rhetorical theory
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2022 ◽  
Vol 2 (1) ◽  
pp. 08-18
Author(s):  
Solange SWIRI TUMASANG

The world we live in has become an ocean filled with undulating waves of motivational messages. People ply the earth with vain looks; every unfortunate encounter seems to be welcomed with lots of bitterness. What can be done to remedy this situation? This is where motivational speakers come to the stage. When people face various life challenges, they often resort to a motivational quote for a bit of inspiration. This study sets out to look at the rhetoric in some motivational quotes in a bid to elicit those elements that make them more resonant to the extent that some have become celebrated parts of society's lexicon. Using the rhetorical theory by (Selzer 2003), we discovered from the 100 quotes analyzed from Facebook that a subtle combination of good words mitting, motivational psychology and rhetorical appeals inspire people. Well-structured messages that use figures of speech and appeal to our inspirational nature can be meaningful and powerful in shaping our thoughts hence aiding us to appreciate some valuable things in our lives that have been underestimated.


Author(s):  
Neni Nurkhamidah ◽  
Raihana Ziani Fahira ◽  
Ayu Ratna Ningtyas

The inaugural speeches mark the beginning of a new term in office for a community or government leader, such as the president. This reaction must persuade the people to believe in the government and the programs will be enacted. This research aims at finding the rhetorical appeals of President Joe Biden's inaugural address on his inauguration as the 46th President of the United States. The research is based on Aristotle's theory called a rhetorical theory. The resercher employs descriptive qualitative as a methodology to analyze the data from the spoken utterances of the speech. The result shows that Joe Biden uses all of the Aristotelian rhetoric strategies in his inaugural address, which are: ethos, pathos, and logos. The data shows that Joe Biden uses pathos as 55% of his speech, followed by ethos 37%, and logos 8%.. Joe Biden skillfully used and implied Aristotle's rhetorical theory in his inauguration address to engage and build trust with the American people. From the analysis, the researcher has concluded that a good speaker can use all of the three elements of the rhetorical theory and imply them in the speech or writing.


Res Rhetorica ◽  
2021 ◽  
Vol 8 (4) ◽  
pp. 40-53
Author(s):  
Carleigh Davis

Modern discourse is often characterized by such extreme polarization that participants operate from entirely different sets of facts. These alternative facts represent a new line of inquiry for rhetoricians, who must determine how false facts gain credibility. This article outlines Memetic Rhetorical Theory (MRT), a model for understanding how information evolves to become credible in a given environment.


2021 ◽  
Vol 5 (2) ◽  
pp. 49-60
Author(s):  
Faza Fat Han Fadhillah ◽  
Irwansyah Irwansyah

During this COVID-19 pandemic, many people were confused about how to deal with COVID-19. In dealing with this, President Joko Widodo made a virtual speech to deal with this pandemic in order to prevent the spread of the COVID-19 virus. Based on this background, this study will discuss the meaning of the rhetorical study from President Jokowi, which contains an appeal to continue to live the days according to the Covid 19 protocol. This research was conducted with a qualitative approach and used descriptive analysis methods, which provide an overview and understanding to the reader about Aristotle's rhetorical theory in the art of persuasion carried out by President Jokowi through a press release on "Together Against Corona." with literature studies that already exist in previous research. The formulation of the problem that the researcher raises is how the analysis of the content of President Jokowi's speech "United Facing Corona" delivered through a youtube video intersects with ethos, logos, pathos as dimensions of rhetoric or its aspects. This research shows that President Jokowi, who acts as a communicator in this speech in persuading the public, has fulfilled ethos, logos, and pathos when viewed from Aristotle's art of persuasion. The speech "United Facing Corona" applies the use of five aspects in rhetoric, such as the discovery aspect, the regulatory aspect, the style aspect, the delivery aspect, the memory aspect, and others. The speech "United Facing Corona" as a whole has shown the rhetorical concept of Aristotle.


