International Series in Advanced Management Studies - International Marketing Strategy
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Published By Springer International Publishing

9783030335878, 9783030335885

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Introduction to the Country of Origin Effect in International Marketing Strategies

International Series in Advanced Management Studies - International Marketing Strategy ◽

10.1007/978-3-030-33588-5_1 ◽

2019 ◽

pp. 1-21

Author(s):

Giovanna Pegan ◽

Donata Vianelli ◽

Patrizia de Luca

Keyword(s):

International Marketing ◽

Country Of Origin ◽

Marketing Strategies ◽

Origin Effect

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From Country of Origin Effect to Brand Origin: Challenges in International Direct Marketing Channels

International Series in Advanced Management Studies - International Marketing Strategy ◽

10.1007/978-3-030-33588-5_5 ◽

2019 ◽

pp. 97-117

Author(s):

Giovanna Pegan ◽

Donata Vianelli ◽

Patrizia de Luca

Keyword(s):

Direct Marketing ◽

Country Of Origin ◽

Marketing Channels ◽

Origin Effect

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Country of Origin and International Contractual Marketing Channels: Evidence from Specific Product–Market Perspectives

International Series in Advanced Management Studies - International Marketing Strategy ◽

10.1007/978-3-030-33588-5_4 ◽

2019 ◽

pp. 75-95

Author(s):

Giovanna Pegan ◽

Donata Vianelli ◽

Patrizia de Luca

Keyword(s):

Country Of Origin ◽

Product Market ◽

Marketing Channels ◽

Specific Product

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Country of Origin Valorization in Exporting: Insights from Companies and Foreign Importers

International Series in Advanced Management Studies - International Marketing Strategy ◽

10.1007/978-3-030-33588-5_3 ◽

2019 ◽

pp. 39-73

Author(s):

Giovanna Pegan ◽

Donata Vianelli ◽

Patrizia de Luca

Keyword(s):

Country Of Origin

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Conclusion to the Country of Origin Effect on Decision-Making in Practice

International Series in Advanced Management Studies - International Marketing Strategy ◽

10.1007/978-3-030-33588-5_8 ◽

2019 ◽

pp. 181-188

Author(s):

Giovanna Pegan ◽

Donata Vianelli ◽

Patrizia de Luca

Keyword(s):

Decision Making ◽

Country Of Origin ◽

Origin Effect

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Strategic Entry Modes and Country of Origin Effect

International Series in Advanced Management Studies - International Marketing Strategy ◽

10.1007/978-3-030-33588-5_2 ◽

2019 ◽

pp. 23-38

Author(s):

Giovanna Pegan ◽

Donata Vianelli ◽

Patrizia de Luca

Keyword(s):

Country Of Origin ◽

Entry Modes ◽

Strategic Entry ◽

Origin Effect

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Online Channels and the Country of Origin

International Series in Advanced Management Studies - International Marketing Strategy ◽

10.1007/978-3-030-33588-5_7 ◽

2019 ◽

pp. 149-180

Author(s):

Giovanna Pegan ◽

Donata Vianelli ◽

Patrizia de Luca

Keyword(s):

Country Of Origin

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The Role of Country of Origin in Foreign Retailers’ Strategies

International Series in Advanced Management Studies - International Marketing Strategy ◽

10.1007/978-3-030-33588-5_6 ◽

2019 ◽

pp. 119-148

Author(s):

Giovanna Pegan ◽

Donata Vianelli ◽

Patrizia de Luca

Keyword(s):

Country Of Origin

Download Full-text

International Series in Advanced Management Studies - International Marketing StrategyLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Springer International Publishing

Introduction to the Country of Origin Effect in International Marketing Strategies

From Country of Origin Effect to Brand Origin: Challenges in International Direct Marketing Channels

Country of Origin and International Contractual Marketing Channels: Evidence from Specific Product–Market Perspectives

Country of Origin Valorization in Exporting: Insights from Companies and Foreign Importers

Conclusion to the Country of Origin Effect on Decision-Making in Practice

Strategic Entry Modes and Country of Origin Effect

Online Channels and the Country of Origin

The Role of Country of Origin in Foreign Retailers’ Strategies

International Series in Advanced Management Studies - International Marketing Strategy
Latest Publications