Rhetoric and Critical Affect Theory

Author(s):  
Marnie Ritchie

Critical affect theory continues to hold promise for rhetorical theory and criticism. This article revisits the so-called affective turn in rhetoric and addresses subsequent critiques of the idea of a turn. Accounting for scholarship published since 2010, this article then groups critical affect work into six subareas of research in rhetorical studies: feminist, queer, trans, and crip affects; race and affect; Black women’s affective labor; affective publics and counterpublics; new materialism, materiality, and affect; and affective economics. This article outlines affective methodologies in rhetorical studies and highlights the affective dimensions of “theories of the flesh” in rhetorical inquiry. It ends by considering what is critical about affect theory in rhetoric.

Communication ◽  
2018 ◽  
Author(s):  
Michael Pfau

The term “rhetoric” (rhetorike) was coined by the ancient Greek philosopher Plato, and systematically elaborated upon by his successor Aristotle. On the basis of these foundational texts in particular, the term has been borrowed, abused, adapted, and transmuted by every culture from the ancient Romans onward to contemporary rhetorical studies and communication scholars. This bibliography conceives of rhetoric as a “metadiscourse,” or a language about language, one that has been used at various times, places, and circumstances in order to enable the production and interpretation of discourse. The Historiography of Rhetoric recognizes that “rhetoric” is a term that is simultaneously enriched, and burdened, by its long history of over two millennia, and the fact that it refers sometimes to practices of language and speech, and sometimes to theories about such practices. On Sophistic and Greek Rhetoric examines the social, political, and intellectual context in which the term rhetoric emerged and was invented. Foundational Primary Texts in Greek and Roman Rhetoric provides a cursory summary of the ancient Greek and Roman texts that have served as the foundation for rhetoric as a metadiscourse. Since the focus of this bibliography is rhetoric and communication, Medieval, Renaissance and Enlightenment Rhetorics provides the thinnest coverage, with an emphasis on some of the earliest texts on rhetoric in the English language. The coverage of the most recent century is itself divided into several sections. 20th Century Rhetoric in Philosophy, Composition, and English reviews some of the major figures outside of communication that helped to give shape to rhetorical studies’ emergence and development within the communications discipline. The next sections (Rhetorical Theory and Criticism from 1914 to the 1960s, Rhetorical Theory and Criticism in the 1970s and 1980s, and Rhetorical Theory and Criticism from the 1990s to the Present) trace some major developments in the fields of rhetorical theory and criticism from 1914 to the present. The distinction between rhetorical criticism, concerning the interpretation of rhetorical texts, and rhetorical theory, pertaining to theories about rhetoric, is not hard and fast insofar as most studies contain critical as well as theoretical aspects; but it will suffice for these purposes. Subsequent sections are organized around some of the emergent subfields and emphases that help to organize scholarship in rhetoric and communication studies (e.g., Rhetoric and Public Discourse, History of Rhetoric, Argumentation, Rhetoric of Inquiry, and Rhetorics of Resistance: Ideological Criticism and Critical Rhetoric). These categorizations may be somewhat imprecise, but will suffice for the purposes and constraints of this bibliographic project.


Author(s):  
Kristin M Peterson

Abstract This article examines the creative projects that circulated in digital media following the murder of three Muslim college students in Chapel Hill, NC, in February 2015. Through an engagement with affect theory and digital mourning studies, this article critically analyzes the limitations of affect in the digital moment, as the complex lives of the victims were reduced to simple but highly resonate icons. Despite the limitations of these affective icons, I argue that the contradictory emotions of successful happiness and unimaginable grief that adhered to these images enabled Muslims to cultivate feelings of resonance. At the same time, Muslims were expected to perform constant affective labor to prove the worth and equality of their lives. Finally, my analysis of this case illustrates how these heavily affective images reinforced that Muslim lives are only valued if they are positive, harmless and apolitical.


2019 ◽  
Vol 2 ◽  
pp. 48-52
Author(s):  
Deanna Sellnow

Students rarely question the relevance of most communication courses. For example, most students realize that courses focused on improving public speaking and interpersonal skills will benefit them personally and professionally after graduation. Convincing them that a rhetorical theory and criticism course is equally empowering can be a bit more challenging. This essay explores one approach for teaching rhetorical theory and criticism as uniquely relevant in the educational experience of communication students. By applying various rhetorical perspectives to artifacts that resonate with students’ actual lived experiences, students become empowered advocates for positive change.


