scholarly journals An Investigation of Consumer Decision-Making Styles of Young-Adults in Malaysia

2009 ◽  
Vol 4 (4) ◽  
Author(s):  
Safiek Mokhlis
Keyword(s):  
Decision Making ◽  
Young Adults ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Decision Making Styles

East Asian college consumer decision-making styles for sport products

2015 ◽  
Vol 5 (3) ◽  
pp. 259-275 ◽  
Author(s):  
John Bae ◽  
Doris Lu-Anderson ◽  
Junya Fujimoto ◽  
Andre Richelieu
Keyword(s):  
Decision Making ◽  
East Asian ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Content Type ◽  
Japanese Male ◽  
Consumer Markets ◽  
Decision Making Styles ◽  
Sport Industry ◽  
Lifestyle Education

Purpose – Purchasing behaviors have been studied in various countries. Previous studies involving consumer decision-making styles for sport products have only been seen in one country in order to either identify factors of Purchase Style Inventory for Sport Products (PSISP) or classify consumer shopping behaviors. Therefore, the purpose of this paper was to identify consumers’ decision-making styles (shopping styles) for sport products from Japanese, Singaporean, and Taiwanese college-aged consumers. Design/methodology/approach – The scale of PSISP was adapted to measure consumer decision-making styles (shopping styles) for sport products. This instrument is composed of 35 items under nine dimensions. CFA, 3 (Nationality) × 2 (Gender) MANOVA and ANOVA were employed. Findings – According to the results of this study, there were significant different decision-making styles among three different countries in East Asia. Overall, Japanese male and female college-aged students exhibited higher brand consciousness than Singaporean and Taiwanese males and females. Research limitations/implications – As consumers from different countries show different lifestyle, education, economic, religion, and culture, they might have their unique shopping styles. Therefore, the dimensions related to decision-making styles need to be explored, and the scale needs to be validated using a substantial sport industry sample in the future study. Practical implications – This study helps East Asian advertisers or markets to rethink and develop appropriate marketing strategies as well as to understand the different decision-making styles of local consumers and better approach new and existing consumer markets. Originality/value – This paper is important for international sports marketers to predict consumer shopping patterns and maintain proper inventory levels, particularly when marketing in global markets.

scholarly journals A Comparison of Australian and Singaporean Consumer Decision-Making Styles

2005 ◽  
Vol 4 (1) ◽  
pp. 17-45 ◽  
Author(s):  
Cheryl Leo ◽  
Rebekah Bennett ◽  
Steven Cierpicki
Keyword(s):  
Decision Making ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Decision Making Styles

scholarly journals Consumer decision‐making styles: a multi‐country investigation

1996 ◽  
Vol 30 (12) ◽  
pp. 10-21 ◽  
Author(s):  
Steven Lysonski ◽  
Srini Durvasula ◽  
Yiorgos Zotos
Keyword(s):  
Decision Making ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Decision Making Styles

scholarly journals Investigating Consumer Decision-Making Styles of Car Buyers in Croatia

2021 ◽  
Vol 11 (1) ◽  
pp. 65-78
Author(s):  
Ivana Tonković Pražić
Keyword(s):  
Decision Making ◽  
Representative Sample ◽  
Relevant Literature ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Additional Information ◽  
Brand Quality ◽  
Car Market ◽  
Decision Making Styles ◽  
The Republic

This research sought to explore consumer decision-making styles of buyers in the car market in the Republic of Croatia. Additional aim of this research was also to add on the literature on consumer decision-making styles to further the understanding of the specificity of consumer behavior when buying a car. The research was conducted with in-depth interviews with car buyers using a non-probability purposive sample. Furthermore, interviews were conducted with car dealership employees who were consulted for additional information. The results indicate that car buyers in the Republic of Croatia make their car buying decisions based on specific consumer decision-making styles. Based on the relevant literature and empirical research, ten consumer decision-making styles specific to car buyers in the Republic of Croatia were identified: price sensitivity, susceptibility to the influence of others, interest in automobiles, involvement in car purchase, brand loyalty, and brand, quality, aesthetics, innovation and functionality consciousness. The research was conducted on a sample of respondents from the Croatian market, so the results cannot be applied to other markets. Also, the study was conducted on a smaller and a non-representative sample, so the results should be verified on a larger and representative sample.

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