scholarly journals Etika Komunikasi Visual Influencer Pariwisata

2020 ◽  
Vol 4 (2) ◽  
pp. 127
Author(s):  
Zakaria Lantang Sukirno
Keyword(s):  
Social Media ◽  
Visual Communication ◽  
Evaluation Method ◽  
Ethical Problem ◽  
Tourist Destination ◽  
Communication Ethics ◽  
Descriptive Research ◽  
Tourism Promotion ◽  
Research Findings ◽  
Visual Attraction

In tourism promotion, tourist destination visual attraction becomes a weapon to attract attention for tourism influencers through their social media. But visual ethical problem appears when photograph has been edited or manipulated by them. Thus, “what does visual communication ethic from influencer in tourism promotion like?”. This research based on concepts of utilitarian ethics, visual communication ethics, and tourism visual communication. For its methodology, this research uses positivistic paradigm, descriptive research, and utilitarian ethical evaluation method. Research findings obtained the quantification of harmful consequences and good consequences for tourism influencers photograph manipulation, and two alternative acts for tourism influencers visual communication ethics.

scholarly journals CAPAIAN UNGGAHAN KONTEN AKUN INSTAGRAM GEMBIRA LOKA ZOO (GLZOO) YOGYAKARTA TERHADAP ONLINE ENGAGEMENT PADA MASA PANDEMI COVID-19

2020 ◽  
Vol 15 (1) ◽  
pp. 81
Author(s):  
Dwi Nur Laela Fithriya
Keyword(s):  
Social Media ◽  
Brand Awareness ◽  
Marketing Communication ◽  
Tourist Destination ◽  
Tourist Destinations ◽  
Descriptive Research ◽  
Online Engagement ◽  
Tourism Sector ◽  
Qualitative Descriptive

The tourism sector is one of the sectors that was hardest hit when the Covid-19 pandemic hit Indonesia. Tourist visits during the Covid-19 pandemic decreased dramatically. To overcome this situation, serious efforts are needed to keep tourist destinations in demand by visitors, including the case study of Gembira Loka Zoo (GLZoo) Yogyakarta. One of the efforts taken by GLZoo managers is through social media, such as Instagram, in order to maintain the brand awareness of GLZoo as a tourist destination. Tourist destinations that are closely related to social media, in which there is a term that has an important meaning and role, namely online engagement which is a psychological response from social media users (Instagram). Online engagement aims to see how much the uploads on Instagram social media have achieved. This paper uses a qualitative descriptive research method, namely finding a fact with the correct interpretation. Hopefully, with marketing communication using Instagram, it is so that brand awareness in the minds of consumers is maintained, the final goal is of course the top of mind stage. In addition, to get maximum engagements, the GLZoo Instagram account manager seems to have to pay attention to several factors: 1). type of content, 2) upload time, 3) caption, and 4) hashtags. So, when tourists have thoughts of wanting to travel in a category that suits GLZoo, the first thing that tourists remember is GLZoo spontaneously without any assistance or stimulus. Sektor pariwisata merupakan salah satu sektor yang paling terpukul saat pandemi Covid-19 melanda Indonesia. Kunjungan wisatawan saat masa pandemi Covid-19 menurun drastis. Melihat kondisi tersebut, dibutuhkan upaya untuk tetap menjaga agar destinasi wisata tetap diminati oleh para pengunjung, yang dalam tulisan ini penulis mengambil studi kasus Gembira Loka Zoo (GLZoo) Yogyakarta. Salah satu upaya yang ditempuh oleh pengelola GLZoo agar para pengunjung tetap mengingatnya adalah melalui media sosial yang dalam tulisan ini adalah Instagram. Hal ini supaya brand awareness GLZoo sebagai destinasi wisata tetap terjaga, tetap mengenali dan teringat  dibenak masyakarat. Destinasi wisata yang erat kaitannya dengan media sosial, di dalam nya terdapat satu istilah yang memiliki makna dan peran penting yaitu Online engagement yang merupakan respon psikologis dari pengguna media sosial (Instagram) yang dikelompokkan sebagai tindakan interaktif, antara  pengguna media sosial dengan akun destinasi wisata. Online engagement bertujuan untuk melihat seberapa besar capaian dari unggahan-unggahan di media sosial Instagram. Tulisan ini menggunakan metode penelitian deskriptif kualitatif, yaitu pencarian suatu fakta dengan interpretasi yang tepat. Diharapkan, dengan komunikasi pemasaran menggunakan Instagram adalah supaya brand awareness di benak konsumen tetap terjaga, tujuan akhir tentunya adalah pada tahapan top of mind. Selain itu, untuk mendapatkan engagements yang maksimal, pengelola akun Instagram GLZoo nampaknya harus memperhatikan beberapa faktor: 1). jenis konten, 2) waktu upload, 3) caption, dan 4) hashtags. Sehingga ketika wisatawan mempunyai pikiran ingin berwisata dengan kategori yang sesuai dengan GLZoo maka yang pertama kali diingat dibenak wisatawan adalah GLZoo secara spontan tanpa harus diberikan bantuan atau stimulus.

