Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability
Latest Publications

TOTAL DOCUMENTS

171

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Published By Springer International Publishing

9783319186863, 9783319186870

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Brands and Branding: A Source of Wholesalers’ Sustainable Competitive Advantage?

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability ◽

10.1007/978-3-319-18687-0_26 ◽

2015 ◽

pp. 54-54

Author(s):

Helen Marks ◽

Jim Quinn

Keyword(s):

Competitive Advantage ◽

Sustainable Competitive Advantage

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Brand Retention on B2B Markets - The Role of Prior Experience and Choice Context in Repurchase Decisions

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability ◽

10.1007/978-3-319-18687-0_56 ◽

2015 ◽

pp. 129-129

Author(s):

Dorith Mayer ◽

Christoph Ihl ◽

Ralf Reichwald

Keyword(s):

Prior Experience ◽

Choice Context

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Consumer Decision-Making Styles in Turkey

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability ◽

10.1007/978-3-319-18687-0_97 ◽

2015 ◽

pp. 246-251

Author(s):

Bahar Yasin

Keyword(s):

Decision Making ◽

Consumer Decision Making ◽

Consumer Decision ◽

Decision Making Styles

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The Wholesaler as Concept Provider – Consequences of Structural Customer Bonds on Competitive Advantage and Relationship Quality

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability ◽

10.1007/978-3-319-18687-0_160 ◽

2015 ◽

pp. 440-444

Author(s):

Sandra Pocsay ◽

Hanna Schramm-Klein ◽

Joachim Zentes

Keyword(s):

Competitive Advantage ◽

Relationship Quality

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Social Entrepreneurship and Value Creation in Not-For-Profit Organizations

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability ◽

10.1007/978-3-319-18687-0_140 ◽

2015 ◽

pp. 372-376 ◽

Cited By ~ 3

Author(s):

Gillian Sullivan Mort ◽

Jay Weerawardena ◽

Adrian Sargeant ◽

Roger Bennett

Keyword(s):

Value Creation ◽

Social Entrepreneurship ◽

For Profit ◽

Not For Profit ◽

Not For Profit Organizations ◽

For Profit Organizations

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An Interaction and Networks Approach to Sustainable Marketing: A Research Agenda

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability ◽

10.1007/978-3-319-18687-0_62 ◽

2015 ◽

pp. 146-146

Author(s):

Annmarie Ryan ◽

Ingrid Kajzer Mitchell ◽

Sofia Daskou

Keyword(s):

Research Agenda ◽

Sustainable Marketing

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Unattended Basic Necessities and Consuming Habits in the Rural and Urban Mexican Base of the Pyramid: An Exploratory Cross-Sectional Study

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability ◽

10.1007/978-3-319-18687-0_138 ◽

2015 ◽

pp. 364-370

Author(s):

René Díaz-Pichardo ◽

Consuelo García de la Torre

Keyword(s):

Cross Sectional Study ◽

Base Of The Pyramid ◽

Sectional Study ◽

Cross Sectional ◽

Rural And Urban

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An Examination of U.K. Business Activities at the “Bottom of the Pyramid”

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability ◽

10.1007/978-3-319-18687-0_131 ◽

2015 ◽

pp. 354-354

Author(s):

Ravinder Panesar ◽

Mary Conway Dato-on

Keyword(s):

Bottom Of The Pyramid

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Why are Network Goals Important for Chain Management?

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability ◽

10.1007/978-3-319-18687-0_129 ◽

2015 ◽

pp. 347-351

Author(s):

Taras Gagalyuk ◽

Jon Hanf

Keyword(s):

Chain Management

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An Examination of the Effects of Family Training on Expatriate Marketing Managers’ Performance

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability ◽

10.1007/978-3-319-18687-0_114 ◽

2015 ◽

pp. 303-303

Author(s):

Berrin Dosoglu-Guner ◽

Nevin Deniz

Keyword(s):

Marketing Managers

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Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & SustainabilityLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Brands and Branding: A Source of Wholesalers’ Sustainable Competitive Advantage?

Brand Retention on B2B Markets - The Role of Prior Experience and Choice Context in Repurchase Decisions

Consumer Decision-Making Styles in Turkey

The Wholesaler as Concept Provider – Consequences of Structural Customer Bonds on Competitive Advantage and Relationship Quality

Social Entrepreneurship and Value Creation in Not-For-Profit Organizations

An Interaction and Networks Approach to Sustainable Marketing: A Research Agenda

Unattended Basic Necessities and Consuming Habits in the Rural and Urban Mexican Base of the Pyramid: An Exploratory Cross-Sectional Study

An Examination of U.K. Business Activities at the “Bottom of the Pyramid”

Why are Network Goals Important for Chain Management?

An Examination of the Effects of Family Training on Expatriate Marketing Managers’ Performance

Developments in Marketing Science: Proceedings of the Academy of Marketing Science - Marketing in Transition: Scarcity, Globalism, & Sustainability
Latest Publications