Communication ethics and the receiver: Outline for an ethic of planned communication
2017 ◽
Vol 33
(63)
◽
pp. 17
The author wants to outline a spedial ethic for planned communication, that is, to delimit the field, the ethical problem, to establish a criterion for evaluation, and show how it works. This ethic focuses exclusively on the persuasive means used to make the sender's message come across. The question is whether these rhetorical means mislead the receiver. In order to answer this question the ethical norm "fairness", defined from the viewpoint of the receiver, is proposed. It is shown how "fairness" makes us able to identify misleading means and to evaluate them on a common ethic ground.
2003 ◽
Vol 118
(3)
◽
pp. 193-196
◽
1997 ◽
Vol 3
(1)
◽
pp. 170-179
2015 ◽
Keyword(s):
Keyword(s):
1907 ◽
Vol 17
(2)
◽
pp. 217-231
Keyword(s):