Blogging: Trial and Error in the Services Marketing Course

Marketing of higher education falls into the category of services marketing. For “X” School, to attract potential students requires special methods and strategy. The objectives of the study are to: 1) Review and analyze of promotion mix in its effort to promote the institution; 2) review and analyze the most effective promotional mix in its effort to promote the institution. The results showed that: 1) the School has implemented a promotional mix. There are 6 ways to do that: advertising, sales promotion, publicity and public relations, personal selling, word of mouth, direct mail and e-marketing. The six ways are carried out simultaneously; 2) The most effective promotional mix is personal selling. For three years (2007, 2010, and 2011) proved it the most effective method. For 2008, the most effective promotional mix is word of mouth, dan for 2009, the most effective promotional mix is sales promotion. The most effective promotional mix in “Very Strong” category is personal selling could affect 956 students.

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The Relationship Between The University Services Marketing And the Leading Orientation And Their Impact In Enhancing The University Reputation

Iraqi Administrative Sciences Journal ◽

10.33013/iqasj.v2n3y2018.pp110-140 ◽

2018 ◽

Vol 2 (3) ◽

pp. 110-140 ◽

Cited By ~ 1

Author(s):

Nusseibeh Ahmed Abdul Wahid

Keyword(s):

Private Universities ◽

Services Marketing ◽

Correlation Relationship ◽

Independent Variables ◽

Marketing Orientation ◽

University Reputation ◽

Administrative Leaders ◽

University Services ◽

The University ◽

The Relationship

The relationship between the university services marketing and the leading orientation and their impact in enhancing the university reputation: Field study on a sample of administrative leaders in private universities in the Erbil city Objective - The current study try to find the role of marketing university services (educational services, research services, community services) and the leading orientation (research mobilization, distinction, cooperation, university policies, proactive) as independent variables in enhancing the university's reputation as dependent a variable (Social responsibility, innovation, quality of service, image of the organization) in a sample of private universities in the Erbil city. Methodology of the study - The problem of the study was determined in several questions related to the nature of the correlation relationship - the effect of independent study variables (marketing of university services and leadership orientation) and the dependent variable (the reputation of the university). For this purpose, the hypotheses were subjected to multiple tests. The study used the questionnaire as a means to obtain data from the administrative leaders of the investigated universities. - The study was used the analytical descriptive method. The main and sub-variables were described and correlation and effect relationships were analyzed between the variables using advanced statistical methods (arithmetic mean, standard deviation, percentages, Pearson correlation, multiple regression test) , And the implementation of the statistical program (SPSS-Ver.18). The study was conducted in the educational sector in the city of Erbil, in order to obtain the necessary information for the field through a questionnaire prepared for this purpose and distributed to six universities. The number of respondents was (73) (Presidents of universities, their assistants, deans, their assistants, heads of departments) at the universities in question. The value of the study: The main conclusions of the study are the existence of a significant relationship between the variables of the study and the existence of a significant effect of the independent variable marketing of university services and the leading trend in the dependent variable universities reputation and the existence of variation of the effect of independent variables in the dependent variable in the universities investigated, A set of recommendations, the most important of which is the establishment of a center for the marketing of services at the university level and at the level of each college. In order to conduct a continuous study of the labor market to determine market needs, the university should be aware of the importance of marketing orientation in university education

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Trial and Error

Ecological Restoration ◽

10.3368/er.12.2.160 ◽

1994 ◽

Vol 12 (2) ◽

pp. 160-167 ◽

Cited By ~ 2

Author(s):

Mark K. Briggs ◽

Bruce A. Roundy ◽

William W. Shaw

Keyword(s):

Trial And Error

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"It Was All Trial and Error"—The Perspective of Parents of Emerging Adults with Type 1 Diabetes during the Transition to Independence

Diabetes ◽

10.2337/db18-719-p ◽

2018 ◽

Vol 67 (Supplement 1) ◽

pp. 719-P

Author(s):

ANASTASIA ALBANESE-O'NEILL ◽

SARAH C. WESTEN ◽

NICOLE T. THOMAS ◽

MICHAEL J. HALLER ◽

DESMOND SCHATZ

Keyword(s):

Type 1 Diabetes ◽

Emerging Adults ◽

Trial And Error ◽

Transition To Independence

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CONTEXTUAL SUBTEXT INFORMATION OF A FOREIGN LANGUAGE TEXT: HERMENEUTIC APPROACH

Naukovy Visnyk of South Ukrainian National Pedagogical University named after K D Ushynsky Linguistic Sciences ◽

10.24195/2616-5317-2020-30-5 ◽

2020 ◽

Vol 2020 (30) ◽

pp. 75-87

Author(s):

Lidiya Derbenyova

Keyword(s):

Foreign Language ◽

Optimal Solution ◽

Decision Making Process ◽

Trial And Error ◽

Transmission Of Information ◽

Hermeneutic Approach ◽

Trial And Error Method ◽

Problems Of Translation ◽

Error Method ◽

Language Text

The article focuses on the problems of translation in the field of hermeneutics, understood as a methodology in the activity of an interpreter, the doctrine of the interpretation of texts, as a component of the transmission of information in a communicative aspect. The relevance of the study is caused by the special attention of modern linguistics to the under-researched issues of hermeneutics related to the problems of transmission of foreign language text semantics in translation. The process of translation in the aspect of hermeneutics is regarded as the optimum search and decision-making process, which corresponds to a specific set of functional criteria of translation, which can take many divergent forms. The translator carries out a number of specific translation activities: the choice of linguistic means and means of expression in the translation language, replacement and compensation of nonequivalent units. The search for the optimal solution itself is carried out using the “trial and error” method. The translator always acts as an interpreter. Within the boundaries of a individual utterance, it must be mentally reconstructed as conceptual situations, the mentally linguistic actions of the author, which are verbalized in this text.

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