scholarly journals The Practicality and Application of Aaker’s Customer Based Brand Equity Model in the Nigerian Banking Sector

2012 ◽  
Vol 2 (4) ◽  
pp. 149-152 ◽  
Author(s):  
Talatu Raiya Umar ◽  
Prof Nik Kamariah Nik Mat ◽  
Fatima Alfa Tahir ◽  
Jamal Mohammed Alekam
Keyword(s):  
Brand Equity ◽  
Banking Sector ◽  
Equity Model ◽  
Nigerian Banking

THE SUSTAINABLE BRAND EQUITY MODEL. A RETAIL STUDY MEASURING SUSTAINABLE BRAND EQUITY

2018 ◽  
Vol 2018 ◽  
pp. 1239-1243
Author(s):  
Tony Apéria ◽  
◽  
Christian Persson
Keyword(s):  
Brand Equity ◽  
Equity Model

scholarly journals IMPACT OF TRAINING AND DEVELOPMENT PRACTICES ON EMPLOYEES JOB SATISFACTION AT PAKISTAN INTERNATIONAL AIRLINE

2015 ◽  
Vol 11 (1) ◽  
Author(s):  
Rafique A Khan
Keyword(s):  
Data Analysis ◽  
Brand Equity ◽  
Quantitative Data ◽  
Service Sector ◽  
Qualitative Data ◽  
Banking Sector ◽  
Customer Retention ◽  
Foreign Banks ◽  
Survey Method ◽  
Convenience Sample

Purpose- This paper has drawn the attention to study the customer based brand equity in service sector especially in banking sector of Pakistan. The rationale of this study is to explore any relationship between different dimensions of CBBE and customer retention. Methodology/Sampling- This study has been conducted in Lahore. Convenience sample of 300 respondents has been used for data collection. The results have been established by using quantitative and qualitative techniques. Survey method was adopted to collect quantitative data through questionnaires and interviews have been conducted to collect the qualitative data through audio recorded interviews. SPSS has been utilized for quantitative data analysis and NVivo 10 has been used for qualitative data analysis. Findings- The study found that perceived quality and organizational association have significant positive relationship with customer retention. Further this study has determined the difference in CBBE among foreign, private and government banks and found the CBBE is highest in foreign banks. Practical Implications- The findings of the study is beneficial for the Government, Private and Foreign Banks to retain their customers through consumer based brand equity.

scholarly journals Accounting Information Systems Effectiveness: Evidence from the Nigerian Banking Sector

10.28945/3891 ◽  
2017 ◽  
Vol 12 ◽  
pp. 309-335 ◽  
Author(s):  
Shamsudeen Ladan Shagari ◽  
Akilah Abdullah ◽  
Rafeah Mat Saat
Keyword(s):  
Information Systems ◽  
Information Quality ◽  
Banking Sector ◽  
Accounting Information ◽  
Quality Measures ◽  
System Quality ◽  
Accounting Information Systems ◽  
Information Systems Effectiveness ◽  
Systems Effectiveness ◽  
Nigerian Banking

Aim/Purpose: The purpose of this study is to investigate the interrelationship among the quality measures of information system success, including system quality, information, quality, and service quality, that eventually influence accounting information systems effectiveness. Background: It is generally believed that investment in an information system offers opportunities to organizations for business process efficiency and effectiveness. Despite huge investments in accounting information systems, banks in Nigeria have not realized the full potential benefits of using these systems because of persistent failures. Few studies have been conducted to address the problem. Methodology: A survey research design was used to collect data, and a total of 287 questionnaires were retrieved from respondents in the Nigerian banking sector. Contribution: This study contributes to the understanding of the most important antecedent factors of the quality measures, the interrelationship among the quality measures, and the influence of these measures on the accounting information systems effectiveness. Findings: The result of the study revealed that security, ease of use, and efficiency are key features of system quality, while the information quality dimension includes accuracy, timeliness, and completeness. The result of the study further revealed that information quality and system quality have significant influences on accounting information systems effectiveness. Recommendations for Practitioners: This study provides practitioners with important measures for evaluation of AIS effectiveness in the context of Nigerian banks. Recommendation for Researchers: Future researchers may build on the findings of current study to conduct fur-ther research in the area of AIS effectiveness in different contexts. Future Research: This study examines only three quality measures of Delone and Mclean model and antecedents of information and system quality measures, neglecting contingency factor. Therefore, future study should include other factors to the AIS effectiveness model to help in developing more specific theory in AIS domain.

scholarly journals Developing technologically induced environments: the case of the Nigerian banking sector

2018 ◽  
Vol 23 (1) ◽  
pp. 50-61 ◽  
Author(s):  
Wilson Ozuem ◽  
Kerry E. Howell ◽  
Geoff Lancaster
Keyword(s):  
Banking Sector ◽  
Nigerian Banking
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