scholarly journals New Product Warranty: Empirical Evidence from Polish and Slovenian Furniture Industry

2017 ◽  
Vol 68 (1) ◽  
pp. 17-27
Author(s):  
Beata Fabisiak ◽  
Robert Kłos ◽  
Jasna Hrovatin
Keyword(s):  
Empirical Evidence ◽  
New Product ◽  
Furniture Industry ◽  
Product Warranty

The Use of Extrinsic Cues to Facilitate Product Adoption

1982 ◽  
Vol 19 (2) ◽  
pp. 229-239 ◽  
Author(s):  
William O. Bearden ◽  
Terence A. Shimp
Keyword(s):  
Risk Perceptions ◽  
Structural Equation ◽  
Field Experiments ◽  
New Product ◽  
Affective Responses ◽  
Product Concept ◽  
Consumer Panel ◽  
Extrinsic Cues ◽  
Product Warranty ◽  
Product Concepts

Two field experiments were conducted to explore the effects of varying levels of product warranty, manufacturer reputation, and price on consumers’ risk perceptions and affective responses to new product concepts. Data were collected from a consumer panel in a new product concept test format for a tire product and for a computerized exercise device. Results from structural equation analyses reveal the important role of warranties and other extrinsic cues in reducing consumers’ risk perceptions and enhancing their affective responses to innovative product concepts.

scholarly journals Impact of IT Ambidexterity on New Product Development Speed: Theory and Empirical Evidence

2019 ◽  
Vol 51 (3) ◽  
pp. 655-690 ◽  
Author(s):  
Tahir Abbas Syed ◽  
Constantin Blome ◽  
Thanos Papadopoulos
Keyword(s):  
Product Development ◽  
Empirical Evidence ◽  
New Product Development ◽  
New Product

New product warranty: A literature review

2002 ◽  
Vol 79 (3) ◽  
pp. 231-260 ◽  
Author(s):  
D.N.P Murthy ◽  
I Djamaludin
Keyword(s):  
Literature Review ◽  
New Product ◽  
Product Warranty
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