‘Public Service’ in a Globalised Digital Landscape
This chapter calls for the need to begin the debate on the requirements of national public service media in the new discursive scopes of public ‘civic’ communication. In other words, it is necessary to begin to assess public service as no longer being only in the normative national parameter of territorial ‘boundedness’, but as a much needed civic space within today's sphere of globalised public communication. The BBC's public remit is still embedded in a bounded conception of the nation. For example, one aim of the BBC's remit is to sustain citizenship and civil society. However, given today's networked structures of communication, citizenship is also perceived as global citizenship, and relates not only to national responsibilities but rather to new responsibilities in a global civil society.