Author(s):  
Liedeke Plate

New materialism (and new materialisms) is part of the material turn currently sweeping through the humanities and social sciences and entails a paradigm shift toward a more material(ist) understanding of social and cultural life. From new materialist thinking, new (empirical) approaches, methods, methodologies and objects of study ensue. The new materialisms emerge from feminism, philosophy, and science and technologies studies and critique the foundational binaries of modern thought, especially the nature/culture, object/subject, human/thing dualisms, whose anthropocentric biases are seen to have led to the current ecological and civilizational crisis and the incapacity to think through and adequately engage with them. Proposing to give things their due, new materialisms are interested in “the force of things” and debate “the agency of things.” The post-anthropocentric interest in the vitality of things parallels the non-dualist modes of thinking of indigenous ontologies on which some new materialisms may in fact be based, but whose influence has so far insufficiently been acknowledged. At its most radical, new materialism is posthumanist, part of the nonhuman turn. A number of scholars have sought to bring the insights and concerns of new materialism(s) into the fields of literary theory and criticism, developing “thing” or “stuff” theory and seeking to conceptualize and operationalize a new literary materialism. For this, they draw on insights from a range of disciplines, including material culture studies, book and print culture studies, and comparative textual media studies. Given the importance attached to the linguistic turn as the cultural moment and textual approach in relation to which new materialists agonistically construct the newness of their material(ist) endeavors, the publication context of Roland Barthes’s famous essay “The Death of the Author”—the multimedia magazine in a box Aspen 5+6—is highlighted as an important site for critiquing a nonmaterial approach.


One of the most remarkable trends in the humanities and social sciences in recent decades has been the resurgence of interest in the history, theory, and practice of rhetoric: in an age of global media networks and viral communication, rhetoric is once again “contagious” and “communicable” (Friedrich Nietzsche). Featuring 60 commissioned chapters by eminent rhetoric scholars from 12 countries, The Oxford Handbook of Rhetorical Studies offers students and teachers an engaging but sophisticated one-volume introduction to the multidisciplinary field of rhetorical studies. The Handbook traces the history of Western rhetoric from ancient Greece and Rome to the present and surveys the role of rhetoric in more than 30 academic disciplines and fields of social practice. This combination of historical and topical approaches allows readers to chart the metamorphoses of rhetoric over the centuries while mapping the connections between rhetoric and law, politics, science, education, literature, feminism, poetry, composition, critical race theory, philosophy, drama, criticism, deconstruction, digital media, art, semiotics, architecture, and other fields. In addition to offering an accessible and comprehensive introduction to rhetoric in the European and North American context, the Handbook includes an introduction with summaries of all 60 chapters, a timeline of major works of rhetorical theory, translations of all passages in Greek and Latin, and a glossary of more than 300 rhetorical terms. Taken together, the chapters in this volume demonstrate that rhetoric is not merely an art of stylish communication but a pragmatic, inventive, and critical art that operates in myriad social contexts and academic disciplines.


2021 ◽  
Vol 27 (4) ◽  
pp. 3-29
Author(s):  
Jennifer Mae Hamilton

Re-evaluating dominant cultural narratives around dying and death is central to new critiques of individualism and human exceptionalism. As conceptual tools for theorizing the end of the individual proliferate, the affective dimensions of this project are often overlooked, especially as they pertain to individual subjects. In contrast, a significant number of iconic queer and feminist thinkers have suffered breast cancer and written memoirs representing the subjective experience of confronting mortality. This article identifies the affective orientations towards one’s own mortality as missing from queer and feminist thinking on embodiment in the Anthropocene. As a remedy, the article reads several iconic feminist breast cancer memoirs – Sontag, Lorde, Sedgwick, Jain and Boyer – for their complex representations of affect, in particular fear, in relation to dying and death. Using the affect theory of Silvan Tomkins, this analysis contributes to critiques of cancer culture in medical humanities and of mortality and embodiment in feminist environmental humanities.


Author(s):  
Vicki Kirby

It seems fair to say that Jacques Derrida’s critical legacy has waned with the restyling of the humanities as science friendly. The term posthumanism, for example, accommodates broad themes in ecology, animal studies, evolution and climate change—even the nature of Life itself. This turn toward physical reality attests to a growing interest in science and its methodologies, as we see in popular accounts of affect theory, new materialism, and object-oriented ontology. Indeed, it is often argued that the waning of the linguistic turn and its apparent hermeticism has enabled this recent fascination with the materiality of bodies and things. However, is Derrida’s “no outside of text” about closure, or its im/possibility? And if the limit segregates nothing at all, if the limit is itself no-thing, then is grammatology an open ecology that already includes what it is defined against, including what is yet to come?


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