THE EFFECT OF FINANCIAL PERFORMANCE AND GROWTH OPPORTUNITY ON INVESTMENT DECISIONS IN FOOD AND BEVERAGE COMPANIES IN INDONESIA STOCK EXCHANGE

This study aims to analyze the effect of Liquidity, Debt to Asset, Asset Turnover, and Growth on Investment Decisions in Food and Beverage Companies in the Indonesia Stock Exchange. The sample in this study are Food and Beverage group companies listed on the Indonesia Stock Exchange in the period 2013-2017. Sample selection is done by using purposive sampling method. This type of research is included in causal research with quantitative methods. The analytical tool used is a method of multiple regression analysis, classic assumption test, and hypothesis testing (t-test) using SPSS 22. The results show that partially, Liquidity and Growth Opportunity have a negative and significant effect on Investment Decisions, while Debt Asset and Asset Turnover has a negative and insignificant effect on Investment Decisions. Simultaneously, the Liquidity variable, Debt to Asset, Asset Turnover, and Growth have no significant effect on Investment Decisions.

Delta Beverage Group, Inc.

Delta Beverage is facing severe cost control problems. In addition to the high interest expense, the cost of aluminum cans and PET containers have risen substantially during the past year. The student must decide whether the CFO should hedge aluminum to avoid the risk of violating a loan covenant. The case works well as an introduction to risk management.

Fluid milk consumption and demand response to advertising for non-alcoholic beverages

Norwegian fluid milk consumption has declined steadily over the last twenty years, despite the dairy industry spending increasing amounts of money on advertising. Using a two-stage model, we investigate whether advertising has increased the demand for milk. No effect of advertising on the demand for non-alcoholic beverages is found in the first stage. In the second stage, an almost ideal demand system including advertising expenditures on competing beverages is estimated. The effects of generic advertising within the beverage group are positive and significant for whole milk and negative and significant for lower fat milk. The own-advertising elasticity for the combined fluid milk group is 0.0008. This highly inelastic elasticity suggests that increased advertising will not be profitable for the producers. Several cross-advertising effects are statistically significant, emphasizing the usefulness of a demand system approach.