Impact of Brand Identity on Customer Loyalty and Word of Mouth Communications, Considering Mediating Role of Customer Satisfaction and Brand Commitment. (Case Study: Customers of Mellat Bank in Kermanshah).
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2013 ◽
Vol 9
(3)
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pp. 257-276
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2018 ◽
Vol 31
(4)
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pp. 494
2021 ◽
Vol 7
(1)
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pp. 143-154
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2018 ◽
Vol 5
(1)
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pp. 1
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2019 ◽
Vol 20
(1)
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pp. 129
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