Improving KRN.BGT’s Product Knowledge through the List of FAQs on KRN.BGT’s Instagram Stories Highlights

Established in April 2020 by Budi Santosa, KRN.BGT is a fashion brand from Jogja Painting that produces artistic masks by collaborating with other local artists. KRN.BGT is targeting people aged 20s-30s who like visual arts. Although it has a well-designed Instagram account, they still receive many questions from their customers and potential customers regarding their products through Instagram direct messages and comments. Therefore, I decided to improve KRN.BGT’s product knowledge by creating a list of FAQs of its products on its Instagram Stories Highlights, compiled from the direct messages and comments by applying the theories of good FAQs by Biroscak (2019) and color contrast from Alscher (2019) and Evans (2019). I found three USPs from my observation and survey, namely adjustable, suitable for adults and children, and customizable; and include them into the list of FAQs, so its existing and potential customers know more about its products. Keywords: product knowledge, FAQ, Instagram, Instagram Stories Highlights

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The effect of congruency of parent brand image with self-image, perceived risk, and product knowledge on the attitude towards extended product in fashion brand extension - Focusing on moderating effects -

The Research Journal of the Costume Culture ◽

10.7741/rjcc.2015.23.1.063 ◽

2015 ◽

Vol 23 (1) ◽

pp. 63-73

Author(s):

YoungJu Rhee ◽

Keyword(s):

Perceived Risk ◽

Brand Image ◽

Brand Extension ◽

Product Knowledge ◽

Moderating Effects ◽

Fashion Brand ◽

Self Image ◽

Parent Brand

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The effect of congruency of parent brand image with self-image, perceived risk, and product knowledge on the attitude towards extended product in fashion brand extension - Focusing on moderating effects -

The Research Journal of the Costume Culture ◽

10.29049/rjcc.2015.23.1.63 ◽

2015 ◽

Vol 23 (1) ◽

pp. 63-73

Author(s):

Young-Ju Rhee

Keyword(s):

Perceived Risk ◽

Brand Image ◽

Brand Extension ◽

Product Knowledge ◽

Moderating Effects ◽

Fashion Brand ◽

Self Image ◽

Parent Brand

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Stimulus Ratio Effects on Speech Discrimination by Children and Adults

Journal of Speech Language and Hearing Research ◽

10.1044/jshr.3403.671 ◽

1991 ◽

Vol 34 (3) ◽

pp. 671-678 ◽

Cited By ~ 9

Author(s):

Joan E. Sussman

Keyword(s):

Discrimination Task ◽

Response Pattern ◽

Response Patterns ◽

Speech Discrimination ◽

Adult Group ◽

Discrimination Accuracy ◽

Formant Frequency ◽

Response Strategies ◽

Place Of Articulation ◽

Adults And Children

This investigation examined the response strategies and discrimination accuracy of adults and children aged 5–10 as the ratio of same to different trials was varied across three conditions of a “change/no-change” discrimination task. The conditions varied as follows: (a) a ratio of one-third same to two-thirds different trials (33% same), (b) an equal ratio of same to different trials (50% same), and (c) a ratio of two-thirds same to one-third different trials (67% same). Stimuli were synthetic consonant-vowel syllables that changed along a place of articulation dimension by formant frequency transition. Results showed that all subjects changed their response strategies depending on the ratio of same-to-different trials. The most lax response pattern was observed for the 50% same condition, and the most conservative pattern was observed for the 67% same condition. Adult response patterns were most conservative across condition. Differences in discrimination accuracy as measured by P(C) were found, with the largest difference in the 5- to 6-year-old group and the smallest change in the adult group. These findings suggest that children’s response strategies, like those of adults, can be manipulated by changing the ratio of same-to-different trials. Furthermore, interpretation of sensitivity measures must be referenced to task variables such as the ratio of same-to-different trials.

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