scholarly journals A Declarative Memory Model of Evaluative Conditioning

2018 ◽  
Vol 13 (3) ◽  
Author(s):  
Anne Gast
Keyword(s):  
Conditioned Stimulus ◽  
Empirical Evidence ◽  
Attitude Change ◽  
Memory Trace ◽  
Declarative Memory ◽  
Evaluative Conditioning ◽  
Memory Model ◽  
Memory Research ◽  
The Us ◽  
Valence Change

I propose a Declarative Memory Model (DMM) of evaluative conditioning (EC). EC effects are changes in the valence of a conditioned stimulus (CS) due to previous pairings with a positive or negative unconditioned stimulus (US; e.g., De Houwer, 2007, https://doi.org/10.1017/S1138741600006491). According to the DMM, EC effects are found if (1) a memory trace is formed in the learning phase that links the CS to evaluative information from the US, if (2) this trace survives the retention interval, if (3) the trace or part of it is consciously retrieved when the CS is being evaluated, and if (4) the retrieved trace is used in the CS evaluation. For each of these stages, I make separate predictions about EC effects, many of which are based on empirical research on declarative memory. Where available, I report and discuss empirical evidence on EC that speaks to these hypotheses. The available empirical evidence is largely in line with the predictions of the DMM. Several predictions, however, have yet to be tested and some findings are ambiguous. While the DMM specifies conditions under which CS-US pairings should lead to a valence change, it does not deny the possibility that other processes might lead to a change in attitude as well. Advantages of the DMM are its foundation on declarative memory research, its applicability for attitude change effects in general, and its suitability for predictions of EC effects in the real world.

scholarly journals No Evaluative Conditioning Effects with Briefly Presented Stimuli

2018 ◽  
Author(s):  
Tobias Heycke ◽  
Christoph Stahl
Keyword(s):  
Conditioned Stimulus ◽  
Unconditioned Stimulus ◽  
Visual Stimuli ◽  
Neutral Stimulus ◽  
Evaluative Conditioning ◽  
Visual Modality ◽  
Contingency Awareness ◽  
The Us

Evaluative Conditioning (EC) changes the preference towards a formerly neutral stimulus (Conditioned Stimulus; CS), by pairing it with a valent stimulus (Unconditioned Stimulus; US), in the direction of the valence of the US. When the CS is presented subliminally (i.e., too briefly to be consciously perceived), contingency awareness between CS and US can be ruled out. Hence, EC effects with subliminal CSs would support theories claiming that contingency awareness is not necessary for EC effects to occur. Recent studies reported the absence of EC with briefly presented CSs when both CS and US were presented in the visual modality, even though the CSs were identified at above-chance levels. Challenging this finding, Heycke and colleagues (2017) found some evidence for an EC effect with briefly presented visual stimuli in a cross-modal paradigm with auditory USs, but that study did not assess CS visibility. The present study attempted to replicate this EC effect with different stimuli and a CS visibility check. Overall EC for briefly presented stimuli was absent, and results from the visibility check show that an EC effect with briefly presented CSs was only found, when the CSs were identified at above-chance levels.

Exploring the Contextual Renewal of Conditioned Attitudes After Counterconditioning

2020 ◽  
Vol 38 (4) ◽  
pp. 287-323
Author(s):  
Bertram Gawronski ◽  
Skylar M. Brannon ◽  
Katarina Blask ◽  
Eva Walther
Keyword(s):  
Conditioned Stimulus ◽  
Boundary Conditions ◽  
Unconditioned Stimulus ◽  
Attitude Change ◽  
Evaluative Conditioning ◽  
Verbal Information

Research on contextualized attitude change suggests that, even when coun-terattitudinal information effectively influences evaluations in the context in which this information was learned, previously formed attitudes sometimes continue to determine evaluations in any other context (contextual renewal). Expanding on evidence for contextual renewal in attitude change based on verbal information, five experiments tested the emergence of contextual renewal in evaluative conditioning, involving pairings of a conditioned stimulus with a valenced unconditioned stimulus. Counter to the notion of contextual renewal, counterconditioning changed initially conditioned attitudes to the same extent irrespective of the context. Verbal information presented with the same procedural parameters produced contextual renewal effects only when evaluations were not measured between the formation of initial attitudes and the learning of counterattitudinal information. The results suggest two previously unidentified boundary conditions of contextualized attitude change that need to be reconciled with extant theories of evaluative learning.

