Media Relations Strategy in Promoting Destination of Kutang Beach of Lamongan District, Indonesia

Tourism becomes a wealth that will not run out otherwise tourism will continue to grow if the management is getting better. Media relations becomes one of the alternatives in helping the promotion process of a tourist destination. This study aims to analyze the media relations strategy in promoting tourist destinations that focus on the Kutang beach district Lamongan. This research applies a qualitative naturalistic method where there is no manipulation of an event (background) of research. The result of this research is the use of media relations to be one of the main components in improving the development of coastal tourism destinations. Use of media relations applied: 1) Press Release Activity, 2) Conference Press, 3) Event, 4) Press Message. Some of these activities carried out by involving the community, managers, government, and tourists, so that the implementation of media relations activities can be maximized. Some media relations activities that have been carried out are press release activities, press conferences, special events. One of which dominating is a special event because it is considered by the speaker as a simple activity that is able to have a tremendous impact, with the event, media partners from themselves will involve themselves in the event activities. Besides conducting media relations, it is also necessary to establish segmentation and clear segmenting. It is also necessary to do tourism differentiation to create sustainable tourism.

Hajj pilgrimage video analytics using CNN

This paper advances video analytics with a focus on crowd analysis for Hajj and Umrah pilgrimages. In recent years, there has been an increased interest in the advancement of video analytics and visible surveillance to improve the safety and security of pilgrims during their stay in Makkah. It is mainly because Hajj is an entirely special event that involve hundreds of thousands of people being clustered in a small area. This paper proposed a convolutional neural network (CNN) system for performing multitude analysis, in particular for crowd counting. In addition, it also proposes a new algorithm for applications in Hajj and Umrah. We create a new dataset based on the Hajj pilgrimage scenario in order to address this challenge. The proposed algorithm outperforms the state-of-the-art approach with a significant reduction of the mean absolute error (MAE) result: 240.0 (177.5 improvement) and the mean square error (MSE) result: 260.5 (280.1 improvement) when used with the latest dataset (HAJJ-Crowd dataset). We present density map and prediction of traditional approach in our novel HAJJ-crowd dataset for the purpose of evaluation with our proposed method.

Pengaruh Advertising Dan Special Event Terhadap Peningkatan Brand Awareness

The right communication to grow brand awareness can be realized through advertising. In addition, events are one of the strategies to have a positive influence in communicating a brand. This study wants finding out how building and increasing brand awareness through advertising on social media Instagram and the "Zumba party" event. This research was conducted at the KALCare Lotte Shopping Avenue outlet using a quantitative approach and a positivism paradigm. The study population was 61 “Zumba party” participants as well as a representative sample. The data was processed with SPSS 20.1. then analyzed using Cronbach's Alpha value test factor analysis and t test for regression test The results showed that the "Zumba party" event had a strong enough influence to increase brand awareness of PT. Kalbe Farma. As for advertising on Twitter, although not significant, it still has an influence to increase brand awareness of PT. Kalbe Farma in low levels. Thus, advertisements on the @kalcare Instagram account should be maximized in terms of content and frequency in communicating the Kalbe Farma brand in order to be able to grow Brand Awareness. Then for further research to expand the findings of the benefits of advertising and special events in growing Brand Awareness to customers in various industries and also among society in general.

The XVIII Bach Readings in St. Petersburg

В первой, вступительной части публикуемой рецензии на XVIII Баховские чтения, прошедшие в Санкт-Петербургской консерватории в марте 2021 года, рецензент рассказывает про свой баховедческий опыт, отчасти дающий автору право суждения о столь специальном событии. Во второй, основной части рецензии рассматривается разработанный в представленных на Чтениях докладах свод научных тем, ракурсов и методов исследования в свете научных интересов и вклада ученых в эту область музыкознания. Современное баховедение в Чтениях предстает как специфическая отрасль музыкальной науки со своими актуальными проблемами и как единое открытое духовное пространство, взаимодействующее с проблемами времени и окружающей жизни в ее динамике. In the first, introductory part of the published review of the XVIII Bach Readings, which took place at the St. Petersburg Conservatory in March 2021, the reviewer tells about her individual Bach-studies experience. This experience reflects the Bachian life in Leningrad in the second half of the 20th century. In part, according to the author, it gives her the right to estimate such a special event. In the second, main part of the review, the author provides a set of topics, angles and research methods in the light of scientific interests and contribution of scholars to this area of musicology. In the Readings, modern Bachology appears as a specific branch of musicology with its current problems and as an open scientific world interacting with the problems of time and the surrounding life in its dynamics.

