scholarly journals New Product Development and Marketing Strategies towards Customer Satisfaction (A Study of Dangote Nigeria Plc, NorthEast Zonal Office, Maiduguri Borno State Nigeria)

2013 ◽  
Vol 13 (6) ◽  
pp. 01-07
Author(s):  
Abdulsalam Jibril ◽  
Keyword(s):  
Customer Satisfaction ◽  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Marketing Strategies

scholarly journals New Product Development: The Perspective of SMES in Malaysia

2021 ◽  
Vol 12 (2) ◽  
Author(s):  
Siti Sarah Omar ◽  
◽  
Nazarudin Bujang ◽  
Ahmed Salleh Ahmed Saif Al Shameri ◽  
Mohd Fikirudin ◽  
...  
Keyword(s):  
Economic Growth ◽  
Best Practices ◽  
Product Development ◽  
New Product Development ◽  
Product Innovation ◽  
Quantitative Method ◽  
New Product ◽  
Marketing Strategies ◽  
Medium Enterprise ◽  
Competitive Forces

Small Medium Enterprise (SMEs) are growing rapidly in Malaysia and are the backbone of economic growth. Until today, there are more than 1 million SMEs company registered. The purpose of this research is to determine the best competitive forces and the best practices of New Product Development (NPD). The Porter’s Five Forces Theories or dimensions have been used to determine the competitive forces which is effective for new product development. The targeted population was the top level SME companies in the Southern Region of Malaysia and they are the producer of food and beverages. Data have been collected from 40 top level managers of the selected SME companies using quantitative method. The findings revealed that the best NPD practice is the commercialization, while the best sales competitive forces is threat of substitutes. The owners of the SMEs are recommended to transform their marketing strategies and product innovation to achieve their target and success in the future.

The Consequences of Market Orientation on Performance, New Product Success, and Customer Satisfaction in Traditional Sectors

2021 ◽  
pp. 67-82
Author(s):  
Paulo Matos Graça Ramos
Keyword(s):  
Customer Satisfaction ◽  
Market Orientation ◽  
New Product Development ◽  
Business Performance ◽  
New Product ◽  
Marketing Strategies ◽  
New Product Success ◽  
Product Success ◽  
Wine Sector ◽  
Business Profitability

The market orientation concept used has been used as a way to measure the implementation of marketing strategies and tactics. Although it is still widely accepted and used as a framework for various researches, it is still open for debate as there is not yet a consensus on its consequences on business performance and in other consequences such has new product development and customer satisfaction. This chapter discusses the application of market orientation in a traditional sector (the Portuguese wine sector) using a market orientation model that integrates both the cultural and the behavioural streams. The results of the research lead us to conclude that market orientation favours in a moderate ways new product success and customer satisfaction and that it is not directly related with business profitability.

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