An empirical study on factors influencing consumer impulsive purchase behavior: a case of Ho Chi Minh city in the 4.0 era

2020 ◽  
Author(s):  
Thi Quynh Nga Nguyen ◽  
Bao Quynh Nhu Giang
Keyword(s):  
Industrial Revolution ◽  
Purchase Behavior ◽  
Ho Chi Minh City ◽  
Impulse Buying ◽  
Impulsive Behavior ◽  
Buying Behavior ◽  
Fourth Industrial Revolution ◽  
Factors Analysis ◽  
Factors Influencing ◽  
Buying Behaviors

The fourth industrial revolution (the 4.0 era) has provided companies with more opportunities to attract potential clients across technology-based platforms, thus, bringing new factors that offer a tremendous incentive to buy impulsively, namely Contextual Targeting. Nevertheless, far too little attention has lately been paid to impulse buying behavior in Vietnam. This study offers a comprehensive view on how impulsive behavior is produced, analyzes factors having considerable significance to the impulsiveness, and proposes tactics businesses may use to maximize their sales. The data for this study were selected randomly from the population of Ho Chi Minh city via a survey in the second half of February 2020. From Exploratory Factors Analysis and Multiple Regression Analysis, results reveal that contextual targeting of advertising, packaging, and moods are strongly linked to impulse buying behaviors of Vietnamese consumers, especially in Ho Chi Minh city in the 4.0 era. The study proposes appropriate tactics for businesses to employ as a cheat-sheet, which helps manipulate customer mannerism to maximize profits.

scholarly journals Change Management In Current Secondary Schools In Vietnam (Case Of Ly Thanh Tong Secondary School, District 8, Ho Chi Minh City)

2021 ◽  
Vol 23 (09) ◽  
pp. 471-481
Author(s):  
Keyword(s):  
School District ◽  
Secondary School ◽  
Change Management ◽  
Research Methods ◽  
Industrial Revolution ◽  
School Management ◽  
Ho Chi Minh City ◽  
Management Process ◽  
Teaching Activities ◽  
Fourth Industrial Revolution

Currently, due to the impact of the scientific and technological revolution; besides the fourth industrial revolution, education in general and lower secondary education in Vietnam in specific has been changing and transforming in order to adapt to the new age. Educational management and school management play a directional role, which is one of the breakthroughs and decisive factors to the quality and effectiveness of education. And with the comprehensive and all-round impact of the fourth industrial revolution, the trend in change management in middle schools tends to be changed so as to compete on quality and efficiency to meet the increasing needs of learners as well as the increasingly strict requirements of society. By using a group of theoretical research methods and a group of practical research methods, this article focuses on analyzing and clarifying the content of the change management process in schools and the role of principals in school management of Vietnam’s secondary schools, which is shown through the process of leading the renewal of teaching activities at Ly Thanh Tong secondary school, District 8, Ho Chi Minh City. The study also shows the content of change management, the change management process in the school, the principal’s roles in change management in the unit as well as the relationship in the leader ship process, as evidenced by the teaching activities at Ly Thanh Tong secondary school, District 8, Ho Chi Minh City.

Factors Influencing Port Terminal Automation in the Fourth Industrial Revolution

2019 ◽  
pp. 244-277
Author(s):  
Indira Padayachee ◽  
John Mukomana
Keyword(s):  
Industrial Revolution ◽  
Organizational Factors ◽  
Cargo Handling ◽  
Fourth Industrial Revolution ◽  
Factors Influencing ◽  
Skills Retention ◽  
Integral Role ◽  
Information And Communication ◽  
It Skills

Port terminals play an integral role in the transportation logistics chain by providing cargo handling, storage, and warehousing services to a range of shipping lines, freight forwarders, and cargo owners. This chapter reports on a case study aimed at determining the challenges and limitations experienced with the current information and communication technology used in port terminals in Durban and examines how technological, organizational, and environmental factors influence port automation. A quantitative approach was adopted, and a questionnaire was designed to collect data. The findings revealed that adequate technology needs to be acquired, and the compatibility and complexity of the technology have the biggest influence on the automation of terminal ports in Durban. Communication with stakeholders and IT skills retention were found to be the most important organizational factors and customer readiness emerged as an important environmental factor influencing the automation of port terminals in Durban.

Factors Influencing Nascent Entrepreneurship Across Countries

2021 ◽  
pp. 92-116
Author(s):  
Maria Manuela Santos Natário
Keyword(s):  
Industrial Revolution ◽  
New Ventures ◽  
The Other ◽  
Entrepreneurial Activity ◽  
Nascent Entrepreneurship ◽  
Explanatory Variables ◽  
Fourth Industrial Revolution ◽  
Factors Influencing ◽  
Business Opportunities ◽  
Mean Differences

Nascent entrepreneurship is one phase of entrepreneurial activity that covers the first months in creating new ventures after the identification of business opportunities. On the other hand, the 4.0 revolution has created new opportunities but also disruption and polarization within and between economies and societies. Thus, this chapter reflects upon factors that influence nascent entrepreneurship across countries in an evolutionary approach, considering the previous findings and the influence of Fourth Industrial Revolution. The aim is to verify the conditions associated to nascent entrepreneurship using different perspectives of analysis. Correlation analysis is applied using various explanatory variables derived from different approaches. Clusters analysis is applied to verify how different countries are positioned in terms of nascent entrepreneurship. Scheffe's test of mean differences distinguishes the unique characteristics of each cluster and assesses the principal determinants of the nascent entrepreneurship capacity.

