scholarly journals Kano model application in new product development and customer satisfaction (adaptation of traditional art of tile making to jewelries)

2011 ◽  
Vol 24 ◽  
pp. 829-846 ◽  
Author(s):  
Bilsen Bilgili ◽  
Aysel Erciş ◽  
Sevtap Ünal
Keyword(s):  
Customer Satisfaction ◽  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Kano Model ◽  
Model Application ◽  
Traditional Art

scholarly journals Integrating Kano Model, AHP, and QFD Methods for New Product Development Based on Text Mining, Intuitionistic Fuzzy Sets, and Customers Satisfaction

2021 ◽  
Vol 2021 ◽  
pp. 1-17
Author(s):  
Ming Li ◽  
Jie Zhang
Keyword(s):  
Decision Making ◽  
Product Development ◽  
New Product Development ◽  
Quality Function Deployment ◽  
New Product ◽  
Kano Model ◽  
Analytic Hierarchy ◽  
Customer Preference ◽  
Intuitionistic Fuzzy ◽  
Hierarchy Process

Online reviews are crucial to any online business that wants to increase sales on the Internet. Customer reviews have information about product attributes, customer requirements (CRs), and shopping experience; mining reviews provide the direction of decision-making for new product development and design (NPDD). Besides, the information of customer preference has vagueness and uncertainty, and the accuracy of decision-making information directly affects the success of NPDD. This paper proposed a methodology that integrates the Kano model (KM), analytic hierarchy process (AHP), and quality function deployment (QFD) methods with intuitionistic fuzzy set (IFS) to solve decision-making problems in NPDD. By the new method, the web crawler technology was first applied to e-commerce web sites to collect raw data, and the representative CRs were extracted through combining LDA model with Apriori algorithm. Second, the intuitionistic fuzzy Kano model (IFKM) is proposed to evaluate adjustment coefficient of CRs and Kano categories via customer preference membership functions. Thirdly, overall weights which contained emotional needs (ENs) and functional needs (FNs) are obtained via intuitionistic fuzzy analytic hierarchy process (IFAHP); thus, the adjusted weights are calculated from IFKM and IFAHP. Next, the intuitionistic fuzzy quality function deployment (IFQFD) is proposed to acquire engineering characteristics (ECs) of weights through combining competition benchmarks and based on technical benchmarks to make goals for a company’s NPDD. Finally, the method was applied to study vertical-configured air conditioner (VAC) as an example. The results showed that the application of text mining and IFS to improve CS is both reliable and scientific.

Estimating customer lifetime value for new product development based on the Kano model with a case study in automobile industry

2015 ◽  
Vol 22 (5) ◽  
pp. 857-873 ◽  
Author(s):  
Arash Shahin ◽  
Somayeh Mohammadi Shahiverdi
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Automobile Industry ◽  
Product Life Cycle ◽  
New Product ◽  
Customer Lifetime Value ◽  
Kano Model ◽  
Content Type ◽  
Customer Lifetime ◽  
Lifetime Value

Purpose – In previous studies, historical information of customer had been used for determining customer lifetime value (CLV). The purpose of this paper is to modify CLV estimation to be applied before producing a new product. Design/methodology/approach – In this study, the CLV estimation has been modified using Kano satisfaction coefficient. The Kano satisfaction coefficient has been assumed as loyalty indicator in estimating CLV and related equations have been developed for allocating Kano requirements to various phases of product life cycle. The proposed approach has been examined in two new product options of the automobile industry. Finally, by using customers’ purchase records during three years, CLV has been calculated for both product development options. Findings – Findings indicate that CLV of the first development option is equal to 407 million and 500,000 toumans and of the second option is equal to 392 million toumans, this difference is related to different requirements of the Kano model, and as a result, to different satisfaction coefficients. Therefore, the first option has been suggested for investing in developing new product. Research limitations/implications – Application of the proposed approach is limited to short time periods. The findings are limited to the automobile industry. Originality/value – The modified approach of estimating CLV can be applied for prospective new product development in addition to traditional approaches in which, only the historical data of sold products are used. In addition, using Kano satisfaction coefficient in estimation of CLV in short periods, seems an appropriate approach for competitive industries that focus on dynamic needs of customers.

A FUZZY MULTI-OBJECTIVE MODEL OF QFD PRODUCT PLANNING INTEGRATING KANO MODEL

2008 ◽  
Vol 16 (06) ◽  
pp. 793-813 ◽  
Author(s):  
LI-FENG MU ◽  
JIA-FU TANG ◽  
YI-ZENG CHEN ◽  
CHUN-KIT KWONG
Keyword(s):  
Customer Satisfaction ◽  
Product Development ◽  
New Product Development ◽  
Quality Function Deployment ◽  
Integrative Approach ◽  
Kano Model ◽  
Solution Approach ◽  
Multi Objective ◽  
Proposed Model ◽  
Objective Model

Quality function deployment (QFD) is a well-known customer driven system and tool for planning and managing new product development. House of quality (HOQ) is used to translate customer requirements (CRs) into each stage of a product development in QFD. In the conventional QFD model, constant coefficients are employed to present the relationships between “What matrix” and “How matrix” and among “How matrixes". In order to break the hindrance of the representation of simple linear function in the structure of HOQ, an integrative approach considering Kano model into QFD planning are employed, and processes are performed in uncertain and vague environments. Therefore, a fuzzy multi-objective model (FMOQFD-Kano) is proposed to reconcile the tradeoff between customer satisfaction and cost. Not only customer satisfaction is taken into account, but also cost is considered in the proposed model. Moreover, a fuzzy solution approach is applied to solve the model for preferred solutions under different alpha-levels, which can give decision-maker more choices to cater for uncertain environment. An example is presented to illustrate the applicability of the proposed model.

Research of FFE in TRIZ Theory

2013 ◽  
Vol 655-657 ◽  
pp. 2052-2056
Author(s):  
Chao Lan Tang ◽  
Xian Yang
Keyword(s):  
Product Development ◽  
New Product Development ◽  
User Study ◽  
New Product ◽  
Experience Design ◽  
Kano Model ◽  
User Experience Design ◽  
Fuzzy Front End ◽  
User Demand ◽  
Design Idea

In TRIZ theory, Fuzzy Front End (FFE) is the stage of forming idea in New Product Development (NPD) process. A method combining UED and Kano model is proposed and applied to FFE of TRIZ theory. User study theory and methods in User-Experience Design (UED) are used to collecting user demand for new product, and Kano model is used to analyze the priority of user demands and translate user demands into function demands. The design of mobile application is illustrated as an example, this method is proved to be a perfect solution to form the design idea through analysis of user demand in FFE stage of new product development.

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