Methods of digital marketing positioning in the global civil passenger aircraft market

Under conditions of intense competition, the creation of new products and their promotion to the market requires marketing support. The central element of marketing innovation management is marketing positioning. In contrast to the methodological aspect, there is almost no procedural component of positioning in scientific works and publications. Moreover, due attention is not paid to the issues of market segmentation and the allocation of the competitive advantage of such high-tech products as civil aircraft. This determines the relevance of the task of developing a procedure for marketing positioning within the framework of managing the product offer of the aircraft industry enterprises. From the standpoint of a systematic approach, the necessity of studying the adjacent air transportation market is reasonable, as well as the analysis of the correlation of its segmentation with the allocation of target segments of the aircraft market. When conducting a competitive analysis, we propose to consider the market position not only of certain types of civil aircraft, but also of aircraft families. Modeling marketing management shows the role of positioning in the processes of creating, manufacturing and operating aircraft. A distinctive feature of the procedure is the proposed stage of evaluating the effectiveness of the selected product position implementation, which allows us to analyze the feasibility of marketing decisions throughout the product life cycle. Special attention is paid to the issues of information support. The research results presented here reflect the specifics of the marketing activities of aviation industry enterprises and contribute to the development of the conceptual foundations of industrial marketing.

Research Civil Aircraft Model (RCAM) Dengan Metode Dinamis 6 Derajat Kebebasan Menggunakan MATLAB

Model Pesawat merupakan suatu usaha untuk menciptakan atau membuat simulasi pesawat yang sebenarnya dan model ini bisa disebut Research Civil Aircraft Model (RCAM), yaitu model pesawat sipil bermesin ganda yang dikembangkan oleh Group for Aeronautical Riset dan Teknologi di Eropa (GARTEUR). Model pesawat ini mirip dengan Boeing 757-200. Research Civil Aircraft Model yang dibuat menggunakan 6 derajat kebebasan. 6 derajat kebebasan terdiri dari 3 translasi yaitu 3 derajat untuk koordinat kartesian pada sumbu (x,y,z) dan 3 rotasi yaitu 3 derajat (pitch, roll, dan yaw) yang digunakan untuk mengontrol defleksi surface dan posisi throttle. Untuk membuat model, diperlukan parameter, yaitu parameter dari massa pesawat dan parameter dari chord aero dan juga CoG (Center of Gravity) dari suatu pesawat. Algoritma yang dimasukkan berasal dari control limits/Saturasi, Variabel Intermediate, Koefisien Force, Koefisien Momen, Efek Propulsi, Efek Gravitasi hingga akhirnya disimulasikan menggunakan “Simulink” pada MATLAB. Agar yang dihasilkan tidak hanya grafik maka diperlukannya animasi untuk melihat sikap pesawat sehingga digunakanlah 3D Animation pada MATLAB. Hasil dari permodelan pesawat sipil ini untuk melihat simulasi stabilitas dari aileron, rudder, elevator, dan throttle saat pesawat itu terbang. Hasil yang ada dapat berubah-ubah karena pada 3D Animation, pesawat dapat dikendalikan dari sikap pesawat saat miring kanan atau kiri dan juga saat pesawat berguling. Dengan adanya hal ini diharapkan simulasi tersebut bisa effective untuk melihat hasil yang sebenarnya saat pesawat terbang dan juga bisa dijadikan untuk simulator sebelum pesawat tersebut lepas landas.

Legal consequences for the state arising from the use of weapons against civil aircraft: review and legal framework development

The authors elaborate on one of the controversial issues of international air law - safety of civil aircraft in flight in respect of the use of weapons against it. The first part of the present article considers major aerial accidents arising from shooting down the civil aircraft for the last 70 years as a factual basis for further legal analysis. In the second part, the authors back up customary prohibition of the use of weapons against civil aircraft in flight and legal consequences for states for violating the mentioned principle. The authors investigate the grounds for the security exception and conclude that the only grounds for derogation from the principle of non-use of weapons against civil aircraft is Article 51 of the UN Charter proclaiming the inherent right of the state to self-defence. Even in this case, the application of the security exception by the state is tolerated by using a set of precautions before employment of weapons. Finally, authors conclude that compensation for victims reflects the inevitable monetisation of human lives. Moreover, states negotiations reveal the controversial reality of trade-offs between them, where compensation amounts are occasionally affected by external political factors and current position of a particular state in the international community.

Positions of Boeing and Airbus in the global civil aircraft industry: comparative analysis

There is a duopoly in the global civil aircraft industry. The market for the production of passenger aircraft is mainly divided between companies such as Boeing and Airbus. This work describes the history of the creation and activities of both companies throughout their existence, as well as the trends in their activities today, related to external events. Competition between these companies is quite high and exists due to a number of certain factors. The results of this competition are the position of each of the companies in the market, which is reflected in their production and financial indicators and reflects the overall situation in the market for the production of civil aircraft. Also, this work allows us to identify future trends in the activities of these manufacturers, and, accordingly, the entire industry as a whole.

The right of the overflown state to divert or intercept civil aircraft under a bomb threat: an analysis with regard to Ryanair flight 4978

The purpose of this article is to discuss whether a state has a right to divert or intercept a foreign civil aircraft flying above its territory, when the aircraft is under a bomb threat. The analysis stems from the recent incident where a Ryanair passenger jet was diverted to Minsk while flying in Belarusian airspace; however, the article approaches the topic from a general perspective, analyzing the key applicable rules of international aviation safety and security law. The article argues that air sovereignty and national rules on aviation (the latter wherever such exist) provide states acting in good faith the right to divert or intercept foreign aircraft for security reasons. Meanwhile, Article 3 bis of the Chicago Convention does not recognize such a right. The right is also limited by international rules that oblige every state to assist aircraft in distress, as well as rules that emphasize the authority and responsibility of the pilot-in-command. Since mid-air interventions are so rare, the legality of states’ actions must be analyzed case-by-case. Regardless, the legal regime of international aviation does not allow states to respond to security threats in whatever way they please, especially if the threat is a mere pretext for politically motivated action.