The Meanings of Fair Skin in Eight Unilevers Skin-whitening Advertisements in Indonesia

Human skin color ranges from the darkest to the lightest. However, the culture and the power of media, especially advertisements, convince all women to embrace fair skin as the idealized self. This study aims to find how fair skin is represented in the selected eight Unilever’s skin-whitening advertisements and how this representation reflects consumerism. In conducting this study, I used the theory of representation and consumerism to find the symbolic meanings of consumerism. The finding showed that there were two meanings that are represented by the skin-whitening advertisements, such as youthfulness and success. In conclusion, those eight skin-whitening products were sold not just as products, but also as their symbolic meanings that lead women to youthfulness and success.Keywords: fair skin, skin-whitening advertisements, meanings, youthfulness, success, consumerism

The Paradoxical World of Psycho-Pass Anime Series

Psycho-Pass is one of the most well-known examples of dystopian anime. The story is set in 22nd century Japan, where the country is ruled by the Sibyl System. The world is portrayed to be an ideal world that is seemingly crime-free, yet the world also contained many problems that offset how ideal it seemed. In this paper, we are concerned about how Psycho-Pass can be categorized as a paradoxical world. Therefore, we aim to show the ways that the world of Psycho-Pass is indeed paradoxical by using utopia and dystopia theories. Through our analysis, we found that elements of both utopia and dystopia are present in Psycho-Pass. The world of Psycho-Pass is paradoxical in that it is ideal and faulty at the same time.Keywords: anime, paradoxical, utopia, dystopia.

The Strategies of Translation of Bahasa Indonesia-English in Two Indonesia Tourism Websites

This study discusses the use of translation strategies in translating Indonesian culture-bound words in two Indonesia tourism website articles. By using a descriptive qualitative analysis method, the translation strategies found in the Indonesian culture-bound words were observed using the theory from Mona Baker (2018). The rank of the most dominant strategies, from the most frequent to the least, used by both translator teams of Wonderful Indonesia and Enjoy Jakarta are loan word with an explanation, word-for-word, cultural substitution, and general word. In the Indonesia culture-bound translation, the most strategy used the culture-bound words is loan word strategy. It is better because instead of translating the Indonesia culture-bound word, the writer keep the culture-bound word in the english version and explain the meaning of the culture-bound word from explaining the history or the ingredients behind the culture-bound words so the international tourists can know the meaning behind the Indonesia culture-bound words without changing the names. In conclusion, both translator teams mostly used loan word strategy as their main strategy in the English translation, but still used other strategy in certain Indonesia culture-bound words.Keywords: translation, translation strategies, culture-bound words

Slang Language in the Subtitle of The Social Network Movie

Movies are everyday entertainment for people in their daily lives. There are a lot of foreign movies that are being played in Indonesian theatres. Unfortunately, there are many places where people watch the movie with the subtitles that are not created by the professional translators. The Social Network was translated by more than one translator. This research was conducted to analyze how accurate the translation is and what the similarities and differences between the translators are. This study is a qualitative descriptive study, which analyzes the slang word translation accuracy in the movie The Social Network using Newmark theories of translation quality assessment. The finding of the study showed that the translation from both of the translators is accurate enough and there is almost no inaccurate translation, also there are several slang words that are not included in the data of the previous study, but the writer found on subtitle the data of the other two translators.Keywords: Slang, Translation, Accuracy

Speech Styles Used By Bagas as the Main Character in Pakai Hati the Series

This study aims to find the speech styles used by Bagas as the main character in Pakai Hati The Series when he talked to his colleagues, clients, and supervisors. In conducting this study, I used the theory of speech styles by Chaer and Agustina (2010), standard Indonesian characteristics by Prihantini (2015) and Kridalaksana (2007), social dimension by Holmes (2017), and status by Brown and Attardo (2005) as the theoretical framework. This study employed a qualitative approach. From the analysis, I found that Bagas used the consultative style, casual style, and intimate style when talking to his colleagues, clients, and bosses. He also used the formal style towards his clients, but he did not use the frozen style when talking to his interlocutors. This study showed that Bagas did not differentiate his speech style merely based on status since there were some other factors that might affect his choice of speech style, namely: habit or personality, type or context of the conversation, and social distance.Keywords: speech styles, status, web series

Childrens Picture Book Series on Exploring Childrens Development of a Balanced Identity

