Hype or Hope: The Impact of Entrepreneurial Marketing on New Venture Performance Outcomes

2018 ◽  
Vol 2018 (1) ◽  
pp. 14018
Author(s):  
Isabel Ohlies
Keyword(s):  
Performance Outcomes ◽  
New Venture ◽  
Entrepreneurial Marketing ◽  
Venture Performance ◽  
The Impact ◽  
New Venture Performance

Female underperformance or goal orientated behavior?

2017 ◽  
Vol 9 (4) ◽  
pp. 298-318 ◽  
Author(s):  
John Watson ◽  
Michael Stuetzer ◽  
Roxanne Zolin
Keyword(s):  
Performance Outcomes ◽  
Mediating Effect ◽  
New Venture ◽  
Financial Capital ◽  
Social Implications ◽  
Content Type ◽  
Venture Performance ◽  
Growth Outcomes ◽  
The Impact ◽  
New Venture Performance

Purpose The purpose of this study is to examine the mediating effect of an owner’s growth goal on the relationship between the gender of new venture owners and the growth outcomes of their ventures. Design/methodology/approach This is a quantitative study using a large, national database and structural equation modeling. Findings The findings indicate that the negative relationship between gender and growth outcomes is fully mediated by the growth goals of new venture owners, their available internal resources and the amount of time and money they are able (prepared) to invest in their new venture. Research limitations/implications The research implications include the need to better understand the impact of goal setting on new venture performance outcomes. Practical implications The government policies (for example, to stimulate firm growth) need to be designed by having a proper understanding of the various motives/goals that entrepreneurs might have when launching a new venture. Similarly, anyone providing advice to individuals involved in establishing a new venture should, before providing that advice, ensure that they have a clear understanding of the individual’s goals. Social implications Social implications include a need to better understand the negative impact that lower available human and financial capital can have on the goals set by female new venture owners and the outcomes achieved by those ventures. Originality/value This research makes an original contribution to the literature by demonstrating: the impact of gender on human, social and financial capital; the influence of these resources on new venture goals; and, in turn, the influence of goals on new venture performance outcomes.

scholarly journals The impact of founders' personality traits on the performance of Chinese apparel new ventures

2015 ◽  
Author(s):  
◽  
Li Zhao
Keyword(s):  
Personality Traits ◽  
Online Survey ◽  
New Ventures ◽  
Apparel Industry ◽  
New Venture ◽  
Venture Performance ◽  
Research Findings ◽  
The Impact ◽  
New Venture Performance

The study investigated how founders' personality traits impact Chinese apparel new venture performance. An online survey was conducted using founders' personality traits, the quality of firm network relationships, perceived competitive advantages, and perceived Chinese apparel new venture performance scales. Grounded in Barney's (1991) resource-based view of the firm, the study findings were expected to provide further evidence of the importance of the relationship between founders' personality traits and the quality of a firm's network relationships and, in turn, the impact on Chinese apparel new venture success. The findings may help people who are interested in starting new ventures in the Chinese apparel industry manage external network relationships that are critical for new venture success. Furthermore, the research findings would improve academic understanding of the Chinese apparel industry. Supply chain partners could also utilize these findings to make appropriate strategies for improving relationships with Chinese apparel new ventures to cope with the critical business challenges of globalization and collaboration.

A Review of the Impact of Education and Prior Experience on New Venture Performance

2001 ◽  
Vol 2 (3) ◽  
pp. 153-169 ◽  
Author(s):  
Jessica Kennedy ◽  
Judy Drennan
Keyword(s):  
Empirical Research ◽  
Prior Experience ◽  
New Venture ◽  
Successful Performance ◽  
Venture Performance ◽  
Key Variables ◽  
The Impact ◽  
The Relationship ◽  
Measures Of Performance ◽  
New Venture Performance

The importance of education and experience to the successful performance of new firms is well recognized both by management practitioners and academics. Yet empirical research to support the significance of this relationship is inconclusive. This paper discusses theories describing the relationship between education and experience and firm performance. It also analyses and classifies the differing measures of performance, education and experience, and compares the results of multiple studies undertaken between 1977 and 2000. Possible reasons for conflicting results are identified, such as lack of sound theoretical bases that relate education and experience to performance, varying definitions of the key variables and the diversity of measures used. Finally, a framework is developed that incorporates variables that interact with experience and education to influence new venture performance.

Entrepreneurial Marketing and New Venture Performance: The Mediating Effects of Ambidextrous Innovation

2017 ◽  
Vol 21 (6) ◽  
pp. 1073-1078
Author(s):  
Xiaowen Hu ◽  
◽  
Lidong Zhu ◽  
Hui Zhang
Keyword(s):  
New Ventures ◽  
New Venture ◽  
Mediating Effects ◽  
Working Mechanism ◽  
Five Dimensions ◽  
Entrepreneurial Marketing ◽  
Venture Performance ◽  
The Relationship ◽  
Specific Working ◽  
New Venture Performance

Entrepreneurial Marketing has a significant effect on new ventures’ performance. However, the findings have been mixed and conflicting. There is still little in-depth exploration of its specific working mechanism based on two distinct literatures streams from ambidextrous innovation and entrepreneurial marketing. We present an integrated framework for analyzing entrepreneurial marketing, ambidextrous innovation and new venture performance (NVP). By conducting an empirical studyon a sample of 883 new ventures (NVs) in Anhui province in China, the study found that: (a) EM is an important driver of NVP and only five dimensions of EM have positively effects on NVP ,including proactiveness, opportunity-focus, innovations, risk-taking and resource leveraging. (b) Both exploration innovation and exploitation innovation advance NVP. (c) The ambidextrous innovation did not affect NVP significantly. (d) Exploration innovation and exploitation innovation partly mediate the relationship between EM and NVP.

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