scholarly journals Analysis of Factors Influencing Impulse Buying Behavior towards e-Tailing Sites

2021 ◽  
Vol 17 (2) ◽  
pp. 97-126
Author(s):  
Md Wasiul Karim ◽  
Mohammad Abdul Matin Chowdhury ◽  
Md Abdullah Al Masud ◽  
Md. Arifuzzaman
Keyword(s):  
Impulse Buying ◽  
Buying Behavior ◽  
Factors Influencing

scholarly journals Determinant Factors Influencing Impulse Buying Behavior of Turkish Customers in Supermarket Setting

2018 ◽  
Vol 7 (1) ◽  
pp. 1-10 ◽  
Author(s):  
Aysen Akyuz
Keyword(s):  
Regression Analysis ◽  
Credit Card ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Common Phenomenon ◽  
Affecting Factors ◽  
Buying Behavior ◽  
Independent Variables ◽  
Factors Influencing ◽  
Credit Card Usage

Impulse buying is a common phenomenon of consumption today and its getting great attention from consumer researchers as well as marketers. It is important for companies to have a good understanding of factors triggering impulse buying. The main aim of this study is to identify the determinants influencing Turkish consumers’ impulse buying behavior in supermarkets. 593 surveys were taken into analysis which were collected between the dates 5-10 December, 2017. Regression analysis, t-test and ANOVA test were conducted to test the hypotheses. While some independent variables such as sales promotion and credit card usage found to be the affecting factors of impulse buying; variables such as income level is found to have no relation with impulse purchasing.

An empirical study on factors influencing consumer impulsive purchase behavior: a case of Ho Chi Minh city in the 4.0 era

2020 ◽  
Author(s):  
Thi Quynh Nga Nguyen ◽  
Bao Quynh Nhu Giang
Keyword(s):  
Industrial Revolution ◽  
Purchase Behavior ◽  
Ho Chi Minh City ◽  
Impulse Buying ◽  
Impulsive Behavior ◽  
Buying Behavior ◽  
Fourth Industrial Revolution ◽  
Factors Analysis ◽  
Factors Influencing ◽  
Buying Behaviors

The fourth industrial revolution (the 4.0 era) has provided companies with more opportunities to attract potential clients across technology-based platforms, thus, bringing new factors that offer a tremendous incentive to buy impulsively, namely Contextual Targeting. Nevertheless, far too little attention has lately been paid to impulse buying behavior in Vietnam. This study offers a comprehensive view on how impulsive behavior is produced, analyzes factors having considerable significance to the impulsiveness, and proposes tactics businesses may use to maximize their sales. The data for this study were selected randomly from the population of Ho Chi Minh city via a survey in the second half of February 2020. From Exploratory Factors Analysis and Multiple Regression Analysis, results reveal that contextual targeting of advertising, packaging, and moods are strongly linked to impulse buying behaviors of Vietnamese consumers, especially in Ho Chi Minh city in the 4.0 era. The study proposes appropriate tactics for businesses to employ as a cheat-sheet, which helps manipulate customer mannerism to maximize profits.

A Study on Apparels’ Impulse Buying Behavior of Engineering Students in Indore City

2012 ◽  
Vol 3 (4) ◽  
pp. 146-148
Author(s):  
Dr. Vishal Soni ◽  
◽  
Dr. Harish B Bapat ◽  
Dr. Vinayak Khare
Keyword(s):  
Engineering Students ◽  
Impulse Buying ◽  
Buying Behavior

Visual Merchandising and Customers’ Impulse Buying Behavior: A Case of a Fashion Specialty Store

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Hadijah Iberahim ◽  
Nur Amira Zureena Zulkurnain ◽  
Raja Najwa Syamim Raja Ainal Shah ◽  
Siti Quraisyiah Rosli
Keyword(s):  
Adverse Effect ◽  
Statistical Data ◽  
Impulse Buying ◽  
Kuala Lumpur ◽  
Statistical Data Analysis ◽  
Buying Behavior ◽  
Specialty Store ◽  
Research Outcome ◽  
Five Elements ◽  
Visual Merchandising

Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of five visual merchandising elements are important in influencing the customers’ impulse buying behavior. Window display, mannequin display and promotional signage are positively related and identified as determinants of effective visual merchandising for impulse buying decision at the women fashion specialty store. The research outcome extends understanding on the adverse effect of visual merchandising on customers’ behavior.

HOW DOES THE STORE (MALL) ENVIRONMENT AND MONEY AVAILABILITY AFFECT CONSUMER IMPULSE BUYING BEHAVIOR AT SURABAYA CITY OF TOMORROW SHOPPING CENTER?

2019 ◽  
Vol 4 (2) ◽  
pp. 215-224 ◽  
Author(s):  
Hendra Hendra ◽  
Thomas Stefanus Kaihatu
Keyword(s):  
Sampling Technique ◽  
Quantitative Approach ◽  
Shopping Center ◽  
Sampling Techniques ◽  
Impulse Buying ◽  
Buying Behavior ◽  
Probability Sampling ◽  
Purposive Sampling ◽  
The City ◽  
Buying In

This study aims to determine the effect of store (mall) environment and money availability on consumer impulse buying in the City of Tomorrow (Cito) Surabaya. This study uses a quantitative approach whose data is obtained from the results of questionnaires. The sample in this study were 389 respondents taken based on purposive sampling technique which was included in non-probability sampling techniques. The results of this study indicate that the store (mall) environment has no effect on impulse buying. Meanwhile, money availability has a positive and significant effect on consumer impulse buying in the City of Tomorrow (Cito) Surabaya.

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