A counterweight to fast‐food advertising

2004 ◽  
Vol 180 (11) ◽  
pp. 590-590
Author(s):  
Ann T Gregory
Keyword(s):  
Fast Food ◽  
Food Advertising

Governing childhood obesity: Framing regulation of fast food advertising in the Australian print media

2009 ◽  
Vol 69 (9) ◽  
pp. 1402-1408 ◽  
Author(s):  
Julie Henderson ◽  
John Coveney ◽  
Paul Ward ◽  
Anne Taylor
Keyword(s):  
Childhood Obesity ◽  
Fast Food ◽  
Print Media ◽  
Food Advertising

Governing childhood obesity: Framing regulation of fast food advertising in the Australian print media

2009 ◽  
Vol 69 (9) ◽  
pp. 1402-1408
Author(s):  
Julie Henderson ◽  
John Coveney ◽  
Paul Ward ◽  
Anne Taylor
Keyword(s):  
Childhood Obesity ◽  
Fast Food ◽  
Print Media ◽  
Food Advertising

scholarly journals The Beef Between Men and Animals

2020 ◽  
pp. 128-148
Author(s):  
Sarah Agnes Thonsgaard Klainberger
Keyword(s):  
Gender Inequality ◽  
Fast Food ◽  
Food Advertising ◽  
And Gender

Fast-food companies often rely on images objectifying women in their advertising as a way to sell their products. Following Carol J. Adams’ work on absent referents, this article argues that they rely on ideas and images objectifying animals as well. However, the use of these ideas and images is problematic because the normalization of the objectification of non-human animals and women in fast-food advertising can have consequences for both as it perpetuates animal exploitation and gender inequality. This article analyzes three examples of fast-food advertising from Arby’s, Carl’s Jr., and Burger King which arguably contribute to the normalization of the objectification of animals and women through their perpetuation of the problematic notion that eating animals is both natural and masculine. The analysis illustrates links between women and non-human animals in advertising and supports the linked oppression theory.

scholarly journals Identifying ‘unhealthy’ food advertising on television: a case study applying the UK Nutrient Profile model

2009 ◽  
Vol 12 (5) ◽  
pp. 614-623 ◽  
Author(s):  
Gabrielle Jenkin ◽  
Nick Wilson ◽  
Nicole Hermanson
Keyword(s):  
Fast Food ◽  
Food Advertising ◽  
Unhealthy Food ◽  
Food Groups ◽  
Food Labels ◽  
Nutrient Profile ◽  
Food Advertisements ◽  
Advertising To Children ◽  
The Uk

AbstractObjectivesTo evaluate the feasibility of the UK Nutrient Profile (NP) model for identifying ‘unhealthy’ food advertisements using a case study of New Zealand television advertisements.DesignFour weeks of weekday television from 15.30 hours to 18.30 hours was videotaped from a state-owned (free-to-air) television channel popular with children. Food advertisements were identified and their nutritional information collected in accordance with the requirements of the NP model. Nutrient information was obtained from a variety of sources including food labels, company websites and a national nutritional database.ResultsFrom the 60 h sample of weekday afternoon television, there were 1893 advertisements, of which 483 were for food products or retailers. After applying the NP model, 66 % of these were classified as advertising high-fat, high-salt and high-sugar (HFSS) foods; 28 % were classified as advertising non-HFSS foods; and the remaining 2 % were unclassifiable. More than half (53 %) of the HFSS food advertisements were for ‘mixed meal’ items promoted by major fast-food franchises. The advertising of non-HFSS food was sparse, covering a narrow range of food groups, with no advertisements for fresh fruit or vegetables.ConclusionsDespite the NP model having some design limitations in classifying real-world televised food advertisements, it was easily applied to this sample and could clearly identify HFSS products. Policy makers who do not wish to completely restrict food advertising to children outright should consider using this NP model for regulating food advertising.

scholarly journals Building the case for independent monitoring of food advertising on Australian television

2012 ◽  
Vol 16 (12) ◽  
pp. 2249-2254 ◽  
Author(s):  
Lesley King ◽  
Lana Hebden ◽  
Anne Grunseit ◽  
Bridget Kelly ◽  
Kathy Chapman
Keyword(s):  
Fast Food ◽  
Food Advertising ◽  
Commercial Television ◽  
Food Advertisements ◽  
Regulatory Approach ◽  
Change In The Mean ◽  
The Mean ◽  
Food And Drink ◽  
Advertising To Children ◽  
Comparable Sample