scholarly journals Facebook-based Tourism Promotion in Indonesia

2021 ◽  
Vol 4 (2) ◽  
pp. 602
Author(s):  
Amin Kiswantoro ◽  
Eufemia Sarina ◽  
Azril Azahari ◽  
Nur Rohman
Keyword(s):  
Social Media ◽  
Young People ◽  
Future Research ◽  
Tourist Destination ◽  
Open Problems ◽  
Tourism Promotion ◽  
Long Time ◽  
The Times ◽  
Research Recommendations

Promoting a tourist destination, Facebook is one of the best social media platfroms can be employed. Facebook has been known by everyone for a long time and hence even though there are many new features, people are still using Facebook. By posting on Facebook wall, most young people shared something including tourism promotion. They will post photos or videos with exciting words and greetings to other polite users. Indeed, previously tourism promotion was still minimal because many people were not familiar with social media. But along with the times, their mindset changed. They learn to use social media and at the same time make tourism is getting more intense in Indonesia. Here we will briefly discuss Facebook as a medium for promoting tourism in Indonesia. We present a review on the usage of Facebook as a platform for tourism promotion made by many scholars in Indonesia. We further present a discussion on what should tourism business player should do on their Facebook promotion page. Finally, we present open problems for future research recommendations.

scholarly journals MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PROMOSI UNTUK MENINGKATKAN MINAT BELI KONSUMEN

2017 ◽  
Vol 1 (01) ◽  
pp. 25-32
Author(s):  
Deru R Indika ◽  
Cindy Jovita
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Rapid Growth ◽  
Purchase Intention ◽  
Internet Access ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Consumer Purchase Intention ◽  
The Subject ◽  
Use Of Social Media

The speed of internet access and the rapid growth of the smartphone industrymakes it easier for people to get information. In the field of marketing, this affectshow the promotion is done. The use of social media which is actually meansfor social interaction between online individuals becomes commonly used bycompanies as a tool for promotion including in the tourism industry. One of thesocial media that is often used is Instagram, an application that allows users toshare photos and pictures along with short messages with other users. This studydiscussed how Instagram as a social media can affect consumer purchase intentiontoward a tourist destination. The subject of research is Floating Market located inLembang, Bandung, West Java. The results showed that information deliveredthrough Instagram was effective in increasing consumer purchase intention upto 50.2%

scholarly journals KEPUTUSAN PEMBELIAN KONSUMEN DITINJAU DARI BRAND IMAGE, LIFE STYLE DAN MEDIA SOSIAL PADA VESPA METIC DI SURAKARTA

2021 ◽  
Vol 5 (1) ◽  
pp. 96
Author(s):  
Enggar Arifina ◽  
Sudarwati Sudarwati ◽  
Ratna Damayanti
Keyword(s):  
Social Media ◽  
Life Style ◽  
Brand Image ◽  
Positive Impact ◽  
Purchasing Decisions ◽  
Descriptive Research ◽  
Quantitative Descriptive

The consumer's decision to buy a product starts from the awareness of fulfilling their needs, so in this study it is carried out because of the influence of the influence of brand image, lifestyle and social media on purchasing decisions at Vespa Metic in Surakarta, Vespa Metic users in Surakarta are the population in this study. Quantitative descriptive research, the sample obtained a number of 100 Vespa users, data obtained through questionnaires that have been distributed. Obtained from the analysis of the discussion, brand image, lifestyle and social media have a simultaneous and significant positive impact on purchasing decisions for Vespa Metic in Surakarta. Keywords: brand image, lifestyle and social media, purchasing decisions.

scholarly journals Faktor-Faktor Komunikasi Persuasif Dinas Pariwisata Dan Kebudayaan Provinsi DKI Jakarta Dalam Jakarta Museum On Social Media Competition

2019 ◽  
Vol 1 (1) ◽  
pp. 51-84
Author(s):  
Elvio Tamara ◽  
Dini Safitri
Keyword(s):  
Social Media ◽  
Source Credibility ◽  
Environmental Influences ◽  
Quantitative Approach ◽  
Persuasive Communication ◽  
Young Generation ◽  
Message Content ◽  
Four Dimensions ◽  
Descriptive Research

DKI Jakarta Tourism and Culture Office utilizes social media to invite millennial generations to love museums. This was done, because of the lack of interest of the young generation to visit Mueseum. In addition, the Office of Tourism and Culture (Disparbud) of DKI Jakarta Province makes the Jakarta Museum On Social Media Competition. The purpose of this study was to determine the Persuasive Communication Factors of DKI Jakarta Tourism and Culture Office in inviting millennial love museums through the Jakarta Museum On Social Media Competition. Research uses variable factors - persuasive communication, which has four dimensions, namely source credibility, environmental influences, messages, and continuity of understanding of a message. The approach in this study is a quantitative approach, with a type of descriptive research. The population and sample were 38 people, who were participants in the vlog category competition. The results of the study show that there are some things that are lacking in the factors of persuasive communication carried out by the Department of Tourism and Culture of DKI Jakarta Province. This can be seen in the lowest mean, namely the influence of the environment with time setting indicators and message content settings. Respondent Mayortias considered the DKI Jakarta Tourism and Culture Office to be less than optimal in utilizing the time in the Jakarta Museum On Social Media Competition, which resulted in a minimal number of participants.