Author(s):  
Marnie Ritchie

Critical affect theory continues to hold promise for rhetorical theory and criticism. This article revisits the so-called affective turn in rhetoric and addresses subsequent critiques of the idea of a turn. Accounting for scholarship published since 2010, this article then groups critical affect work into six subareas of research in rhetorical studies: feminist, queer, trans, and crip affects; race and affect; Black women’s affective labor; affective publics and counterpublics; new materialism, materiality, and affect; and affective economics. This article outlines affective methodologies in rhetorical studies and highlights the affective dimensions of “theories of the flesh” in rhetorical inquiry. It ends by considering what is critical about affect theory in rhetoric.


2021 ◽  
pp. 154041532110646
Author(s):  
Cristina De León-Menjivar

Introduction: Fibromyalgia is a condition that is often misunderstood by the medical community. Misunderstandings are exacerbated when a patient is an ethnic minority, and recent literature suggests that ethnic minorities are shown to have a higher prevalence of fibromyalgia. Despite this information, many studies about fibromyalgia are conducted with Anglo-Americans while ethnic minorities are underrepresented. Methods: To address this research gap, this study uses qualitative interviews to discuss the dialogical experiences of Puerto Rican women with fibromyalgia through a combination of intersectional and rhetorical theory. These methodologies can reveal what having various identities can mean when communicating in institutional and cultural settings. Results: The data shows a significant level of gaslighting by providers, which led participants to more aggressively seek proper treatment. Cultural deference towards doctors was also noted as a practice that can backfire, especially when living with a condition that is often dismissed. Conclusion: The results indicate that when the body's truth is filtered through intersectional lenses, this truth can become distorted or lost.


2021 ◽  
pp. 100-119
Author(s):  
Gesine Manuwald

This chapter provides an overview of Quintilian’s views on the categories of rhetoric (in relation to existing positions) as outlined in the second part of Book 2 and in Book 3. Concepts discussed include the definition, function, and character of rhetoric, comments on the history of rhetoric and rhetorical theory, the parts of rhetoric, the theory of status, as well as the different types of speeches and their characteristics. It can be shown that this part of the Institutio oratoria is an important source and illustrates how an educated and well-read professional rhetorician in the early Imperial period reacts to views expressed by predecessors, especially since Quintilian, as a true researcher, aims to offer a panorama of views from which both he and his readers can choose.


2021 ◽  
pp. 337-358
Author(s):  
Elizabeth Kuhl

After a brief survey of the diffusion of the Institutio from Isidorus of Seville until the eleventh century, this chapter focuses on its reception in the twelfth century, when it gained a certain popularity, although only portions of the text were available (1.1.6–5.14.12, 8.3.64–8.6.17, 8.6.67–9.3.2, 10.1.107–11.1.71, and 11.2.33–12.10.43). Redactors and commentators tended to be concerned in particular with the general pedagogical principles explained in the first two books, while Cicero’s De inventione and the Rhetorica ad Herennium were more commonly used as sourcebooks for rhetorical theory. Quintilian is named as an authority on eloquence by several authors of the late eleventh and twelfth centuries (John of Alta Silvia, William of Auvergne, and Alain of Lille), but their references are maybe to the Declamationes; Wibald of Stavelot and Corvey referred specifically to the Institutio. In discussions of education (John of Salisbury’s Metalogicon, Guibert of Nogent’s autobiography, and a letter of Peter of Blois), the Institutio is cited or referred to for general pedagogical principles; Quintilian’s principles for training the ideal orator are translated into the Christian context. Several authors made abbreviations of the Institutio or included excerpts of it in florilegia for different purposes (most importantly Stephen of Rouen’s abbreviation, but also excerpts in the Codex Zwifaltensis and in Uldaric of Bamberg’s Ars dictandi). These are sources which prove that parts of the Institutio were used in twelfth-century education. The Institutio was also used extensively in commentaries on Cicero’s De inventione and the Ad Herennium.


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