Recent evidence has suggested a specific role for core beliefs in the triggering of bulimic behaviors. However, less is known about the role of imagery in this link despite its role in other disorders. The present study aimed to investigate the potential roles of core beliefs and imagery in triggering self-induced vomiting. Thirty bulimic women took part in a semistructured interview focusing on their mental processes prior to vomiting and completed a self-report measure of core beliefs. The results showed that prior to vomiting, a clinically significant proportion of bulimic patients reported thoughts relating to defectiveness/shame, failure, and social isolation core beliefs and associated feelings of shame and anxiety. Most patients perceived these feelings as triggers to their vomiting. A large number of bulimic patients also reported experiencing visual images prior to vomiting, and those images tended to be recurrent and linked to adverse life experiences. Overall, the findings suggest that defectiveness/shame, failure, and social isolation core beliefs and recurrent negative images (linked to adverse life experiences) may play important roles in the triggering of self-induced vomiting in bulimic disorders.