A Study On Impact Of White Goods Towards consumers Preference

The market’s level of competition has risen as a result of the advent of the overseas white goods industry. With rising earnings, dual-income families, changing lifestyles, credit availability, greater consumer knowledge, and the introduction of new models by Indian and multinational companies, India’s consumer durable sector is riding the crest of the country’s economic boom. As the Durable market is growing rapidly, an understanding of the consumer behavior regarding the characteristic of consumers in influencing their buying behavior is crucial. Consumer requirements of Air-condition, Washing machine and Refrigerator are at present not limited to its basic function but also on other values like – efficiency, ease of use and comfort. The consumer durables industry is marked by the growth of multinational corporations (MNCs), exchange offers, discounts, and fierce competition. MNCs have a 65 percent market share in the consumer durables industry. The expanding Indian middle class is a major focus for multinational corporations. They compete on the basis of a firm grasp on the local market, well-known brands, and a large distribution network, whereas Indian companies compete on the basis of a firm grasp on the local market, well-known brands, and a large distribution network. Consumer durables penetration, on the other hand, is still low in India. At this juncture, this study has been undertaken for to find out the impact and reality of white goods market in India.

Enabling Reuse in Extended Producer Responsibility Schemes for White Goods: Legal and Organisational Conditions for Connecting Resource Flows and Actors

Extended producer responsibility (EPR) schemes have proliferated across Europe and other parts of the world in recent years and have contributed to increasing material and energy recovery from waste streams. Currently, EPR schemes do not provide sufficient incentives for moving towards the higher levels of the waste hierarchy, e.g. by reducing the amounts of waste through incentivising the design of products with longer lifespans and by enhancing reuse activities through easier collection and repair of end-of-life products. Nevertheless, several municipalities and regional actors around Europe are increasingly promoting reuse activities through a variety of initiatives. Furthermore, even in the absence of legal drivers, many producer responsibility organisations (PROs), who execute their members’ responsibilities in EPR schemes, are considering promoting reuse and have initiated a number of pilot projects. A product group that has been identified as having high commercial potential for reuse is white goods, but the development of large-scale reuse of white goods seems unlikely unless a series of legal and organisational barriers are effectively addressed. Through an empirical investigation with relevant stakeholders, based on interviews, and the analysis of two case studies of PROs that developed criteria for allowing reusers to access their end-of-life white goods, this contribution presents insights on drivers and barriers for the repair and reuse of white goods in EPR schemes and discusses potential interventions that could facilitate the upscale of reuse activities. Concluding, although the reuse potential for white goods is high, the analysis highlights the currently insufficient policy landscape for incentivising reuse and the need for additional interventions to make reuse feasible as a mainstream enterprise.

Mondragon

Mondragon is a federation of industrial cooperative associations with over 260 companies subsidiaries in thirty-five countries, founded in 1959 in Spain’s Basque Region. Today it employs seventy-five thousand workers producing revenues of approximately $14 billion. Membership of the cooperative gives employees equal rights to vote and ownership; management boards consist of employees from all levels of the organization; the highest managers earn no more than six times the salary of the lowest paid workers; no more than 20 per cent of workers can be temporary contractors; and the general assembly of worker-owners decides how to distribute 70 per cent of profits after tax. An illustration of the effect of the structure came with the collapse of the white-goods manufacturer and one of Mondragon’s largest cooperatives, Fagor. With 1,800 jobs at risk, Mondragon invested in cross-training employees to take on different roles at other cooperatives, transferred capital from stable to vulnerable cooperatives and placed 1,500 people in other cooperatives in the group.

DFA concepts in a concurrent engineering environment: A white goods case

Due to the current and highly competitive industrial scenario, the technology-oriented organizations have been making routine adjustments to the conventional IPDP, in order to seek more profitable business models. Identifying the product functions, as well as its importance - perceived by the consumer - and being able to associate this information with manufacturability and assembly aspects, is fundamental to achieve more competitive, low-cost and higher quality products. This article objective is to evaluate this method concept, applying it in an industrial project. In order to assess the method within the complete integrated product development process (IPDP), the activities related to the conceptual and preliminary phases of the project delineated this article limits. This study selected a subgroup of the white goods industry, where first the traditional models of VE were applied in the conceptual design phase. Subsequently, the classic DFA models were applied in the preliminary design phase. Thus, it was possible to apply the proposed iterative method, where the alternatives generated with the DFA were cyclically re-evaluated, function by function, in the previous stage of value analysis. With this, this study came to the method assessment, its gains and limitations. Then, the original design was compared with the solution after the proposal application, without the method used. Finally, this study verified the influence of the method on the balance between the value and the cost of each function, in addition to the direct comparison of the solution final cost with the version without the method application. Among the results, this article presents a report showing the method viability, its particularities, impacts, and limitations.

The Impact of Social Media Marketing on Consumer based brand Equity for White Goods brands in India

Purpose-Social Media has become an integral part of today's life. The business world has seen numerous opportunities in its application, and it has added new dimensions to the marketing function. This paper studies the impact of social media marketing (SMM) functionalities on the brand equity elements for the white goods brands in India. Design/Methodology/ Approach-The study approaches social media functionalities and brand equity as developed by the ISMBE model (Babac,2011) and explores the impact of social media marketing (SMM) variables on the brand equity of the white goods brands in India. The researcher has drawn from past studies on social media marketing and study of brand equity to develop a standardized questionnaire which was administered on a random sample of 150 respondents using Google forms. Various tests of reliability and validity were applied to test the variables, data was analyzed using linear and multiple regression, and finally regressions equations were established to understand the impact of dependent and independent variables. Findings-The study is effective in determining that social media marketing is helpful in building brand equity. The study stresses that white goods brands should consider social media marketing to access consumers in a cost-effective way to build and strengthen brand equity. The findings of the research corroborate with the framework suggested in the ISMBE model. Originality / Value-There is very little research done in the areas of social media marketing and its impact on consumer-based brand equity. While past research has dealt with some categories of brands like mobiles, fashion, malls etc. but there is no study on impact of social media variables on the brand equity of white goods brands in India therefore to that extent it contributes to a fresh understanding on this category in India.