3D Deployment of Unmanned Aerial Vehicle-Base Station Assisting Ground-Base Station

Unmanned aerial vehicles (UAVs), also named as drones, have become a modern model to provide a quick wireless communication infrastructure. They have been used when conventional base stations’ capacity is suffering in some extreme cases such as congestion inside the cell or a special event. This paper proposes an efficient three-dimension (3D) placement of a single UAV-assisted wireless network in such cases. Our proposed model assists the ground base station (GBS) using the UAV to serve arbitrary distributed users considering the impact of the obstacle blockage over the well-known air-to-ground (A2G) path model. This work is aimed at optimizing the percentage of available bandwidth that must be provided to the UAV in order to maximize the number of served users. In addition, it finds the 3D placement of the UAV base station (UAVBS) that maximizes the number of served users, each with maximum quality-of-service (QoS). The exhaustive search and particle swarm optimization (PSO) algorithms are used to find the problem’s solution.

Public Relations and New Media in Employee Relations for Enhancing Employee’s Loyalty During the Pandemic

The Covid 19 pandemic occurred nowadays has resulted in many employees resigning due to discomfort at work. Therefore, every company needs to carry out an employee relations program to increase employee’s loyalty, especially during this pandemic. The aim of this study is to determine the employee’s loyalty which was formed by the implementation of the employee relations program carried out by Public Relations using new media during the pandemic. Data collection is done by conducting observations, documentation, and interviews. The results of this study shows that there are five forms of employee relations programs done to increase employee’s loyalty, among others, education and training programs, outstanding work motivation programs, award programs, special event programs, and internal communication media programs. The success of those employee relations program are shown by a decrease in the percentage of employee resignation, from 40% to 20% in one year. Evidence of employee’s loyalty formed by the employee relations program can also be seen from several attitudes and actions of employees that include obedience and compliance, responsibility, willingness to cooperate, sense of belonging, interpersonal relationships, and fondness for work. In addition, personal touch to employees has the greatest impact to increase employee’s loyalty to the Company.

ASTRA DAIHATSU CUSTOMER VIRTUAL EVENT’S SPECIAL EVENT STRATEGY BY PT. MAHA KREASI INDONESIA

The spread of the Covid-19 pandemic in all parts of the world including Indonesia, resulted in most industrial sectors experiencing economic paralysis. Business people must do various ways to keep their business running and marketing activities carried out with innovations according to the situation. With all the limitations of movement, the emergence of various virtual events is a solution for marketing activities to keep going in this critical pandemic. Astra Daihatsu is one of the brands that is active in holding virtual events during the pandemic through PT. Maha Kreasi Indonesia as an alternative to their marketing activities during the pandemic. Customer virtual events are carried out to maintain Astra Daihatsu's communication with the community, and be active in continuing Astra Daihatsu's routine marketing activities, namely holding events. The purpose of this study was to identify the special event strategy implemented by PT. Maha Kreasi Indonesia as the organizer of the Astra Daihatsu virtual event. This study uses the theory of special event stages by Joe Goldblatt which consists of research, design, planning, coordination, and evaluation. The research method used is descriptive qualitative with a post-positivism paradigm and data collection was carried out by in-depth interviews, observative pastoral, documentation, and literature study. The results obtained explain the application of the special event stages in the implementation of the Astra Daihatsu virtual event by PT. Maha Kreasi Indonesia in carrying out its marketing activities.