Income Diversification and Its Impact on Competitiveness, Profitability and Risk of a Commercial Bank – A Case Study of Union Bank of India

2017 ◽  
Vol 34 (2) ◽  
pp. 229
Author(s):  
Pushpendra Misra ◽  
Priyanka Awasthi
Keyword(s):  
Commercial Bank ◽  
Income Diversification

scholarly journals IMPACT OF MARKETING STRATEGIES ON CUSTOMER RETENSION IN COMMERCIAL BANK: A CASE STUDY OF HBL SUKKUR

2017 ◽  
Vol 12 (1) ◽  
pp. 3081-3112
Author(s):  
Dr Mohammad Salih Memon ◽  
Dr.Nadeem Ahmed Bhatti ◽  
Aisha Bashir Shah ◽  
Maria Shaikh ◽  
Dr.Faiz Muhammad Shaikh
Keyword(s):  
Relationship Marketing ◽  
Commercial Bank ◽  
Cross Section ◽  
Customer Retention ◽  
Marketing Strategies ◽  
Survey Method ◽  
Chi Square ◽  
Buying In

The current research investigates relationship marketing enhance customer retention and cross buying in Commercial bank. Data were collected from cross section survey method. Data were analyzed by using SPSS-21 version. It was revealed that relationship marketing enhance the customers retention and satisfaction. The Chi-Square might have been used to judge those variety for watched variables to demonstrating the idle variables. Numerous regressions were utilized on provide for those Decision for the stated hypotheses. From the study, a fulfilled client won't constantly enter under a long haul relationship with the firm. However, those conferred client with level of trust enters under An long haul association for those firm. The outcomes recommend that, An long haul customer-organization association is essential in making longer-term client maintenance.

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