Factors affecting consumers purchase decision: A case study in car market in Ho Chi Minh City

This paper aims to examine the factors affecting purchase decision cars of consumers to enable car manufacturers to find out the possible vulnerability between the expectations of customers and products on the market. The research uses a random survey with a group of 271 consumers in Ho Chi Minh City. Results of factor analysis and regression show that three factors including: safety features, reliability and resale value actually have positive impact on the purchasing decision automobiles consumer. On the practical significance, the study proposes some solutions to help manufacturers and distributors offering reasonable policies in order to improve sales, profits, expanding markets in Vietnam. Besides, the study also has some limitations, so the next study should be expanded and further research to be able to explain more of the factors affecting purchase decision cars of consumers.

Tools for practical implementation of climate policy in transport: Econometric analysis of global experience

Subject. The article addresses the standards for greenhouse gas emissions that are currently considered as an effective tool for stimulating the development of alternative transport technologies. However, quantitative evaluation of their effectiveness is not available, which is partially explained by the lack of statistical information from different countries. Objectives. The purpose is to build econometric models of the influence of these standards on the electric car market development. Methods. The annual reports of the International Energy Agency on the development of the electric car market and the data of the Global EV Data Explorer statistics center serve as the information base of the study. We analyzed time series for indicators of sales of electric cars in different countries and built mixed models, considering the auto-regression component, which helps describe the internal dynamics of the electric car market. Results. The obtained regression coefficients in models for various countries can be used as interval evaluations for forecasting the growth of electric car sales in Russia, given the necessary conditions for developing a charging infrastructure and creating a system of incentives to match the cost of electric cars to that of traditional vehicles. Conclusions. These interval evaluations may be useful for further decisions on the development of charging infrastructure, planning for resource use for electricity generation, calculating optimal subsidy or tax relief to support electric cars, evaluating the economic consequences of introducing the new standards on CO2 emissions, etc.

Features of the development of the automotive market as the basis of strategies for the transformation of intangible resources of companies

The dynamics of the passenger car market in the Russian Federation is expected to be sinusoidal in 2020, taking into account the fall in sales in the spring and the manifestation of deferred demand in the summer and autumn. After a period of global self-isolation and the abolition of quarantine measures, sales began to level out gradually based on the satisfaction of deferred demand, including due to government support measures. But the recovery process is very unstable. The driver of growth in post-pandemic sales indicators, as well as indicators of the effectiveness of commercial activities, is the management of intangible resources, taking into account their availability, possibility of use, legal and technical protection. Automotive companies are working out new development strategies based on the use of machine learning and artificial intelligence, which form a special layer of intangible resources. Transformation of the structure of intangible resources becomes obvious and deserves deep research.

Can Maruti Suzuki’s wagonr steer through the repositioning drive?

Case overview Maruti Suzuki India Limited (MSIL), a joint venture between Maruti Udyog Limited, India and Suzuki Motors, Japan, is considering repositioning its WagonR brand amidst issues of overall decline in sales in the automobile industry. With a market share of more than 53%, MSIL is the market leader in passenger vehicle segment in India, yet it is facing difficulties in driving up sales. The company’s portfolio comprises entry-hatch, mid-hatch, premium-hatch, sedan, SUV/MUV, crossover and van. The case dilemma involves the decision that MSIL’s management should take for the repositioning of WagonR, a compact hatchback, at a time when the automobile industry is showing no signs of recovery. Is it opportune to reposition WagonR, given the current situation of the passenger car market in India? If yes, what can MSIL learn from its past positioning efforts and how can it use insights about consumers’ current perceptions of WagonR’s brand image to arrive at a repositioning decision? Leaning objectives Using the case will help address the following objectives: to expose students to the challenges of repositioning an established brand; appreciate the need for and importance of repositioning established brands; evaluate existing positioning and market conditions for making a sound decision; and develop analytical skills that will prepare them to make decisions in real business scenarios. Complexity academic level The study is suitable for Masters level students in courses on Marketing Management, but it can also work well in elective courses such as brand management. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing.

Directions and Prospects for the Development of the Electric Car Market in Selected ASEAN Countries

The purpose of this article is to present the current situation and evaluate the opportunities for the development of the electric car market in selected Southeast Asian countries in the context of the current situation in the rest of the world. Currently, the electric car market is at an advanced stage of development in regions such as Western Europe, the USA, and China. It should be noted, however, that the number of electric cars in a given country results not only from market demand and access to vehicle charging networks but also from nonmarket mechanisms such as subsidies and tax or administrative solutions. It turns out that these are important elements that influence the final shape of a country’s market. This article analyses the current situation on the electric car market taking into account the legal, administrative, and tax conditions that affect the final number of vehicles and the infrastructure necessary for the operation and use of electric cars in selected Asian countries.

USED CAR PRICE PREDICTION USING MACHINE LEARNING

Cars are an important asset and their importance has increased exponentially in our life. With the increase in the demand and growing needs, the production of cars has also increased. But due to inflation in the prices of new cars, there are people who still can only afford a used car due to their financial conditions. This whole process has given rise to the used car market, which is outperforming many other industries and is rising every day. The rising market for the used car has also resulted in a great increment in sales of Used Cars. Used Car Sales are on a global increase. But, determining the appropriate listing price of a used car is a challenging task, due to the many factors that drive prices of a used vehicle in the market. And that is why there is an urgent need for a system which can accurately predict the price of a used car. considering all the factors that affect the price of a used car. Keywords: Used Car Price Prediction, Linear Regression, XGBoost, Decision Tree

Impact of Key Marketing Tools on Global Car Market Development

The purpose of the proposed study was to identify the functional patterns of influence of the marketing tools on sales of cars on the global market, to be able to predict sales volumes in the future, taking into account certain marketing tools that the company may use in a particular international market. For the purpose of this research the method of correlationregression analysis is used to construct the corresponding economic and mathematical models of impact on the sales volumes of various instruments of product, price, promotion policy, etc. Using the models offered in the article, the feasibility of introducing certain measures can be determined, when entering new markets in order to increase car sales. Each instrument to which potential buyers are sensitive determines the effect of its use. Considering this effect, budgets can be set up for appropriate action.

CAFE regulations and the overview of the passenger car market within the European Union

Vehicles with internal combustion engines (ICE) currently represent the most prevalent form of road transport. Although level of emission per vehicle have drastically decreased, their emissions have significant impacts on the environment and health. The emergence of vehicles powered by more environmentally friendly systems has resulted in a change in perceptions, as they result in a reduction in pollution and other negative impacts of the transport system. It is for this reason that the goal has been set, to reduce the market for vehicles with only internal combustion and focus on encouraging the purchase of more sustainable options. The aim of this paper is to review the regulations in the field of passenger car markets in the European Union, and to establish historical trends, as well as to identify goals for future market development.