Makna Simbolik Tabu Pertunjukan Wayang Kulit Di Purbalingga, Karesidenan Banyumas, Jawa Tengah

The taboo of leather puppet show in the rural community of Purbalingga shows a plurality of socio-culture laying on the puppet myth that has changed into local legend. The myth said that Purbalingga is the region of Kurawa. This belief leads to such social conflicts as cultural conflict, marriage conflict, spiritual conflict, and ethic conflict. These conflicts are so obviously seen in the area. The cultural conflicts have triggered the taboo of puppet show in the rural area of Purbalingga. The taboo can be perceived as the phenomena of 1) a violence ang regret to the local puppet legend making some story sacral and taboo to perform, 2) a knight ascetics having some different meanings. Arjuna lived as an ascetic to get a weapon and a glory in the battle, while Yudhistira did that to achieve ultimate nobility in life, and 3) an ethic violation concerned with the characters, of puppet in the legend of Ramayana and Mahabarata, that are regarded as the ancestors of Purbalingga community.

INFLUENCE OF ISLAMIC ADVERTISING: ETHIC VIOLATION ON CUSTOMER PURCHASE INTENTION OF HALAL COSMETIC PRODUCTS IN MALAYSIA

Purpose of the study: This paper examines the relation between Muslim women customer offense due to Islamic advertising ethics violation and purchase intention of halal cosmetic products in Malaysia. Methodology: The relation between Muslim women customer offense due to Islamic advertising ethics violation of halal cosmetic products and purchase intention in Malaysia was examined through a survey that included 110 Muslim women respondents in Malaysia, who used cosmetics. The items used for the operationalization of variables were based on the advertising ethics provided by Quran and Sunnah. Based on the correlation results, this study reveals that Islamic advertising ethic violation (honesty, racism, sexism, intention, and language) has correlation with purchase intention. A multiple regression analysis highlighted that racism, sexism, intention, and language have negative and significant influence on purchase intention. Results: Only one variable was found that was not a significant influence on the purchase intention of halal cosmetic products in Malaysia. Sexism plays the most critical role in influencing consumers’ intention that makes them avoid buying halal cosmetic products. Furthermore, customer offense is created due to the violation of ethics and has a negative impact on purchase intention of halal cosmetic products. Implications: The current study confirms that irrespective of their religion as Muslims, women’s perspective find those advertisements offensive and unethical. The ethics provided by Islam are universal in nature.