AbstractObjectiveTo provide an independent monitoring report examining the ongoing impact of Australian self-regulatory pledges on food and drink advertising to children on commercial television.DesignAnalysis of food advertisements across comparable sample time periods in April/May 2006, 2007, 2009, 2010 and 2011. The main outcome measure comprised change in the mean rate of non-core food advertisements from 2006 to 2011.SettingSydney free-to-air television channels.SubjectsTelevised food advertisements.ResultsIn 2011 the rate of non-core food advertisements was not significantly different from that in 2006 or 2010 (3·2/hv. 4·1/h and 3·1/h), although there were variations across the intervening years. The rate of fast-food advertising in 2010 was significantly higher than in 2006 (1·8/hv. 1·1/h,P< 0·001), but the same as that in 2011 (1·5/h).ConclusionsThe frequency of non-core food advertising on Sydney television has remained essentially unchanged between 2006 and 2011, despite the implementation of two industry self-regulatory pledges. The current study illustrates the value of independent monitoring as a basic requirement of any responsive regulatory approach.

scholarly journals Neural response to fast food commercials in adolescents predicts intake

2020 ◽  
Vol 111 (3) ◽  
pp. 493-502 ◽  
Author(s):  
Ashley N Gearhardt ◽  
Sonja Yokum ◽  
Jennifer L Harris ◽  
Leonard H Epstein ◽  
Julie C Lumeng
Keyword(s):  
Nucleus Accumbens ◽  
Food Intake ◽  
Fast Food ◽  
Normal Weight ◽  
Food Advertising ◽  
Neural Activation ◽  
Cross Sectional ◽  
Total Food Intake ◽  
Total Food ◽  
The Impact

ABSTRACT Background Food advertising is a major contributor to obesity, and fast food (FF) restaurants are top advertisers. Research on the impact of food advertising in adolescents is lacking and no prior research has investigated neural predictors of food intake in adolescents. Neural systems implicated in reward could be key to understanding how food advertising drives food intake. Objectives To investigate how neural responses to both unhealthy and healthier FF commercials predict food intake in adolescents. Methods A cross-sectional sample of 171 adolescents (aged 13–16 y) who ranged from normal weight to obese completed an fMRI paradigm where they viewed unhealthy and healthier FF and nonfood commercials. Adolescents then consumed a meal in a simulated FF restaurant where foods of varying nutritional profiles (unhealthy compared with healthier) were available. Results Greater neural activation in reward-related regions (nucleus accumbens, r = 0.29; caudate nucleus, r = 0.27) to unhealthy FF commercials predicted greater total food intake. Greater responses to healthier FF relative to nonfood commercials in regions associated with reward (i.e., nucleus accumbens, r = 0.24), memory (i.e., hippocampus, r = 0.32), and sensorimotor processes (i.e., anterior cerebellum, r = 0.33) predicted greater total food and unhealthier food intake, but not healthier food intake. Lower activation in neural regions associated with visual attention and salience (e.g., precuneus, r = −0.35) to unhealthy relative to healthier FF commercials predicted healthier food intake. Conclusions These findings suggest that FF commercials contribute to overeating in adolescents through reward mechanisms. The addition of healthier commercials from FF restaurants is unlikely to encourage healthier food intake, but interventions that reduce the ability of unhealthy FF commercials to capture attention could be beneficial. However, an overall reduction in the amount of FF commercials exposure for adolescents is likely to be the most effective approach.

scholarly journals Exposure to Food and Beverage Advertising on Television among Canadian Adolescents, 2011 to 2016

Nutrients ◽  
2020 ◽  
Vol 12 (2) ◽  
pp. 428 ◽  
Author(s):  
Christine D Czoli ◽  
Elise Pauzé ◽  
Monique Potvin Kent
Keyword(s):  
Fast Food ◽  
Food Advertising ◽  
Food Marketing ◽  
Media Consumption ◽  
Sugary Drinks ◽  
Food Advertisements ◽  
Food And Beverage ◽  
Media Research ◽  
Adolescent Exposure ◽  
Do So

Adolescents represent a key audience for food advertisers, however there is little evidence of adolescent exposure to food marketing in Canada. This study examined trends in Canadian adolescents’ exposure to food advertising on television. To do so, data on 19 food categories were licensed from Nielsen Media Research for May 2011, 2013, and 2016 for the broadcasting market of Toronto, Canada. The average number of advertisements viewed by adolescents aged 12–17 years on 31 television stations during the month of May each year was estimated using television ratings data. Findings revealed that between May 2011 and May 2016, the total number of food advertisements aired on all television stations increased by 4%, while adolescents’ average exposure to food advertising decreased by 31%, going from 221 ads in May 2011 to 154 in May 2016. In May 2016, the advertising of fast food and sugary drinks dominated, relative to other categories, accounting for 42% and 11% of all exposures, respectively. The findings demonstrate a declining trend in exposure to television food advertising among Canadian adolescents, which may be due to shifts in media consumption. These data may serve as a benchmark for monitoring and evaluating future food marketing policies in Canada.

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