Around the world, some 40 million people claim Scottish ancestry. Every year thousands of members of the Scottish diaspora travel to their imagined homeland. They come to Scotland to experience the culture of their ancestors and to walk in the places where their forebears walked. They come to Scotland because, like many diasporic populations around the globe, they imagine that their home is somewhere other than in the place they reside, and they travel in order to connect with their roots. Scotland is, of course, not the only country with a strong tradition of roots tourism. Cultural heritage trips, in which participants seek out an embodied experience of culture and connection, are part of a growing global fascination with heritage and genealogy. Nations with significant migration histories, including Israel and China, have, like Scotland, recognised the power inherent in their global communities and actively promote heritage tourism programmes.