scholarly journals Impact of Social Media Visuals on People’s Visual Communication during Social Movements in Bangladesh

2019 ◽  
pp. 9-18
Author(s):  
MD Saiful Alam Chowdhury ◽  
Monira Begum ◽  
Shaolin Shaon
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Social Networking ◽  
Social Networking Sites ◽  
Visual Communication ◽  
Online News ◽  
Substantial Role ◽  
The Past ◽  
Popular View ◽  
The Impact

The past decade has seen an armorial growth of the influence of social media on many aspects of people’s lives. Social networking sites, especially Facebook, play a substantial role in framing popular view through its contents. This article explores the impact of visuals, especially photos and videos, published in social media during social movements. Importantly that some visuals received attention in social media during agitations which later got featured or become news in print, electronic and online news portal media as well. Some of the visuals later proved to be edited or fabricated contents which created confusion among participants in this research and beyond. The confusion has contributed to the acceleration or shrinkage of the movement in question in many cases. The center of this article is to examine how social media visuals influence people’s visual communication during social movements. Additionally, it digs out the user’s activity on social media during movements.

scholarly journals Penggunaan Media Sosial Hubungannya dengan Pengetahuan Etika Komunikasi Islam dan Prestasi Belajar PAI

2019 ◽  
Vol 6 (1) ◽  
pp. 103-116
Author(s):  
Aprilia Nurhida ◽  
Arih Merdekasari
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Random Sampling ◽  
Media Use ◽  
Sampling Technique ◽  
Correlation Study ◽  
Knowledge Test ◽  
Social Media Use ◽  
Communication Ethics ◽  
Bivariate Correlation

The study is a correlation study. Sampling uses purposive random sampling technique with the criteria of students aged 16-19 years. The number of sampel are 51 students in class X and XI SMA Muhammadiyah 1 Ngawi. Data collection instruments are; social media use scale, islamic communication ethics knowledge test and Raport of PAI. Data analysis through Bivariate Correlation shows that there is no correlation between social media use with the Islamic communication ethics knowledge and academic achievement in PAI. More deeply there are findings of correlation between Islamic communication ethics knowledge and aspects of social media use in social interaction and relaxation

scholarly journals The Stopit! programme to reduce bullying and undermining behaviour in hospitals

2018 ◽  
Vol 32 (3) ◽  
pp. 428-443 ◽  
Author(s):  
Graham Benmore ◽  
Steven Henderson ◽  
Joanna Mountfield ◽  
Brian Wink
Keyword(s):  
Evaluation Method ◽  
Realist Evaluation ◽  
Evaluation Framework ◽  
Content Type ◽  
Training Interventions ◽  
Research Findings ◽  
Past Experiences ◽  
The Impact ◽  
Q Sort ◽  
Practical Implications

Purpose The impact of bullying and undermining behaviours on the National Health Service on costs, patient safety and retention of staff was well understood even before the Illing report, published in 2013, that reviewed the efficacy of training interventions designed to reduce bullying and harassment in the outputs. The purpose of this paper is to provide an example of a good programme well evaluated. Design/methodology/approach The methodology follows a broad realist approach, by specifying the underlying programme assumptions and intention of the designers. Three months after the event, Q-sort methodology was employed to group participants into one of three contexts – mechanism – output groups. Interviews were then undertaken with members of two of these groups, to evaluate how the programme had influenced each. Findings Q-sort identified a typology of three beneficiaries from the Stopit! workshops, characterised as professionals, colleagues and victims. Each group had acted upon different parts of the programme, depending chiefly upon their current and past experiences of bullying in hospitals. Research limitations/implications The paper demonstrates the effectiveness of using Q-sort method to identify relevant CMOs in a realist evaluation framework. Practical implications The paper considers the effectiveness of the programme to reduce bullying, rather than teach victims to cope, and how it may be strengthened based upon the research findings and Illing recommendations. Social implications Workplace bullying is invariably implicated in scandals concerning poor hospital practice, poor patient outcomes and staff illness. All too frequently, the sector responds by offering training in resilience, which though helpful, places the onus on the victim to cope rather than the employer to reduce or eliminate the practice. This paper documents and evaluates an attempt to change workplace practices to directly address bullying and undermining. Originality/value The paper describes a new programme broadly consistent with Illing report endorsements. Second, it illustrates a novel evaluation method that highlights rigorously the contexts, mechanisms and outcomes at the pilot stage of an intervention identifies contexts and mechanisms via factor analysis using Q-sort methodology.

Impact of Social Media Marketing in Selecting Sri Lanka as a Tourist Destination

2020 ◽  
Author(s):  
A. B. S. P Sarathchandra ◽  
C.B. Wijesundara ◽  
M.C.B. Guruge
Keyword(s):  
Social Media ◽  
Sri Lanka ◽  
Social Media Marketing ◽  
Tourist Destination
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