Introduction to the Country of Origin Effect in International Marketing Strategies
2014 ◽
Vol 3
(3)
◽
pp. 86-99
New media marketing as a driver of enterprise country of origin (COO) offer in international markets
2021 ◽
Vol ahead-of-print
(ahead-of-print)
◽
Keyword(s):
Web 2.0
◽
2007 ◽
Vol 9
(2)
◽
pp. 375-397
◽
2021 ◽
Vol 95
◽
pp. 102894
2015 ◽
Vol 56
(1)
◽
2018 ◽
Vol 15
(4)
◽
pp. 348-362
◽
1995 ◽
Vol 4
(5)
◽
pp. 49-64
◽
Keyword(s):