Global Seafood Trade: Insights in Sustainability Messaging and Claims of the Major Producing and Consuming Regions

Seafood supply chains are complex, not least in the diverse origins of capture fisheries and through aquaculture production being increasingly shared across nations. The business-to-business (B2B) seafood trade is supported by seafood shows that facilitate networking and act as fora for signaling of perceptions and values. In the Global North, sustainability related certifications and messaging have emerged as an important driver to channel the demands of consumers, institutions, and lead firms. This study investigates which logos, certifications, and claims were presented at the exhibitor booths within five seafood trade shows in China, Europe, and USA. The results indicate a difference in the way seafood is advertised. Messaging at the Chinese shows had less of an emphasis on sustainability compared to that in Europe and the USA, but placed a greater emphasis on food safety and quality than on environmental concerns. These findings suggest cultural differences in the way seafood production and consumption is communicated through B2B messaging. Traders often act as choice editors for final consumers. Therefore, it is essential to convey production processes and sustainability issues between traders and the market. An understanding of culture, messaging strategies, and interpretation could support better communication of product characteristics such as sustainability between producers, traders, and consumers.

A Systematic Mapping Study of Digital Marketing and Large Manufacturing Firms: Perspective from Japan

The very rapid development of ICT in the digital era has an impact on various lines of life, including changes in consumer behavior in shopping. Business people need to know the proper use of digital marketing in order to effectively target appropriate consumers. Digital marketing describes the use of technology in marketing efforts and business practices by marketing goods, services, information, and ideas via the internet, cell phones, display advertisements, and other electronic media. Data-driven marketing uncovers a variety of tactics to approach, attract, resuscitate, delight, and drive customers to online marketing. Digital marketing facilitates many-to-many communications because of the high level of connectivity and is usually used to promote products or services in a timely, relevant, more personal, and cost-effective manner. Marketing activities are carried out intensively using digital media, from promotions or product offers to product sales. Today, a website is arguably the most crucial element of your entire marketing strategy. Even a simple site without a lead capturing process or sales page will be consulted as a digital business card before a deal is struck or a purchase is made. For this reason, overhauling outdated designs to keep up with industry standards is a no-brainer. Traditional advertising is not completely dead yet. Manufacturers still use formal events like trade shows to good effect, and often spend on TV spots, magazines, and other traditional media forms. Based on the available literature, the old method of print advertising and radio ads still work but they are becoming less effective as people look to online sources for their shopping. Manufacturing companies still use these old school methods like networking events and trade shows and they still produce results. Keywords: Systematic mapping, Digital Marketing, Manufacturing, Industrial Revolution.

A Comparative Study of Marketing Practices of Knitwear Export Units in Punjab and Tamil Nadu

The present study was conducted to compare the marketing strategies of knitwear exporters of Ludhiana (Punjab) and Tirupur (Tamil Nadu). An exploratory study was conducted in which thirty knitwear export units each from Ludhiana and Tirupur were selected, and information was collected using a questionnaire. In Tirupur, only 3 percent of the units had their brand, while in Ludhiana, 60.00 percent of the units had their brand. Out of the knitwear units in Ludhiana, which did not own a brand, 91.67 percent worked with buyer's brand or other private labels, while in Tirupur, 58.63 percent of the units were not interested in owning a brand. The first rank was given to seminars, workshops, and international trade shows, which were used as a source to get information by knitwear export units at both places (Ludhiana and Tirupur). One-third of the units in Ludhiana acquired ISO14000 certification, while in Tirupur, about two-thirds of the units got OekoTex Standard-100. It was also found that 46.67 percent of the units in Ludhiana spent less than 5 lakh rupees, and in Tirupur, 30 percent of the units spent more than 15 lakh as promotional ? budget. Nearly half (53.33 percent) of the units in Ludhiana and 36.67 percent of the knitwear export units in Tirupur spent 3-9 percent of total export sales on marketing research.

Sentiment Level Evaluation of 3D Handicraft Products Application for Smartphones Usage

Three-dimensional (3D) technology has attracted users’ attention because it creates objects that can interact with a given product in a system. Nowadays, Thailand’s government encourages sustainability projects through advertising, trade shows and information systems for small rural entrepreneurship. However, the government’s systems do not include virtual products with a 3D display. The objective of this study was four-fold: (1) develop a prototype of 3D handicraft product application for smartphones; (2) create an online questionnaire to collect user usage assessment data in terms of five sentiment levels—strongly negative, negative, neutral, positive and strongly positive—in response to the usage of the proposed 3D application; (3) evaluate users’ sentiment level in 3D handicraft product application usage; and (4) investigate attracting users’ attention to handicraft products after using the proposed 3D handicraft product application. The results indicate that 78.87% of participants’ sentiment was positive and strongly positive under accept using 3D handicraft product application, and evaluations in terms of assessing attention paid by participants to the handicraft products revealed that positive and strongly positive sentiment was described by 79.61% of participants. The participants’ evaluation results in this study prove that our proposed 3D handicraft product application affected users by attracting their attention towards handicraft products.

How has the pandemic affected what we do and how we feel?

As life suddenly changed with the introduction of the first lockdown, it soon became obvious that day-to-day farming was also being impacted. Routine veterinary visits, trips to the usual trade shows, farm discussion meetings and the like all stopped. But how could that information void be filled and, more to the point, how could communication best carry on? The FarmComm study took place in May with supplementary questions asked at the UK-Vet Healthy Herd conference.

Prioritising SERVQUAL Dimensions to Improve Trade Show Performance

The purpose of this paper is to examine the suitability of SERVQUAL for trade shows. Theobjective is to identify the significant SERVQUAL dimensions and their relative importance toincrease the purchase intention of visitors to a trade show. The study uses a survey of 400visitors to a big trade fair. Structural equation modelling was used to determine the relativeimportance of the dimensions. Results suggest that SERVQUAL is well suited for assessing theservice quality of trade shows. The tangibility and assurance are the two most significant factorsinfluencing the purchase intention of trade show visitors. Exhibitors should enhance tangibilityin trade shows by methods such as display of product or product prototypes, brochures, andscreens. Further, they should increase assurance by displaying medals and awards won, qualitycertifications achieved, testimonials of past satisfied consumers, and experienced salespeople atthe trade show counters. Trade show organisers should attract big brands for the exhibition toenhance assurance. The present study contributes to the ongoing debate on the relevance ofSERVQUAL in the trade show context. The study demonstrates that SERVQUAL is a decentmeasure to study service quality in trade shows even though the majority literature claimsotherwise. Further, the present research prioritises the SERVQUAL dimensions, helpingmanagers to design customer-oriented sales strategies.

Emerging Technologies at the Events

Events are creating huge demand, have a vital role, and contribute to the tourism industry considerably. Whatever the objective or topic of the event, they are popular attraction to achieve diverse outputs. There are different types of events such as mega-events, special events, festivals, conventions, exhibitions, fairs, concerts, sporting events, and trade shows. They all have different purposes, different target audiences, and different planning processes. But the common thing that they need is to finish an event successfully and beneficially for both organizers and attendees. In this respect, they need to benefit from the advantages of technology. Technology use to plan, perform, and finalize an event is important. In this chapter, both academic studies and industrial articles have been reviews to provide information regarding the emerging technologies at the events with real-world examples. It has been seen that most music and sporting events used new technologies to attract and satisfy the attendees.