This paper elaborates the project of creating picture-book stories for two to five years old of Indonesian children, which highlight the issue of identity development in children. Erik Erikson’s eight stages of psychosocial development will be the theoretical framework of this paper. In the first and second story, the main characters pass through the crisis of autonomy versus shame and doubt. They have strict and overprotective parents that caused them to doubt themselves. However, by believing in themselves and taking an action, they passed the crisis and developed a balanced identity. In the third, fourth, and fifth story, the main characters pass through the crisis of initiative versus guilt. They learn to be honest, to forgive, and to let go. Each action has its own risk, but by taking the initiative to do the right thing, they passed the crisis successfully and formed a balanced identity.Keywords: children picture-books, children development, psychosocial development, autonomy vs shame and doubt, initiative vs guilt, balanced identity

SPLITSVILLE: A Play-with-Music Exploring Improper Divorce Disclosure’s Effects on Children

Going through a divorce is a difficult time for a family, including the children. In this COVID-19 pandemic era, when the divorce rate in Indonesia soars high, I conducted a research to find out how it affects children or how children respond to it, especially when the decision to divorce is taken without their knowledge. To analyze it, I used theories from communication science. From the result of that research, I made a musical script which portrays my findings, in the hopes that readers or audiences can understand children’s perspective of divorce. The findings are the fact that it makes children become aloof and lowers their self-esteem. Even though they have a lot of questions and uncertainties towards the future, they will choose to become distant to avoid the topic of divorce. The reasons being they are afraid that talking about it will bring more drastic change. Other than that, they do not trust their parents as much anymore, since they think that the parents have lied to them.Keywords: divorce, children, communication, aloof, play-with-music, comedy

Improving KRN.BGT’s Product Knowledge through the List of FAQs on KRN.BGT’s Instagram Stories Highlights

Established in April 2020 by Budi Santosa, KRN.BGT is a fashion brand from Jogja Painting that produces artistic masks by collaborating with other local artists. KRN.BGT is targeting people aged 20s-30s who like visual arts. Although it has a well-designed Instagram account, they still receive many questions from their customers and potential customers regarding their products through Instagram direct messages and comments. Therefore, I decided to improve KRN.BGT’s product knowledge by creating a list of FAQs of its products on its Instagram Stories Highlights, compiled from the direct messages and comments by applying the theories of good FAQs by Biroscak (2019) and color contrast from Alscher (2019) and Evans (2019). I found three USPs from my observation and survey, namely adjustable, suitable for adults and children, and customizable; and include them into the list of FAQs, so its existing and potential customers know more about its products. Keywords: product knowledge, FAQ, Instagram, Instagram Stories Highlights

Increasing the Brand Awareness of SPELL ELC Using a Company Profile Video

SPELL ELC (Special Programs for English Language & Literacy English Language and Communication) Sidoarjo was established in 2001. Three programs that SPELL ELC has: Academic English, Business English, and Children English. SPELL ELC’s competitor is EF (English First) Sidoarjo. SPELL ELC’s problem is lack of students outside Sidoarjo. Therefore, the best solution to solve this problem is to make a company profile video. A company profile video can reach the customers who live outside Sidoarjo. The solution was made following the theory of Rockman (2017) in order to deliver the information effectively. Survey and interview were conducted to get the USP. Dandy (2020) mentioned that the solution will give four benefits for the company. The benefits are: it helps the customers to know the company’s brand, it can cover the company’s shortcomings, it can be an effective promotional tool, and it can build good images for the company.Keywords: company profile video, brand awareness, English course

Lexical Errors Produced by High And Low Proficiency Learners of Writing 2 Classes

This study was conducted to find out the types of lexical errors that high and low proficiency learners produced in their writing, and find the differences and similarities from the production of the two groups. To answer the research questions, the writers used the theory by James (2013) about lexical error classification. This study was a qualitative study. The sources of the data of this study were the lexical errors from 32 writing drafts. The writers divided the students into two groups: eight students from high proficiency level and eight students from low proficiency level. The findings showed that the high proficiency learners produced five types of formal errors and four types of semantic errors, while the low proficiency learners produced two types of formal errors and six types of semantic errors. In conclusion, the high and the low proficiency learners’ lexical error productions are due to the learners’ lack of knowledge in sense relation and collocation, and the learners’ wrong terms of near-synonyms production.Keywords: lexical errors, high proficiency learners, low proficiency learners, error analysis