◽  
Environmental Concern ◽  
Organic Food ◽  
Health Concern ◽  
Organic Foods ◽  
Section Data ◽  
Food Purchase ◽  
Proposed Model ◽  
Consumer Purchase Intention ◽  
Convenience Sampling

This research tries to measure consumer purchase intention toward organic foods. The descriptive and causal research design was used. Primary cross-section data were collected by administering structured questionnaires. Two-hundred responses were collected. The convenience sampling method was used. The PLS-SEM tool was used to test the psychometric and econometric dimensions of the proposed model. This research confirmed that environmental concern, trust, and availability were the important predictor for motivating organic food purchase intention. Health concern and awareness were not supported for organic food purchase intention. Marketers have to make their organic food easily available in the markets with a view of health and environmental consciousness to generate trust.  

scholarly journals Influence of Altruistic Motives on Organic Food Purchase: Theory of Planned Behavior

2021 ◽  
Vol 13 (11) ◽  
pp. 6023
Author(s):  
Kirubaharan Boobalan ◽  
Nishad Nawaz ◽  
R. M. Harindranath ◽  
Vijayakumar Gajenderan
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Consumer Culture ◽  
Purchase Intention ◽  
Organic Food ◽  
Subjective Norm ◽  
Equation Modeling ◽  
Warm Glow ◽  
Food Purchase ◽  
The Usa

Marketing campaigns of organic food emphasize utilitarian benefits and psychological benefits as well as consumer culture to enhance environmental sustainability. In order to study the purchase intention of organic food, the authors developed a model using antecedents like warm glow, subjective norm, attitude and perceived behavioral control. This study examines the model for the Indian and the USA samples and thus integrated using three theories: Theory of Planned Behavior (TPB), Pro-Social Behavior (PSB) Theory with the interaction of Consumer Culture Theory. The model is estimated using the multi-group Partial Least Square Structural Equation Modeling (PLS-SEM) technique using R software with samples from India (n = 692) and the USA (n = 640). Results differ for Indian and USA samples. The expectation of the “warm glow” resulted from an environmentally friendly purchase as having a higher influence on Indian samples than that of the USA. Further, the attitude towards organic food purchase intention is stronger for US samples than the Indian, and the group difference is significant, while all the relationships that take warm glow as an antecedent have higher β for Indian samples. Moreover, the study found that attitude towards organic food is a major element for US subsamples, whereas subjective norm plays a major role in Indian samples to adopt organic food. Managerially, the present study suggests that a firm marketing its organic food must concentrate more on “warm glow” for Indian consumers in order to improve their market share.

Determinants of organic food purchase intention

2012 ◽  
Author(s):  
N. H. M. Azam ◽  
N. Othman ◽  
R. Musa ◽  
F. AbdulFatah ◽  
A. Awal
Keyword(s):  
Purchase Intention ◽  
Organic Food ◽  
Food Purchase

scholarly journals IS ORGANIC FOOD A SUSTAINABLE CHOICE? EVALUATING ORGANIC FOOD PRODUCTION IN THE FRAMEWORK OF ENVIRONMENTAL SUSTAINABILITY

2020 ◽  
Vol 8 (4) ◽  
pp. 685-700
Author(s):  
Şirin Gizem KÖSE
Keyword(s):  
Environmental Sustainability ◽  
Purchase Intention ◽  
Sustainable Consumption ◽  
Organic Food ◽  
Organic Movement ◽  
Food Purchase ◽  
Consumer Perspective ◽  
Sustainable Consumption And Production ◽  
Negative Role ◽  
Almost All

Excessive consumption, deterioration of nature, and misusing the resources are problems of current humanity and future generations. Sustainability has started to become a priority for both practitioners and customers. In this respect, sustainable consumption and production practices stand out in almost all areas. Environmental sustainability concerns also affect food consumption habits. Sustainable agriculture and organic movement accelerated in recent times. In this context, the purpose of this study is to evaluate organic food in the framework of environmental sustainability by investigating literature and consumers' opinions. It is aimed to investigate organic food in terms of environmental sustainability with consumer perspective in this study. This study collected data through In-Depth interview method in line with this purpose. The results of the study signify that sustainable consumption and organic food purchase intention are interrelated. It's proposed that environmental sensitivity and environmental knowledge have positive roles, whereas scepticism has a negative role in organic food purchase intention.

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