Transportation Management in Universitas Indonesia

Transportation management is one of the supports for a green and healthy campus. The increasing number of campus population has an impact on the number of vehicles entering the campus environment. So that in order to reduce the number of incoming vehicles, transportation management in the Universitas Indonesia is needed. In addition to regulating the transportation system on campus, transportation management also regulates the prohibition of the UI Civitas Academica from bringing private vehicles into the campus environment. To limit the vehicles that enter the campus environment, UI takes strategic steps such as making policies, building support facilities and planning that have been prepared and will be explained in this paper. to reduce and limit vehicles in the campus environment One of the steps taken by the Universitas Indonesia is to provide Zero Emissions Vehicle (ZEV) transportation such as buses, bicylce, and scooters as a means of transportation that can be used for free by the UI Civitas Academica. To reduce and restrict private vehicles, UI is building a Highway Distribution to facilitate pedestrians, building a BORR (Bikers Outer Ring Road) lane for motorbikes, implementing a gate parking system at every entrance to the UI campus, In addition, UI also enforces various policies such as reducing the parking area, and prohibiting semester 1 and 2 students from bringing private vehicles into the campus environment, this is done by UI to reduce vehicles entering the UI campus

La imagen de la Bicicleta en la comunicación publicitaria: movilidad sostenible, smartcity y cambio climático

Active mobility has been described as a healthy action, it also contributes to diminish climate change and improvethe air quality. Research the advertisements in the roles of mobility from anenvironmental and energy point of view is highly relevant. In this analysis the bicycle appears as an added element, from company campaigns to institutional advertising, and also of specific advertisements where bicycles are directly marketed. This study had as objective to provide a novel analysis of adverting regarding bicycle and mobility. A quantitative and qualitative analysis has been carried out based on diverse publicizing documents spread during the last twenty years. Based on the analysis, the results showed how the role of the bicycle presented in publicity not related about mobility seems to be equal better communication between people, transport, fun and healthy element good and bad practices identified and analyzed in both corporate and institutional campaigns. Also, some bicycle advertisements reuse the slogans for automobiles, focusing on gadgets or design. Based on the analysis, it would be wise to insist on the development of communication guides that focus on the bicycle as an element of the smart city, electric mobility, zero emissions vehicle and healthy transport, both from individual and collectivebeneficial perspective.