affective labor
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Author(s):  
Marnie Ritchie

Critical affect theory continues to hold promise for rhetorical theory and criticism. This article revisits the so-called affective turn in rhetoric and addresses subsequent critiques of the idea of a turn. Accounting for scholarship published since 2010, this article then groups critical affect work into six subareas of research in rhetorical studies: feminist, queer, trans, and crip affects; race and affect; Black women’s affective labor; affective publics and counterpublics; new materialism, materiality, and affect; and affective economics. This article outlines affective methodologies in rhetorical studies and highlights the affective dimensions of “theories of the flesh” in rhetorical inquiry. It ends by considering what is critical about affect theory in rhetoric.


2021 ◽  
pp. 089590482110592
Author(s):  
Van T. Lac ◽  
Ana Carolina Antunes ◽  
Julia Daniel ◽  
Janiece Mackey

Critical Participatory Action Research (CPAR) represents a tool for minoritized youth in shaping educational policies. Despite its promise, the politics of engaging in CPAR within structures ensnared in hegemonic ideologies can negate, devalue, and deny the contributions of youth voice. This study highlights how adult facilitators supporting youth researchers negotiate methodological tensions when the politics nested within oppressive structures converge with the ideals of CPAR. Using LatCrit methodology and employing affective labor theory, this qualitative study offers four counterstories interrogating the role of adult allies in CPAR, navigating the politics and perils of engaging in this work alongside minoritized students.


Author(s):  
Alkım Yalın

This research explores how did influencers incorporate the Covid-19 pandemic into their regular content production on YouTube by specifically examining the recent genre of "quarantine vlog," which emerged in concurrence with global lockdowns. I adopt a grounded theory approach to analyze the YouTube transcriptions of purposefully selected 9 quarantine vlogs filmed by women influencers during the early months of the pandemic, along with 250 user comments. My analysis shows that quarantine vlogs are significantly different than ordinary vlogs. I draw on existing research on influencer cultures to explain this dissimilarity as a tension between influencers' struggle to form an intimacy with the viewers - which can have a soothing effect in a moment of a crisis - and the use of vlogs as a neoliberal device in order to preserve their aspirational image. I demonstrate that quarantine vlogs reveal that influencers are no longer able to perform an aspirational ideal in their videos without first engaging with the mental stress, anxiety, confusion, and loneliness brought by COVID-19 or apologizing for their relative privilege and demonstrating sympathy towards their followers who are in hardship. At the same time, to preserve their aspirational persona, they reframe the pandemic moment as an opportunity for productivity and self-growth. As a result, influencers carry out substantial affective labor and engage in a delicate self-governance to preserve their relevance and online visibility during a global moment of crisis.


2021 ◽  
Vol 34 (2-3) ◽  
pp. 6-22
Author(s):  
Ilkka Levä

Fight Club toimi uusliberalistisen yhteiskuntajärjestelmän työhön liittyvää affektituotantoa mallintavana ja tuottavana elokuvallisena koneena. Analyysi perustuu Jonathan Bellerin elokuvallisen tuotantomuodon teoriaan. Elokuvalla katsojat kalibroitiin tekemään huomiotalouden vaatimaa katsomistyötä. Palkaksi he saivat erilaisia viihtymisen muotoja. Gilles Deleuzen ”ajattelun kuva” -käsitteelle rinnasteisena kehitellään ”työn kuva” -käsitettä.Elokuvassa tuotettiin metaelokuvana sekä kuluttamiselle perustuvaa katsojakokemuksen tilaa että yleisempää työn kuvaa. Tuottavana koneena eli metaelokuvana Fight Club koetti paeta työelämän tuottamia vieraannuttavia affekteja marginaalisuuden ”mustiin aukkoihin”. Huomiotalouden spektaakkelina se kuitenkin kietoi katsojansa globaaliin kulttuuriteollisuuden verkostoon muuttaen katsojakokemusta yhteiskuntien sosiaalisella kentällä. Artikkelissa pohditaan, miten Fight Club vaikutti uusliberalistiselle yhteiskuntajärjestelmälle tyypilliseen työn kuvaan.Avainsanat: affekti, metaelokuva, työn kuva, huomiotalous, uusliberalismiRaised by TV. The Meta-Cinematic Image of Work in Fight ClubThe film Fight Club was a cinematic machine, which modelled and produced the affective labor of work in a neoliberal society. The analysis is based on Jonathan Beller’s theory of cinematic mode of production. Spectators were calibrated to do the viewing work required of attention economy. As a reward, they attained different modes of entertainment and enjoyment. In the article, Gilles Deleuze’s concept of “the image of thought” is reformulated and put to use as the concept of “the image of work”.At the metacinematic level, Fight Club is argued to produce an image of spectatorship as consumerism, as well as a generalized image of work. As a producing machine, Fight Club tries to flee the alienating affects of working life to the “black holes” of marginality. As an attention economy spectacle, it simultaneously enfolds the viewers in the web of global culture industry, transforming the viewer experience in the social field of global societies. The article centers on the question of how Fight Club effected the typical image of work in neoliberal societies.Keywords: affect, meta-cinema, image of work, attention economy, neoliberalism


2021 ◽  
Vol 120 (3) ◽  
pp. 553-571
Author(s):  
Julian Kevon Glover

This article investigates sex work among Black transgender women in Chicago’s ballroom scene, drawing on ethnographic data to argue that Black transwomen engage in sex work as a practice of self-investment undergirded by an epistemological shift regarding the centrality of affective labor to their work. In so doing, interlocutors reap the benefits of deploying embodied knowledge—the harnessing and transformation of insight derived from lived experiences of racial, gender, and sexual subjection into useful strategies, tactics, and tools—to secure material and human resources necessary for survival. A focus on how Black transwomen live, despite continued physical, spiritual, socioeconomic, political, and cultural annihilation, remains critically important given the myriad indicators (low average life expectancy, low annual income, disproportionally high murder rate, etc.) that expose the world’s indifference to the plight of this community and Black bodies writ large. Further, the author places interlocutors in conversation with Black feminist historians’ and theorists’ discussions of sex work among Black women to expose points of convergence between Black cis- and transgender women. The author also complicates narratives that link sex work to “survival” and subsequently obfuscate explorations of limited and situated agency among Black women that have significant historical precedent.


AI & Society ◽  
2021 ◽  
Author(s):  
Anna Dobrosovestnova ◽  
Glenda Hannibal ◽  
Tim Reinboth

AbstractProfit-oriented service sectors such as tourism, hospitality, and entertainment are increasingly looking at how professional service robots can be integrated into the workplace to perform socio-cognitive tasks that were previously reserved for humans. This is a work in which social and labor sciences recognize the principle role of emotions. However, the models and narratives of emotions that drive research, design, and deployment of service robots in human–robot interaction differ considerably from how emotions are framed in the sociology of labor and feminist studies of service work. In this paper, we explore these tensions through the concepts of affective and emotional labor, and outline key insights these concepts offer for the design and evaluation of professional service robots. Taken together, an emphasis on interactionist approaches to emotions and on the demands of affective labor, leads us to argue that service employees are under-represented in existing studies in human–robot interaction. To address this, we outline how participatory design and value-sensitive design approaches can be applied as complimentary methodological frameworks that include service employees as vital stakeholders.


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