scholarly journals IMPULSE PURCHASE BEHAVIOUR: A REVIEW

2015 ◽  
Vol 10 (7) ◽  
pp. 2333-2342
Author(s):  
Amit Mishra
Keyword(s):  
Content Analysis ◽  
Research Work ◽  
Detailed Account ◽  
Purchase Decisions ◽  
Impulse Buying ◽  
Impulsive Behavior ◽  
Buying Behavior ◽  
Factors Affecting ◽  
Impulse Purchase

For more than fifty years, researchers have strived hard to form a better understanding of impulse buying (Stern; 1962; Rook et.al; 1987; Rook and Fisher; 1995; Peck and Childers; 2006 ; Chang et.al; 2011). The purpose of this paper is to provide a detailed account of impulse buying behavior. The content analysis of various research work led to the classification of  literature into various factors affecting impulse purchase decisions ,classifying products into impulse and non impulse items, behavior dimensions of impulse buying and Rook and Fisher (1995, p.305) proposed that consumers tend to control their innate impulsive tendencies as they perceive impulse buying as normatively wrong. This paper will be useful for practitioners and researchers towards understanding of impulsive behavior of consumers and will provide a better insight in.

scholarly journals Determinant Factors Influencing Impulse Buying Behavior of Turkish Customers in Supermarket Setting

2018 ◽  
Vol 7 (1) ◽  
pp. 1-10 ◽  
Author(s):  
Aysen Akyuz
Keyword(s):  
Regression Analysis ◽  
Credit Card ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Common Phenomenon ◽  
Affecting Factors ◽  
Buying Behavior ◽  
Independent Variables ◽  
Factors Influencing ◽  
Credit Card Usage

Impulse buying is a common phenomenon of consumption today and its getting great attention from consumer researchers as well as marketers. It is important for companies to have a good understanding of factors triggering impulse buying. The main aim of this study is to identify the determinants influencing Turkish consumers’ impulse buying behavior in supermarkets. 593 surveys were taken into analysis which were collected between the dates 5-10 December, 2017. Regression analysis, t-test and ANOVA test were conducted to test the hypotheses. While some independent variables such as sales promotion and credit card usage found to be the affecting factors of impulse buying; variables such as income level is found to have no relation with impulse purchasing.

scholarly journals Analysis of Factors Influencing Impulse Buying Behavior towards e-Tailing Sites

2021 ◽  
Vol 17 (2) ◽  
pp. 97-126
Author(s):  
Md Wasiul Karim ◽  
Mohammad Abdul Matin Chowdhury ◽  
Md Abdullah Al Masud ◽  
Md. Arifuzzaman
Keyword(s):  
Impulse Buying ◽  
Buying Behavior ◽  
Factors Influencing

scholarly journals To Study the Impulse Buying Behavior among Customers of Branded Shoes as an Effect of In-store Promotions with Reference to Gender in Tier Two Towns of Maharashtra

2021 ◽  
Vol 8 (S1-Feb) ◽  
pp. 147-156
Author(s):  
Mangesh Mannohar Dasare ◽  
Pardeep Kumar
Keyword(s):  
Positive Impact ◽  
Family Influence ◽  
Business Success ◽  
Impulse Buying ◽  
Impulsive Behavior ◽  
Personal Factors ◽  
Buying Behavior ◽  
Loyal Customer ◽  
Time Availability ◽  
Business Behavior

The marketing concept of business behavior focuses on consumers, their preferences, wishes, needs and expectations that need to be met and exceeded so that the company can achieve business success quantified by the levels of revenue, profit, market share and loyal customer basis. This paper aims to elucidate the phenomenon of impulsive behavior by pointing to determining factors and by clarifying the essence of urge-driven behavior, in order to enable companies to predict impulsive buyers’ behavior to a certain extent, and adjust and define their marketing strategies. The study shows in-store promotions give rise to impulse buying behavior strongly among consumers of Pune, Nagpur, Nasik and Aurangabad.A self-administered survey was used to elicit information from 1050 purposively selected respondents living in various parts of Pune, Nasik, Nagpur and Aurangabad. Data have been analyzed by using Statistical Package for Social Science (SPSS)results revealed that personal factors, that is, time availability and family influence has significant and positive impact on the impulse buying behavior of respondents of these four non-metro cities. Also, in-store factors except money availability have significant impact on impulse buying behavior.

PELUANG DAN TANTANGAN PEMERINTAH PROVINSI JAWA BARAT DALAM MENDORONG REVOLUSI INDUSTRI 4.0 DI SEKTOR INDUSTRI

2020 ◽  
Vol 6 (2) ◽  
pp. 73
Author(s):  
Syaharuddin Idris
Keyword(s):  
Industrial Revolution ◽  
Environmental Issues ◽  
Industrial Sector ◽  
Qualitative Approach ◽  
External Factors ◽  
Fourth Industrial Revolution ◽  
Factors Analysis ◽  
Policy Alternatives ◽  
The Government ◽  
And Training

This research aimed to investigtate the Government of West Java’s opportunities and challenges headed to support the implementation of the Fourth Industrial Revolution, especially in manufacture. The study utilized qualitative approach and framed by External Factors Analysis to expose its results to three points, opportunities, challenges, and recommendation of policy alternatives in responding the trend of Industrial Revolution 4.0 in West Java. The investigation found three opportunities concerning the issue i.e. the government commitment to encourage the development of industrial sector; supporting infrastructure of manufacture; and the government cooperation networks to enrich inputs and ideas about the development of manufacture. On the other hand, three challenges were identified in aspects of worker issues; environmental issues; and bureacreatical problems. Therefore, some alternatives recommended to be implemented to address the government of West Java’s effort to encourage the implemetation of the Fourth Revolution concepts in West Java’s industry were encourage research, development, and training; diversify product of manufacture; and promote export activities.

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