Abstract: the article discusses and develops a model for the formation of a positive image of the" I " in preschool children. The main purpose of the study of this problem is to find and build a system of specially organized conditions that promote the development of personal culture, as well as to develop a strategy for educating the younger generation. The proposed program for the development of the child's personality will be based on a systematic approach, focused on personality and activity, including various means and methods of educational work through play, will positively affect the image of the preschooler.