172 The Mississippi Beef Quality Assurance Program: Certification Demographics from 2015 to 2019

The Mississippi Beef Quality Assurance Program (BQA) has been in place since the early 1990s. In 2015, program materials and format were updated to reflect changing needs of clientele. The current program is a combination of in-person presentation with demonstration of tools such as castration equipment, needles, syringes, etc. to supplement the educational materials. Each registered participant receives a manual, tri-fold supplement, cooler, bumper sticker, and certificate upon completion of the certification. After viewing the presentation, participants complete a 14-question exam to test their knowledge of materials important to the BQA program. Upon passing the exam, participants receive certification, which is valid for 3 yr. Certification events are encouraged to include multiple counties, and reach a wide range of producers. In 2015 to 2017, events were specifically scheduled by state coordinators to ensure cattle producers in all areas of the state had the opportunity to attend a nearby program. Events were also held on an as requested basis. At the end of each certification, participants completed an anonymous survey reporting information on demographics and program effectiveness. From 2015 to 2019, there were 1,734 total certifications through 57 BQA programs provided. At these events, 26 states were represented. From Mississippi, 64 of 82 counties were represented. When describing total number of cattle, the majority of producers reported owning 1 to 50 head (46%) while only 3% reported owning over 1000 head. Producers also listed the total number of acres in pasture, where the majority reporting 1 to 100 acres (32%) and 6% reporting over 1000 acres. When asked to rank economic impacts, most (26%) reported an estimated more than $25 per head benefit due to increased production and marketing. In summary, producers had small number of cattle and acres of pasture but reported large economic benefits to the certification.

“Moving” Discourse: Egyptian Bumper Stickers as a Communicative Event

Public discourse, including graffiti, billboards and bumper stickers, is innovative and dynamic, reflecting and often also challenging social values. While graffiti involves defacing public property, bumper-sticker (BS) discourse adds a human “touch” to a metal object, expressing the driver’s identity, and turns the street into an arena for display and communication. The few previous studies of BS discourse explore this type of discourse as a non-traditional means of communication and as a medium of political agency in different societies, with emphasis on the US and Israel. Lammie and Humphreys (2004) classify a corpus of American BSs into nationalistic, ideological, commercial, religious, and philosophical categories. Egyptian BSs, however, remain uninvestigated both linguistically and sociologically. The present paper, combining tools from content analysis, linguistics and ethnomethodology, explores how BSs function differently in Egypt based on a corpus of 581 bumper stickers on private cars, taxis and shuttle microbuses in Cairo. In terms of content, they are argued here to revolve around affiliation (e.g. sport, school, and profession), religion (as an expression of faith and/or invoking God’s protection), and ideology (e.g. photo of Guevara) among other culture-specific conceptual domains. In addition to the content analysis, the paper also analyses BSs in terms of engagement markers, speech acts and intertextuality. The paper concludes with insights regarding the dialogic interactional nature of BSs.

I Brake for Blind People

bumper sticker

Choose Happiness

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I Can't See where I am Going

bumper sticker