Propositional Versus Dual-Process Accounts of Evaluative Conditioning

2016 ◽  
Vol 43 (1) ◽  
pp. 17-32 ◽  
Author(s):  
Xiaoqing Hu ◽  
Bertram Gawronski ◽  
Robert Balas
Keyword(s):  
Conditioned Stimulus ◽  
Unconditioned Stimulus ◽  
Evaluative Conditioning ◽  
Dual Process ◽  
Relational Information ◽  
The Us

Evaluative conditioning (EC) is defined as the change in the evaluation of a conditioned stimulus (CS) due to its pairing with a valenced unconditioned stimulus (US). According to propositional accounts, EC effects should be qualified by the relation between the CS and the US. Dual-process accounts suggest that relational information should qualify EC effects on explicit evaluations, whereas implicit evaluations should reflect the frequency of CS–US co-occurrences. Experiments 1 and 2 showed that, when relational information was provided before the encoding of CS–US pairings, it moderated EC effects on explicit, but not implicit, evaluations. In Experiment 3, relational information moderated EC effects on both explicit and implicit evaluations when it was provided simultaneously with CS–US pairings. Frequency of CS–US pairings had no effect on implicit evaluations. Although the results can be reconciled with both propositional and dual-process accounts, they are more parsimoniously explained by propositional accounts.

Ring My Bell

2019 ◽  
pp. 303-315
Author(s):  
Patrik N. Juslin
Keyword(s):  
Conditioned Stimulus ◽  
Unconditioned Stimulus ◽  
Everyday Life ◽  
Special Form ◽  
Affective State ◽  
Evaluative Conditioning ◽  
The Us ◽  
Psychological Mechanism ◽  
Classic Conditioning

This chapter considers the psychological mechanism known as evaluative conditioning. Evaluative conditioning is defined as a process whereby an emotion is evoked by a piece of music just because this stimulus has been paired, repeatedly, with other positive or negative stimuli, which are not necessarily logically connected to the music in any way. It is a special form of classic conditioning that involves the pairing of an initially neutral conditioned stimulus (CS) with an affectively valenced, unconditioned stimulus (US). After the pairing, the CS acquires the ability to arouse the same affective state as the US in the perceiver. The remainder of the chapter discusses the characteristics of evaluative conditioning, the emotions that conditioning might arouse, and the role of conditioning in everyday life.

“Paint It Black”

2018 ◽  
Vol 39 (4) ◽  
pp. 196-203 ◽  
Author(s):  
Oulmann Zerhouni ◽  
Johan Lepage
Keyword(s):  
Emotion Regulation ◽  
Conditioned Stimulus ◽  
Evaluative Conditioning ◽  
Maladaptive Behaviors ◽  
Future Directions ◽  
Contingency Awareness ◽  
Difficulties In Emotion Regulation

Abstract. The present study is a first attempt to link self-reported difficulties in everyday emotion regulation (ER) with evaluative conditioning (EC). We conducted a within-subject study in which participants (n = 90) filled the Difficulties in Emotion Regulation Scale (DERS) and were exposed to neutral conditioned stimulus (CS) paired with mildly or highly arousing negative unconditioned stimuli (USs) and positive USs. Participants then filled a contingency awareness measure. Results showed (i) that CSs paired with highly arousing negative USs were more negatively evaluated, (ii) that the EC effect with highly and mildly arousing negative USs was stronger among participants with greater self-reported difficulties in everyday ER. Moreover, participants were more likely to be aware of the CS-US contingencies with highly (vs. mildly) arousing negative USs. Implications for the understanding of maladaptive behaviors and for future directions in EC research are discussed.

scholarly journals Does Eco-labeling of Services Matter? Evidence from Higher Education

2016 ◽  
Vol 16 (4) ◽  
Author(s):  
Daniel C. Hickman ◽  
Andrew G. Meyer
Keyword(s):  
Higher Education ◽  
Time Series ◽  
Empirical Evidence ◽  
University Presidents ◽  
Interrupted Time Series ◽  
Department Of Education ◽  
Considerable Heterogeneity ◽  
College And University ◽  
The Us ◽  
The Impact

Abstract: Eco-labeling of services has become increasingly common, yet little empirical evidence exists concerning its effectiveness. We address this gap in the literature by analyzing a highly visible eco-label, the American College and University Presidents’ Climate Commitment (ACUPCC), in the sector of higher education. We match information about the ACUPCC to the US Department of Education IPEDS database to examine the impact of signing on student applications, admissions, and enrollment. We mainly utilize a difference-in-difference approach to identify the effects of interest but confirm results with an interrupted time series model. We find that signing the ACUPCC increases applications and admitted students by 2.5–3.5 %. However, the evidence regarding enrollment is weaker with only some specifications finding increases of around 1–2 %. Overall, there is considerable heterogeneity across sectors and selectivity of the institutions. These results show that, at the minimum, voluntary and information-based approaches (VIBAs) for services can be effective in generating visibility and influencing less-costly consumer behavior.

Sign in / Sign up

Export Citation Format

Share Document