The Impact of New Member Orientation Programs on Union Member Commitment: Evidence from a National Study in a Post-Janus Setting

This article presents the findings of a study that examined local union new member orientation programs and their impact on member attitudes toward the union. Data for this study were collected through a survey of new members of six geographically dispersed local and regional affiliates of a large national public sector union. Members were asked about their experiences as new members. The findings provide strong evidence that high-quality new member orientation programs have a positive impact on member commitment to the union and that unions and union leaders can invest resources in initiating or improving these programs with the confidence that they will have a positive and significant impact on member attitudes. It also provides specific insights into the elements of effective new member orientation programs and includes action recommendations on how unions can use new member orientations programs to build stronger organizations.

The Development of Members' Attitudes toward Their Unions: Sweden and Canada

This study examines two widely researched attitudes of union members—satisfaction with and commitment to their union—using 1987–88 data on 1,675 union members in professional occupations in Sweden and 476 blue- and white-collar union members in Canada. The authors find, first, that union commitment and union satisfaction are theoretically and empirically different constructs. Second, tests of a theoretical model of union attitude formation indicate that different (though overlapping) sets of factors influence union commitment and union satisfaction. One finding is that activities and processes that provide members with greater information about the union, such as new member orientation programs, newsletters sent to members' homes, and participation in union activities, effectively promote union commitment, but not union satisfaction. The results are very similar across the two samples, suggesting that they have cross-cultural generalizability.