Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability
Latest Publications

TOTAL DOCUMENTS

171

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Published By Springer International Publishing

9783319186863, 9783319186870

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An Interaction and Networks Approach to Sustainable Marketing: A Research Agenda

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability ◽

10.1007/978-3-319-18687-0_62 ◽

2015 ◽

pp. 146-146

Author(s):

Annmarie Ryan ◽

Ingrid Kajzer Mitchell ◽

Sofia Daskou

Keyword(s):

Research Agenda ◽

Sustainable Marketing

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Unattended Basic Necessities and Consuming Habits in the Rural and Urban Mexican Base of the Pyramid: An Exploratory Cross-Sectional Study

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability ◽

10.1007/978-3-319-18687-0_138 ◽

2015 ◽

pp. 364-370

Author(s):

René Díaz-Pichardo ◽

Consuelo García de la Torre

Keyword(s):

Cross Sectional Study ◽

Base Of The Pyramid ◽

Sectional Study ◽

Cross Sectional ◽

Rural And Urban

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An Examination of U.K. Business Activities at the “Bottom of the Pyramid”

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability ◽

10.1007/978-3-319-18687-0_131 ◽

2015 ◽

pp. 354-354

Author(s):

Ravinder Panesar ◽

Mary Conway Dato-on

Keyword(s):

Bottom Of The Pyramid

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Why are Network Goals Important for Chain Management?

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability ◽

10.1007/978-3-319-18687-0_129 ◽

2015 ◽

pp. 347-351

Author(s):

Taras Gagalyuk ◽

Jon Hanf

Keyword(s):

Chain Management

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An Examination of the Effects of Family Training on Expatriate Marketing Managers’ Performance

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability ◽

10.1007/978-3-319-18687-0_114 ◽

2015 ◽

pp. 303-303

Author(s):

Berrin Dosoglu-Guner ◽

Nevin Deniz

Keyword(s):

Marketing Managers

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Country of Origin – Does it Matter Anymore?

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability ◽

10.1007/978-3-319-18687-0_103 ◽

2015 ◽

pp. 271-276

Author(s):

Thomas J. Maronick

Keyword(s):

Country Of Origin

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Understanding Cognitive Age: The Boomers’ Perspective

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability ◽

10.1007/978-3-319-18687-0_95 ◽

2015 ◽

pp. 244-244

Author(s):

Rajesh Iyer ◽

Timothy H. Reisenwitz

Keyword(s):

Cognitive Age

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A New Quest for Efficency: The Post War Programme of the Federation of Swedish Wholesalers

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability ◽

10.1007/978-3-319-18687-0_93 ◽

2015 ◽

pp. 241-241

Author(s):

Fredrik Sandgren

Keyword(s):

Post War

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Effects of Personal Nostalgia on Cognition, Attitudes and Intentions

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability ◽

10.1007/978-3-319-18687-0_90 ◽

2015 ◽

pp. 233-237

Author(s):

Chris Marchegiani ◽

Ian Phau

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The Concept of Effective Frequency and Local Media Planning Practice. Review of Factors Affecting Effective Frequency

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability ◽

10.1007/978-3-319-18687-0_9 ◽

2015 ◽

pp. 23-23

Author(s):

Igor Makienko

Keyword(s):

Effective Frequency ◽

Media Planning ◽

Planning Practice ◽

Factors Affecting ◽

Local Media ◽

Practice Review

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & SustainabilityLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

An Interaction and Networks Approach to Sustainable Marketing: A Research Agenda

Unattended Basic Necessities and Consuming Habits in the Rural and Urban Mexican Base of the Pyramid: An Exploratory Cross-Sectional Study

An Examination of U.K. Business Activities at the “Bottom of the Pyramid”

Why are Network Goals Important for Chain Management?

An Examination of the Effects of Family Training on Expatriate Marketing Managers’ Performance

Country of Origin – Does it Matter Anymore?

Understanding Cognitive Age: The Boomers’ Perspective

A New Quest for Efficency: The Post War Programme of the Federation of Swedish Wholesalers

Effects of Personal Nostalgia on Cognition, Attitudes and Intentions

The Concept of Effective Frequency and Local Media Planning Practice. Review of Factors Affecting Effective Frequency

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability
Latest Publications