Development and validation of a prototype application on breastfeeding for health professionals

ABSTRACT Objective: To develop and validate a prototype mobile application on breastfeeding for health professionals. Method: Methodological study. To build this prototype, information obtained from interviews with six health professionals who were certified as international breastfeeding consultants was employed. For validating the prototype, screenshots were sent to each professional participating in the first phase, as well as an adapted instrument to assess appearance, content, and language. Results: Most assessments were “great” or “good”. The participating professionals have also made important considerations for content enhancement, mainly for the clinical content. Conclusion: The prototype was positively assessed by the professionals, fulfilling the proposed objective. This study is highly important for breastfeeding care professional practice, since it presents a tool which improves quality of care by contributing to the best evidence-based practice.

Facial Plastic Surgery on Instagram: What is Trending? What is Working?

Background Instagram has become a prominent way for Facial Plastic surgeons to advertise their work and communicate with patients. Some providers develop globally popular profiles, becoming “influencers” in their field. Objectives We sought to characterize posts found on top profiles by type and determine the degree of patient interaction within each type. Methods A social media tracking tool (Awario, Belarus) compiled a list of the top 33 facial plastic surgery Instagram profiles based on number of followers and “Reach”, obtained on September 22, 2019. Profiles not belonging to board-certified surgeons were excluded, leading to 20 profiles. The most recent 18 posts at the time of data extraction were categorized into: 1) Clinical or Professional, 2) Lifestyle, and 3) Patients. The average number of “likes,” as a percentage of total followers, was calculated for each category for each profile. Data was gathered from September – November 2019. Results Most top profiles belong to ABFPRS-certified surgeons and were not verified. Clinical pictures and patient posts were 42.78% and 41.94% of those sampled respectively. Lifestyle content was 19.05%. Followers interacted with Clinical posts the most, having an average of 6.79% of follower interaction. Patient and lifestyle posts had 2.88% and 3.81% respectively. Conclusions Instagram is an important communication tool for Facial Plastic surgeons to engage in promotion and education. It is important to understand what trends tend to attract followers and engagement. Our study showed that more clinical content, separate from patient pictures, tended to be popular with both providers and followers.