The extent of alcohol advertising in Australia: an audit of bus stop advertisements

2013 ◽  
Vol 198 (9) ◽  
pp. 478-479 ◽  
Author(s):  
Hannah L Pierce ◽  
Julia M Stafford ◽  
Mike Daube
Keyword(s):  
Author(s):  
Hu Zhao ◽  
Shumin Feng ◽  
Yusheng Ci

Sudden passenger demand at a bus stop can lead to numerous passengers gathering at the stop, which can affect bus system operation. Bus system operators often deal with this problem by adopting peer-to-peer service, where empty buses are added to the fleet and dispatched directly to the stop where passengers are gathered (PG-stop). However, with this strategy, passengers at the PG-stop have a long waiting time to board a bus. Thus, this paper proposes a novel mathematical programming model to reduce the passenger waiting time at a bus stop. A more complete stop-skipping model that including four cases for passengers’ waiting time at bus stops is proposed in this study. The stop-skipping decision and fleet size are modeled as a dynamic program to obtain the optimal strategy that minimizes the passenger waiting time, and the optimization model is solved with an improved ant colony algorithm. The proposed strategy was implemented on a bus line in Harbin, China. The results show that, during the evacuation, using the stop-skipping strategy not only reduced the total waiting time for passengers but also decreased the proportion of passengers with a long waiting time (>6 min) at the stops. Compared with the habitual and peer-to-peer service strategies, the total waiting time for passengers is reduced by 31% and 23%, respectively. Additionally, the proportion of passengers with longer waiting time dropped to 43.19% by adopting the stop-skipping strategy, compared with 72.68% with the habitual strategy and 47.5% with the peer-to-peer service strategy.


1982 ◽  
Vol 3 (2) ◽  
pp. 183-194 ◽  
Author(s):  
Nicholas Dorn ◽  
Nigel South

A review of the available empirical material bearing upon the question of alcohol advertising having ‘effects’ on the general level of consumption suggests that this question is insufficiently precise as a basis for research. Studies suggesting some relationship between advertising for particular brands or products and shifts in brand or product use are potentially more interesting, if considered from a point of view that recognises that such shifts may involve shifts in milieux, comparisons, styles and meanings associated with consumption. Future research should be attentive to such qualitative changes in drinking practices attendant upon advertising or preventive campaigns (as well as to quantitative changes). The authors suggest that such quantitative and qualitative changes in drinking practices of individuals and social groups need to be considered within the context of more general, ideological and economic, consequences of alcohol advertising. These consequences-including reinforcement of images about ‘social drinking,’ and shifting of consumers onto more profitable products-consolidate the profitability of the alcohol industry (a consideration more important to the industry than levels of consumption per se). A framework broader than that of ‘effects’ on individuals' levels of consumption is required if health educators are to learn anything from advertising.


Author(s):  
Lele Zhang ◽  
Jiangyan Huang ◽  
Zhiyuan Liu ◽  
Hai L. Vu

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