Empirical Analysis of Students’ Behavior Towards Advance Traveler Information Systems

In spite of the benefits associated with Automated Traveler Information Systems (ATIS), little attention has been given to its implementation in Sub-Saharan Africa. However, the management of Kwame Nkrumah University of Science and Technology has made efforts to implement this technology on their campus transport services. It is in this regard that the researchers sought to investigate the factors that will influence the student’s intention to adopt ATIS. The Unified Theory of Acceptance and Use of Technology (UTAUT2) with self-efficacy, system quality and gender as moderators were employed in the study. The results indicate that performance expectancy, facilitating conditions and habit are the true predictors of people’s intention to use ATIS. Moreover, self-efficacy and gender were also found to moderate the relationship between behavioral intention and use behavior. This is among the few attempts to examine the factors that may influence user’s adoption of ATIS in Sub-Saharan Africa.